The ten Finest Private Branding Programs: Detailed Evaluation

You simply revealed your first put up on LinkedIn. Congratulations! 

An hour passes. 

Three hours go. 

24 hours later, your put up has 5 likes and two feedback.

On-line specialists discuss the advantages of a private model, like:

• Discovering a job
• Negotiating the next wage
• Incomes purchasers
• Acquiring talking alternatives

But no person discusses how troublesome it’s to realize traction. 

How do you construct significant relationships and develop an viewers that trusts you, and most significantly, drives income? 

There isn’t a easy reply to this query, so you may both:

1. Learn our full information on constructing a private model.
2. Try considered one of these programs to be guided by means of the method of constructing a private model.

How We Evaluated Every of These Private Branding Programs

There isn’t a single “greatest” private branding course, as every is tailor-made to barely completely different objectives and affords completely different ranges of help. 

Right here’s an summary of the system we used to guage every of those programs:

1. Who it’s for
2. Teacher credibility and monitor file
3. Content material format and depth
4. Subjects coated 
5. Social platforms coated 
6. Pupil success
7. Neighborhood & networking worth
8. Worth

Under, we’ll present an in depth evaluation of every course.

Course #1: Copyblogger Academy

Copyblogger Academy is a course and group run by Charles Miller and Tim Stoddart (that’s me!). It covers private branding and different important advertising and marketing abilities wanted to scale a profitable aspect hustle or enterprise, together with copywriting, web optimization, e-mail advertising and marketing, and extra. 

So, what makes Copyblogger Academy distinctive from different private branding programs?

First, Charles Miller is a number one professional in private branding. 

He’s a seven determine entrepreneur, and all of his success has stemmed from his social media viewers. Right now, he has over 150,000 followers on LinkedIn and 215,000 followers on X, and he assists founders, CEOs, and different achieved people in rising their private manufacturers. 

And, he’s additionally landed model offers with main B2B corporations, like Synthesia, to advertise their merchandise:

Charles created the non-public branding course within the Copyblogger Academy, so the entire recommendation is predicated on actual expertise.  

I, Tim Stoddart, have additionally based a number of different seven determine companies and just lately bought my digital advertising and marketing company.

So as to add extra worth to Copyblogger Academy, I added a number of programs protecting the web optimization, content material advertising and marketing, and e-mail advertising and marketing methods I used to develop my purchasers’ corporations.

In whole, you’ll have entry to all of those programs contained in the academy:

Every course is taught by means of video and structured with motion objects:

Nevertheless, Copyblogger Academy is greater than only a private branding course. 

We acknowledge that constructing a private model could be a lonely endeavor, and typically you want just a little assist and encouragement from others working in the direction of the identical aim.

That’s why you’ll additionally obtain entry to an lively group the place you may community with different likeminded people, ask questions, and obtain suggestions in your work. 

There are additionally quite a few bonuses, together with masterclasses with main entrepreneurs, Q&A classes with Charles and Me, and extra. 

Try Copyblogger Academy as we speak in the event you’re critical about rising your community and earnings by means of private branding.

Course #2: Introduction to Private Branding By UVA

Supplied by the College of Virginia by means of Coursera, this can be a normal private branding course designed for freshmen who’re new to the idea of private branding.

It has a 4.4-star score primarily based on over 8,863 opinions, and also you’ll obtain a LinkedIn certificates upon finishing the course. 

The course is taught by Kimberly Barker, who has roughly 1,300 followers on LinkedIn and is a Librarian at UVA:

The course consists of six modules, and listed below are the subjects coated:

Right here’s what you may anticipate to get out of this course:

• Set up a presence on not less than three social platforms
• Craft a mission assertion about your values and strengths
• Assemble a private board of administrators for steady steering
• Study primary digital safety and popularity administration abilities
• Arrange a sustainable system to handle your model long-term 

Sadly, there isn’t an lively group obtainable. 

The course is free for the fabric alone, and $49 is required to acquire the LinkedIn Studying certificates.

Course #3: Udemy – Private Branding: Strengthen Your Skilled Repute

Taught by Joseph Liu, this 90-minute private branding course is likely one of the hottest choices on Udemy. 

The course has a 4.5-star score from over 30,000 opinions, and 60,000 college students have taken this course. 

Liu has been a featured speaker at notable occasions, together with MarketingWeek Dwell, Crimson Bull, TEDx, and Microsoft, and has additionally collaborated with manufacturers akin to Glad, Liquid-Plumr, Gü Puds, and Häagen-Dazs.

His LinkedIn profile reveals that he has about 13,000 followers:

Right here’s an summary of the course curriculum:

You’ll be able to buy this course for $19.99 on Udemy.

Course #4: LinkedIn – Lida Citroën’s Creating Your Private Model

Supplied by LinkedIn, this course is accessible at no cost to anybody with a LinkedIn Premium account.

It’s the preferred private branding course provided on LinkedIn Studying with a 4.7 star score and over 8,000 opinions. 

Lida Citroën teaches the course, and with over 32,000 followers, she has expertise in private branding and popularity administration. She’s spoken at respected occasions like TEDx and has a podcast. 

Lida has additionally written a e book, The New Guidelines of Affect, and works one on one with executives and job seekers to raise their careers by means of private branding. 

Right here’s an summary of the course curriculum:

You’ll be able to study extra about Creating Your Private Model on LinkedIn’s studying platform.

Course #5: Justin Welsh’s LinkedIn OS 

LinkedIn OS is a private branding course tailor-made particularly to LinkedIn.

It’s preferrred for solopreneurs, creators, consultants, and service-based enterprise homeowners who wish to generate leads and earnings from their LinkedIn content material.

The course was created by Justin Welsh, a former startup govt with a LinkedIn viewers of 765,116 followers and a monitor file of producing over $10 million from his viewers.

The course itself is a self-paced video course organized into six key components: 

• Area of interest readability
• Constructing a basis (your persona construct)
• Content material creation
• Viewers constructing
• Lead seize
• Making a enterprise workflow

It consists of frameworks, workout routines, copywriting suggestions, day by day workflows, and analytics use.

Sadly, there’s no built-in group or entry to Justin immediately. The course is deliberately self-guided to maintain it inexpensive and scalable.

Moreover, if you’d like extra assistance on creating content material, you’ll need to buy his Content material OS course. 

LinkedIn OS is at present obtainable for $79.

Course #6: Maven – Mark Schaefer’s Private Branding Masterclass

The Private Branding Masterclass is a two-week stay cohort course hosted by Mark Schaefer on Maven. 

Mark Schaefer is a digital advertising and marketing marketing consultant, keynote speaker, and professor at Rutgers College. He has written ten books, together with KNOWN, a e book on private branding.

This course is designed for mid-to-senior stage professionals, creatives, audio system, authors, and consultants who wish to develop their social media presence.

Not like most self-paced programs, this can be a stay two-week course held over Zoom. It consists of six 90-minute stay classes and optionally available 30-minute bonus discussions.

It additionally consists of two non-public one-on-one teaching classes with Mark, hands-on assignments, and also you’ll have a structured branding plan by the top.

The important thing differentiator of this course is its lively studying focus, relatively than passive consumption. Nevertheless, you’ll have to put aside two weeks to dedicate to this matter.

You’ll even have entry to a group of 9 different friends. 

Right here’s an summary of the lesson plan:

Private Branding Masterclass is at present obtainable for $1,499.

Dot Lung is a social media strategist who has labored with manufacturers like Fb, Wix, OFFF Competition, and Motionographer, and has been featured in Self-importance Truthful Italy. 

This course is designed for freelancers, small enterprise homeowners, coaches, creatives, and consultants who wish to learn to get purchasers on Instagram. 

The course consists of 17 pre-recorded video classes, and consists of 12 downloads, and a closing venture.

Not like most private branding programs that focus solely on techniques, this one additionally addresses mindset and visible identification, along with offering actionable classes on content material planning and conversion technique.

Your complete course culminates in a capstone venture, a 30-day private model content material technique.

This explicit private branding course primarily focuses on Instagram, however its methods additionally apply to Fb, LinkedIn, and different social media platforms. 

There’s additionally a group hosted by Domestika that features entry to a course discussion board, and you’ll ask questions and obtain suggestions from each friends and Dot.

You’ll have lifetime entry to the course, and you’ll earn a certificates in the event you’re a part of Domestika Plus.

Dot Lung’s Private Branding Technique course is priced at $19.99 for Domestika Plus members and $59.99 for non-members.

Course #8: Hilary Sutton’s Private Branding Course

This course was created by Hilary Sutton, a author, speaker, and content material strategist who claims to have elevated her earnings by 483% by means of constructing her personal private model. 

She’s been featured in USA Right now, The Washington Publish, and HuffPost, and her major focus helps freelancers, authors, and creatives develop their on-line presence.

The course is self-paced and consists of eight video classes.

You’ll even have entry to a downloadable course workbook, elevator pitch template, and goal-setting information. 

It has step-by-step directions to execute a 90-day motion plan.

The course covers all main social media platforms and discusses constructing a private web site.

Right here’s a full overview of the course content material:

Along with the course, she operates an unique Fb Group for present and former college students. 

Hilary Sutton’s course is a one time fee of $147.

Course #9: Ali Abdaal’s Half Time YouTuber Academy

Whereas this course is designed that will help you develop a YouTube channel relatively than strictly constructing a private model, YouTube is likely one of the handiest platforms to construct a private model on, so I made a decision to incorporate it on this record.

Ali Abdaal himself is a doctor-turned-creator who constructed a YouTube channel with over 6 million subscribers and earns over 6M per yr (in keeping with essentially the most just lately revealed statistics).

He has helped over 6,000 college students by means of the Half-Time YouTuber Academy and designed the course for people who wish to develop a channel with out quitting their day job. 

Subsequently, it’s preferrred for professionals and entrepreneurs excited by video content material who wish to set up themselves as specialists in a selected area of interest. 

The course is self-paced and consists of 20 hours of core video content material, in addition to 16 bonus hours protecting monetization, modifying, branding, and repurposing.

Ali teaches all of his content material in methods, and also you’ll study his frameworks like:

• Area of interest Discovery Framework
• HIVES scripting methodology
• Outsourcing Almanack
• Infinite Content material Engine

You’ll even have entry to bonuses like a video modifying course for Ultimate Minimize Professional, and the Viral Thumbnail Template Pack.

There are additionally quite a few motion objects, together with checklists, templates, and written guides.

Nevertheless, what units the Half Time YouTuber Academy aside from different private branding programs is the group. You’ll have entry to hundreds of creators for accountability, suggestions, networking, and stay occasions. 

In the event you’re critical about rising on YouTube, the Half Time YouTuber Academy is the clear alternative. 

The Half Time YouTuber Academy is priced at $995.

Course #10: On-line Private Branding By Harvard Enterprise Faculty

Harvard has launched its personal private branding class, taught by Jill Avery, a advertising and marketing professor at Harvard Enterprise Faculty.

She has about 11,000 followers on LinkedIn, and her background is in shopper packaged items (CPG) model administration. She labored with manufacturers like Gillette, Braun, Sam Adams, and AT&T.

The course is designed to assist:

• Make clear and articulate their function, values, and distinctive edge
• Construct a reputable private model
• Advance profession and management alternatives

The principle promoting level of this course is that it’s run by Harvard and also you’ll obtain a certificates of Completion from HBS on-line.

The course itself is three modules that include ten hours.

Right here’s an summary of the content material:

Whereas it’s a self paced course, it does have a set begin and finish date and requires 2-4 hours of labor per week for 3 weeks.

Along with the course materials, you’ll even have entry to a world networking group that additionally provides you entry to alumni occasions, peer collaboration, and ongoing conversations earlier than, throughout, and after the course.

Harvard’s Private Branding course has a one-time charge of $1,850.

How To Select The Finest Private Branding Course For Your Wants

The most effective private branding course on your wants depends upon:

• Which platforms do you wish to be lively on? (LinkedIn, YouTube, X, Instagram, and so on.)
• Would you like entry to a group, or do you belief your self to execute the entire materials alone?
• Do you want simply private branding suggestions, or would you prefer to construct a complete digital advertising and marketing technique?

Whereas most of the programs on this record present strong materials, I constructed Copyblogger Academy as a result of many private branding programs are geared in the direction of company staff and taught by individuals who hadn’t constructed substantial audiences on social media platforms like LinkedIn or X.

This can be a key purpose I partnered with Charles Miller. He constructed six determine audiences throughout varied social media platforms and monetized them to drive thousands and thousands in income.

Moreover, social media is only one talent set. To construct a very profitable enterprise, you additionally want different digital advertising and marketing abilities like copywriting and e-mail advertising and marketing.

And, constructing a private model may be difficult. Even the most effective of us want a group for accountability and help alongside the way in which.

That’s why we constructed Copyblogger Academy. It’s the all-in-one answer that permits you to not solely construct an viewers, however generate a six or seven determine enterprise from that viewers. 

Study extra about Copyblogger Academy as we speak.