The very best video advertising and marketing channels to develop your model this 12 months

Video is not a nice-to-have. It’s now an absolute should and must be on the forefront of any advertising and marketing technique. With nearly half of Gen Z and millennials watching short-form video to find new merchandise, video is crucial to growing visibility and getting model recognition.

However now the query is, the place is the most effective place to publish movies?

I’m right here to assist. Right here’s an inventory of the most effective vlog promotion channels to your short-form, long-form, and dwell movies based mostly on ROI, engagement, and lead era.

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With TikTok’s future unsure, platforms like LinkedIn, X, and even Substack are taking this chance to woo TikTok’s viewers (or “liberate them,” in the event you ask Substack’s CEO) and introduce options like devoted video feeds, algorithm modifications that prioritize movies, and new video promoting avenues for entrepreneurs.

And entrepreneurs, too, proceed to see the worth of video content material. In accordance with our 2024 State of Video Advertising Report, 37% of entrepreneurs discovered video to be very efficient in serving to them obtain their enterprise objectives.

Our 2025 State of Advertising Report additionally reveals that in 2025, entrepreneurs will proceed to take a position extra in video — notably short-form video because it delivers the best ROI (21.02%).

The information from shoppers reveals that investing extra in video is a clever selection.

In accordance with a Wyzowl survey, 78% say that they might relatively watch a brief video to study extra a couple of product than learn articles or manuals, and a whopping 91% of shoppers say that video high quality impacts their belief in a model.

That will help you get began on creating high-quality movies, HubSpot has created a nifty AI-powered Clip Creator device that will help you create and edit movies. With a couple of clicks, you’ll be able to create watermark-free movies to your social media channels. And for people who find themselves already used to a sure workflow, we obtained you, too. We’ve got an inventory of the prime AI video modifying instruments that may assist you to together with your subsequent video.

It’s no shock that many social media networks wish to develop into extra like TikTok, as TikTok customers spend nearly 44 hours on common monthly on the app, in line with Statista.

That is considerably extra time than all the opposite apps on the listing. Trailing behind in second place was the YouTube app, the place customers spent nearly 25 hours a month on common, just a bit over half of TikTokers time.

TikTok has grown past being *the platform* for viral dances (though there may be nonetheless loads of that), and has develop into a viable advertising and marketing choice for these prepared to get inventive — and these stats show it.

Professional tip: To study extra about TikTok advertising and marketing, I like to recommend testing our free marketer’s information to TikTok.

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Instagram

Instagram is the highest platform for sharing movies, topping the charts in ROI, engagement, and lead era over opponents like TikTok and YouTube. A Sprout Social survey additionally discovered that 61% of social media customers flip to Instagram to seek out new merchandise.

It presents an excessive amount of choices, too, as entrepreneurs can play with a number of content material codecs on prime of movies (assume carousels, Lives, and Tales) whereas capturing the eye of an already engaged viewers.

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LinkedIn

Entrepreneurs, don’t sleep on LinkedIn. In 2025, Wyzowl reported that for the primary time, LinkedIn was probably the most broadly used platform by entrepreneurs, after unintentionally leaving out YouTube, the channel that often claims the highest spot, of their survey.

Caveats apart, LinkedIn is shortly turning into an rising platform to publish advertising and marketing vlogs, particularly B2B advertising and marketing. They’ve launched a brand new algorithm that prioritizes video over textual content or photographs, and rebranded their Wire Program to BrandLink which permits advertisers to pair up with content material creators and publishers and place pre-roll advertisements earlier than a trusted creator’s video.

YouTube has saved a aggressive edge towards different vlog promotion channels like TikTok and Instagram. Not solely are individuals watching YouTube on their telephones, however it has additionally captured a considerable share of individuals’s watch time on tv, generally surpassing legacy networks like FOX, Disney, and NBC.

With its media dominance and attain, it’s no marvel that YouTube has emerged as a strong advertising and marketing device. In truth, nearly 30% of entrepreneurs plan to extend their funding in YouTube in 2025, in line with HubSpot’s 2025 State of Advertising and Tendencies report.

Individuals additionally ranked YouTube because the third-best platform for ROI. Whereas many entrepreneurs discover success on YouTube for various causes, its massive person base (2.6 billion energetic customers, to be precise) and superior advert focusing on definitely assist.

Should you’re on the lookout for the most effective place to host your long-form movies — like product demos, Q&As, behind-the-scenes content material, and extra – YouTube is the house for all of it.

Professional tip: Should you’re simply getting began with YouTube as a vlog promotion channel, try our full information on creating, selling, and optimizing your video content material.

TikTok

Whereas TikTok is greatest identified for bite-sized movies, creators can really add movies as much as 60 minutes lengthy. Through the years, the utmost video size has been slowly, properly, ticking up. When it was first launched, TikTok began with a 15-second restrict. Then, they upped it to 60 seconds, after which three minutes. You get the image.

Information tendencies present that longer movies ship extra views and better engagement.

An attention-grabbing examine by Buffer reveals that movies between one and 10 minutes in size get the best variety of views, have the best attain, and the longest watch time on TikTok in comparison with movies beneath a minute. Creators with extra followers additionally are inclined to have longer movies, in line with Statista.

Whereas individuals don’t typically consider movies beneath 5 minutes lengthy as long-form, the information appears to point out that audiences on TikTok — in addition to the channel’s algorithm — appear to favor longer content material.

With its large person base, attain, and numerous viewers, YouTube Reside is an interesting choice to your livestreaming wants. Information from Statista says that it was probably the most used dwell streaming channel in the USA in 2023.

Options like Tremendous Chats, Tremendous Stickers and membership gifting allow higher engagement together with your viewers and monetization avenues.

YouTube additionally offers highly effective analytics on dwell movies. Examine real-time analytics like concurrent viewers, likes, and chat charges, in addition to post-stream stats just like the variety of new subscribers, complete watch time, and extra.

Instagram Reside

With Instagram Reside, you’ll be able to stream from wherever and invite friends to affix your stream. There’s loads of alternative for engagement: viewers can ship emojis, write feedback, and ship donation badges.

Moreover, once you go dwell on Instagram, your followers obtain a notification to tune in so your stream will not get misplaced within the crowd, which is extra more likely to occur on YouTube or Twitch.

Fb Reside

Like YouTube, Fb boasts a large viewers spanning a number of age teams, though millennials take up the biggest share.

Fb Reside is a wonderful choice in the event you‘re already energetic on the platform and have a wholesome following. However in the event you’re nonetheless rising an viewers, concern not — you’ll be able to go dwell from a private profile, web page, or perhaps a group.

With Fb Reside, you’ll be able to edit beforehand recorded streams, chat with customers utilizing the dwell chat function, and schedule your streams prematurely. Nonetheless, needless to say Fb limits your stream size, and your monetization choices aren’t as strong as different platforms.

Need extra? Take a look at this text on suggestions for Fb Reside.

However what about Twitch?

It feels odd to exclude Twitch from a dialog about dwell streaming, since it’s the hottest streaming-specific platform on the earth. That stated, entrepreneurs report low engagement and ROI on the platform, and the content material is closely geared in the direction of players and e-sports.

In 2024, non-gaming content material constituted solely 15% of Twitch streams, however there are some non-gaming entrepreneurs who’ve discovered success utilizing Twitch. Billboard reported that in 2025, music entrepreneurs have discovered success selling artists by partnering with established Twitch streamers, clipping moments from streams, and placing the shorts on locations like TikTok or Instagram.