The Impression Matrix: Transferring to the golden quadrant

Techniques are tempting. We will lean into them, make investments, construct our expertise and depend on outcomes.

Methods are extra elusive. And a mismatch between technique and ways results in wasted effort.

On this 2 x 2 grid, you’ll be able to see how simple it’s to get caught.

The worst final result is a misguided technique supported by poorly executed ways. That is the muck… you’re unsure the place you’re going, and also you’re not going anyplace specifically.

The highest left and backside proper are a bit higher, tempting even, however in the end non-productive.

If you’re exhibiting up with talent and energy and executing completely, all in help of a technique that doesn’t make sense, you’ve wasted your effort.

And in case your technique is sensible however the work you’re doing doesn’t ship on it, the trouble is simply as wasted.

Maybe your technique is to be “acquainted to strangers,” and also you determine to make use of social media to get the phrase out and attain the lots. It’s potential your persistent and constant efforts will result in tens of millions of views. But when the services or products you’re providing doesn’t lend itself to informal interactions and impulse purchases, your technique gained’t work, no matter how nicely your workforce delivered on the ways.

When the world adjustments, and it does, the ways we rely on don’t at all times help the technique we want.