As an internet site designer or developer, you usually land at a crossroads: which web site builder software program to choose? It’s both in your personal web site or a consumer is in search of a advice.
A number of standard names seem in such discussions, and Wix and Shopify are often amongst them. The comparability is difficult because you’re evaluating apples, however they’re of two completely different varieties and tastes.
I encountered this comparability not too long ago whereas recommending the most suitable choice to one among my retail purchasers. I in contrast Wix vs. Shopify intimately, as it could not directly influence the visibility of selling initiatives that I run for them. I in contrast components, together with characteristic availability, e-commerce specialization, web optimization capabilities, and pricing.
Wix vs. Shopify at a look
Right here’s a fast characteristic comparability of each web site builder platforms.
|
Characteristic |
Wix |
Shopify |
|
G2 ranking |
4.2/5 |
4.4/5 |
|
Greatest for |
Greatest for creatives, portfolios, small shops, and service-based companies |
Greatest for “scaling on-line shops, dropshipping, and omnichannel retail. |
|
E-commerce instruments |
Primary e-commerce instruments fitted to small shops |
Superior e-commerce options like multi-channel promoting, strong stock administration, and deserted cart restoration |
|
Design and templates |
Over 800 versatile and visually interesting templates, appropriate for inventive companies |
Over 150 professionally designed e-commerce-specific themes optimized for conversions |
|
web optimization and efficiency |
Restricted technical SEO (web optimization) management |
Presents extra superior technical web optimization management (redirects, schema markup, canonical tags, and so forth.) |
|
AI options |
Consists of AI textual content technology and picture generator |
Presents AI-generated product descriptions by way of Shopify Magic |
|
Integrations |
500+ integrations, together with advertising and marketing, web optimization, and social media apps |
8,000+ apps out there, together with superior e-commerce, advertising and marketing, and logistics integrations |
|
Free plan |
Sure, with restricted options and Wix branding |
No free plan . 3-day free trial, then 3 months at $1/month |
|
Pricing |
Lite: $17/month Core: $29/month |
Starter: $5/month Primary: $39/month Develop: $89/month |
Word: The small print beneath mirror essentially the most present capabilities as of August 2025 however could change over time. Each corporations always add superior options.
TL;DR: Wix is intuitive, reasonably priced, and excellent for creatives, service suppliers, and small e-commerce startups needing design flexibility and ease of use. Shopify is extra highly effective, scalable, and purpose-built for critical on-line retail — particularly the place stock complexity, multichannel gross sales, and automation matter. Wix excels in user-friendliness, web optimization steering, and quick setup with AI instruments. Shopify dominates in e-commerce options, integrations, and long-term progress potential. For smaller shops or portfolios, Wix is the higher choose. For scaling a web based enterprise, Shopify takes the lead.
Wix vs. Shopify: What’s completely different and what’s not?
Earlier than we start the head-to-head testing, I need you to look at the online builder platforms and their options extra carefully. They’re each spectacular. However the satan’s within the particulars, is not it? Let’s break down what units them aside!
Wix vs. Shopify: The variations
Under is an outline of the important thing variations between Wix and Shopify.
- Web site design and templates: Wix provides a whole lot of free and paid templates (over 800) overlaying every little thing from portfolios and eating places to on-line shops. Shopify has a smaller collection of themes, round 246 (free + paid), explicitly tailor-made for e-commerce. Nevertheless, out of a whole lot of Wix templates, 156 are for e-commerce shops. Due to this fact, if we’re constructing an e-commerce web site, Shopify provides a greater number of templates. Wix, then again, is extra user-friendly. You can provide prompts to Wix AI and let it create the entire web site for you. You’ll be able to iterate on the design with prompts till you get what you count on. This makes Wix simpler to make use of.
- E-commerce options: Wix supplies all the fundamental e-commerce includes a small retailer wants. Nevertheless, Wix’s e-commerce toolset will not be as deep or superior as Shopify’s. For instance, Wix lacks superior stock administration features similar to computerized inventory alerts or advanced product variant logic. Then again, e-commerce is Shopify’s core competency. You get limitless merchandise (Shopify doesn’t impose a product restrict, not like Wix’s 50,000 product restrict), complete stock monitoring with alerts, a number of product variants/choices, and the power to promote throughout a number of channels. If you happen to’re promoting at scale, Shopify does serve your wants higher.
- App integrations and plugins: The Wix App Market contains round 500-800 apps, each Wix-made and third-party integrations. The ecosystem is smaller, so Wix won’t have some very specialised apps or superior integrations. If your online business wants area of interest performance, you won’t discover an app for it on Wix, and you might hit a useless finish or have to make use of exterior code. Shopify has an infinite App Retailer with 1000’s of apps (effectively over 6,000) concentrating on all elements of e-commerce. It permits your retailer to combine with numerous providers and add new options as you develop. Shopify provides way more integrations and plugins than Wix, which is nice for scaling — simply be conscious of the additional prices of these add-ons.
Wix vs. Shopify: The similarities
Since we had been evaluating apples, there’s obtained to be one thing comparable even after they’re of various varieties and tastes. Take a look at the similarities between Wix and Shopify:
- Website hosting: You wouldn’t have to search out exterior internet hosting options. Each Wix and Shopify will host your web site for you. I like this as a result of I don’t need to take accountability for managing servers and safety, particularly when beginning out.
- Ease of use: I don’t code, however these website-building platforms let me arrange a retailer regardless. I like this self-serve approach of constructing web sites.
- web optimization instruments: Search engine marketing (web optimization) is crucial to my advertising and marketing technique since my consumer sells area of interest merchandise within the cosmetics line. Each platforms provide important web optimization options, together with customizable meta tags, URLs, and computerized sitemap technology.
- Running a blog: We plan to cowl detailed guides utilizing merchandise we’re promoting. It’s vital that I can simply create and handle a weblog immediately inside the web site. I’ve that flexibility from each Wix and Shopify.
You’ve an outline of how Wix and Shopify are comparable and completely different. Let’s check them primarily based on numerous elements of the instruments.
How I in contrast Wix and Shopify: My prompts and analysis standards
I examined each the instruments for designing a homepage of an e-commerce web site for a hypothetical cosmetics model, Blush & Lush. I in contrast Wix and Shopify for his or her user-friendliness, flexibility, design options, e-commerce integration, web optimization, efficiency, and pricing.
I examined the 2 platforms for every week to make sure I didn’t miss out on any options. The above testing standards had been vital for our use case, as we wished to go along with a user-friendly interface, the place it’s simpler to make customizations. I attempted to make use of a mixture of easy and complicated design options to make the web site gorgeous with vital performance. E-commerce capabilities had been important since we wished to promote cosmetics whereas making web optimization one among our key channels.
I’ve had a fair proportion of expertise designing easy web sites for my providers and startups. I wished to be as honest as potential when evaluating these two platforms. I’ve examined the identical content material and performance on them, aside from the design and the inventory photos used.
Let’s get into precise testing and see how Wix and Shopify differ in actuality.
Disclaimer: These insights are primarily based on hands-on testing of Wix and Shopify as of August 2025. Platform options, pricing, and performance could evolve over time. This evaluation displays particular person expertise and opinions on the time of analysis and doesn’t characterize the official stance or endorsement of G2. For the newest updates, seek the advice of Wix and Shopify immediately.
Wix vs. Shopify: How they really carried out in my exams
For every comparability issue, I’ll clarify why a software program characteristic stood out and the way it impacts a person. I’ve examined these instruments to search out their strengths and weaknesses and offer you a whole overview. This could assist you make an knowledgeable choice when buying Wix or Shopify.
1. Person-friendliness and adaptability
It’s tremendous straightforward to work with Wix when creating your e-commerce retailer. You’ll be able to visually edit objects on the web page with out going into technical know-how. I used to be capable of edit the textual content, call-to-action (CTA), photos, and graphics just by clicking and modifying them.
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The platform allowed me so as to add animation with a button click on. For instance, when hovering, the product’s picture expands in dimension. A widget will be added to every product web page so as to add a evaluation part. If there are fewer evaluations, the platform helps you mixture them by evaluation request automation.
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Though the platform was straightforward to make use of, we would want a while to get acquainted. Whereas modifying a product web page, navigating again to the house web page was somewhat tough. Nevertheless, I may transfer to the homepage through the use of the pages drop-down menu on the top-left nook. Nevertheless, I solely found it after utilizing the platform for some time.
From a UI standpoint, Wix is simple to make use of. It’s responsive, and you’ll check pages on completely different display sizes utilizing the choices within the high bar.
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On Shopify’s entrance, that you must undergo a fast studying curve in an effort to arrange your retailer. The platform skillfully guides you to succeed in completely different checkpoints that will help you design seamlessly. Nevertheless, I like Wix’s flexibility higher. On Shopify, I needed to manually sort the product description (I copied and pasted it from ChatGPT), however Wix gave me AI help in its product itself to create copy on the go, which is an actual worth if you need some inspiration.
Shopify additionally provides a number of themes for designing your retailer, and it was pretty straightforward to decide on one. Concerning themes and templates, Wix and Shopify have a number of variations. Wix provides extra themes and templates than Shopify. Nevertheless, most templates cater to web sites from services or products corporations. For e-commerce, there are solely 156 templates, which is fewer than Shopify, which primarily caters to e-commerce companies.
Total, I discovered Wix’s interface extra intuitive and versatile than Shopify’s.
Winner: Wix 🏆
2. Design options and capabilities
Each platforms are wealthy in design options and capabilities. Wix provides a number of inventory media, making it simpler to make use of the photographs from the platform when overlaying generic objects.
I like that Wix’s themes embody photos and placeholder textual content. You’ll be able to change these to shortly arrange your retailer.
Relating to Shopify, it’s tough so as to add inventory photos to merchandise. It is sensible from a promoting perspective, as distinctive merchandise promote higher than generic objects. It encourages you to add photos of your merchandise, write descriptions, and add them to the platform. Nevertheless, you need to use Shopify’s inventory photos on the duvet or different areas, which is usually a little generic.
Shopify is wealthy in design parts and layouts, making it simpler for designers to choose and add them to their shops. For instance, there are a number of rows, collages, collapsible content material, a contact kind, and extra. Whereas Shopify has all of the design options, it doesn’t recommend when to make use of them. These sections are set as placeholders with inventory photos in Wix’s theme.
.png?width=600&height=522&name=In-built%20image%20template%20(Shopify).png)
Wix offers you choices to rework completely different sections in keeping with your wants. The variety of prospects is low in comparison with Shopify. Nevertheless, these solutions are primarily based on the theme’s present format. If you happen to change the format, you’ll have extra choices to rework the design.
Wix supplies capabilities to design photos utilizing AI. Nevertheless, it’s not very helpful since AI picture technology in Wix struggles with accuracy. I gave a immediate, “Create a picture to indicate a girl holding a yellow lipstick from Blush & Lush.” However I obtained an image with a yellow face cream reasonably than lipstick.
.png?width=600&height=294&name=AI%20image%20generator%20(Wix).png)
Presently, Shopify doesn’t have an AI picture generator, but it surely does have a library of inventory photos that you need to use.
Total, each platforms do a reasonably good job with their design capabilities. Wix is extra intuitive than Shopify, in all probability as a result of Wix makes use of extra icons to show design performance, whereas Shopify shows extra textual content. Technical design-related textual content can confuse a newbie in the event that they’re not from a design background. I discovered the customizability of each platforms comparable. I examined for fundamental customization. If we implement extra subtle design customization, the opinions can differ.
Winner: Tie
*Wix supplied AI capabilities along with the standard design and customization performance. Nevertheless, it’s not correct, making no qualitative distinction.
3. E-commerce integration
Wix provides completely different automations to handle an e-commerce retailer and improve its gross sales. Shopify additionally provides automation, but it surely’s not out there within the free trial. To check the automation pretty, I upgraded to a paid plan on Shopify.
With Wix, it was comparatively simpler to arrange automation as a result of its intuitive interface. I used to be capable of configure them seamlessly. With Shopify, I used to be anticipated to put in a number of apps, like Shopify E-mail, to set them up. That is potential as a result of Shopify caters to a big scale of target market and requires extra strong options with regards to electronic mail or workflow automation.
Establishing deserted cart electronic mail automation on Wix
Shopify does a good job with regards to stock. It permits transfers (shifting stock between completely different areas), making it simpler to handle stock throughout completely different enterprise areas. Wix doesn’t provide this characteristic.
Furthermore, Shopify provides point-of-sale (PoS) assist for on-line and offline channels, making it simpler to handle your retail enterprise. It helps you stop fixed bouncing between completely different platforms to handle completely different gross sales channels.
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Wix provides the characteristic “classes” that will let you group bestselling merchandise, buyers’ favorites, and so forth. Shopify achieves the identical by the “collections” characteristic. Wix’s interface and ease of use are barely higher than Shopify’s. Nevertheless, functionality-wise, Shopify does a greater job at e-commerce, particularly when it scales to a number of merchandise at completely different areas.
This makes Shopify a winner for its stock administration options and talent to scale e-commerce. The platform supplies detailed documentation on managing stock successfully, which I discovered tremendous useful.
Winner: Shopify 🏆
4. web optimization
Visibility is essential for an e-commerce platform. When it occurs organically, it immediately displays profitability. Options associated to web optimization are vital for the model’s natural progress, making them a crucial aspect for an online builder platform. Each platforms do moderately effectively by way of delivering web optimization options.
Wix provides a whole web optimization guidelines and guides you thru it to make vital optimizations earlier than you’re taking the shop dwell.
web optimization guidelines on Wix
Shopify encourages customers to change the search engine itemizing when creating a brand new product. The platform permits customers to optimize on–web page parts like title, meta description, uniform useful resource locator (URL) slug, and the product’s full description in a single place, serving to retailer homeowners preserve uniformity.
Shopify’s SEO for a product
Shopify additionally provides social sharing options, the place customers can modify how they want to present their product (title, description, and picture) when the viewers shares product hyperlinks with others. You get the same characteristic on Wix, too.
Each Wix and Shopify provide first rate methods to optimize for engines like google. Wix does that barely higher, because it delivers a whole guidelines, which could be very helpful for enterprise homeowners unfamiliar with web optimization. Because of this, Wix is a winner by way of web optimization efficiency.
Winner: Wix 🏆
G2 person rankings: Which instrument provides higher web optimization capabilities?
- Wix has an 88% satisfaction ranking on G2 primarily based on 84 evaluations.
- Shopify has an 82% satisfaction ranking on G2 primarily based on 2961 evaluations.
The rankings are shut, however barely increased for Wix, making it an acceptable platform for SEO.
5. Pricing
Wix provides a free plan, however Shopify doesn’t. The latter lets customers attempt the e-commerce expertise for a 3-day free trial. Nevertheless, it’s a brief window, so Shopify expenses $1 for the primary month.
Under are the completely different plan choices out there with Wix.
- Lite: $17/month
- Core: $29/month
- Enterprise: $36/month
- Enterprise Elite: $159/month
You get a fundamental e-commerce retailer within the core plan. If you happen to’re ranging from scratch, you get a free area with the Wix premium plan. For the templates, when you select a paid one, that’s $1 to $70 further. When operating an e-commerce retailer, you’ll be paying a transaction charge when you’re utilizing a third-party fee supplier, like a fee gateway. Wix doesn’t cost a transaction charge when you’re utilizing Wix Fee. The identical is true with Shopify if you’re utilizing Shopify Funds.
Shopify provides the next plans:
- Starter: $5/month
- Primary: $39/month
- Develop: $89/month
- Superior: $399/month
Third-party transaction charges apply when you use a third-party fee supplier that lets you settle for funds on-line. Shopify expenses a small charge for in-store funds made by way of Visa or Mastercard, relying in your plan. The transaction charges can vary between 2.4% plus 10¢ to five% plus 30¢, relying in your plan and mode of purchases (on-line or in-person).
Winner: It was a cut up choice. Wix is greatest for early-stage enterprise homeowners, and Shopify is greatest for establishing a scalable retail or e-commerce enterprise.
Wix vs. Shopify: Head-to-head comparability desk
Right here’s a desk displaying the online builder software program that wins.
| Performance | Winner | Why it received |
|
Person friendliness and adaptability |
Wix 🏆 |
Wix has a user-friendly and intuitive interface, making it simpler for newbies to navigate the platform. |
|
Design options and capabilities |
Tie |
Each have sturdy design options. Wix has AI to assist design graphics, but it surely’s not as correct but appropriately. |
|
E-commerce integration |
Shopify 🏆 |
I felt Shopify had extra to supply functionality-wise. It facilitates stock transfers and far more, catering to the intensive stock administration use case in e-commerce. |
|
web optimization |
Wix 🏆 |
Each platforms provide clear methods to optimize for engines like google. Nevertheless, Wix goes a step ahead by providing a transparent, guided guidelines that makes it straightforward for anybody to make sure all on-page parts are optimized. |
|
Pricing |
Cut up |
Wix provides an reasonably priced, value-added plan for enterprise homeowners beginning an e-commerce retailer. Shopify additionally provides an equally reasonably priced starter plan. Its high-priced plan (mid-tier or top-tier) justifies the worth it delivers in promoting. |
Key insights on Wix vs. Shopify from G2 knowledge
I additionally checked out evaluation knowledge on G2 to search out strengths and adoption patterns for Wix and Shopify. Here is what stood out:
Satisfaction rankings
- Wix excels in ease of use (91%), ease of setup (91%), and ease of doing enterprise (86%).
- Shopify has sturdy ease of use rankings (89%) and stable satisfaction rankings for ease of setup (88%).
Prime industries represented
- Wix dominates in advertising and marketing and promoting, pc software program, IT providers, design, and graphics.
- Shopify has a robust presence in retail, attire and vogue, advertising and marketing and promoting, shopper items, and the web.
Highest-rated options
- Wix excels in visualization instruments (88%), template library (89%), and content material parts libraries (86%).
- Shopify stands out for fee processing (89%), safety (89%), and efficiency and reliability (88%).
Lowest-rated options
- Wix struggles with hypertext markup language (HTML) and CSS editors (76%), advertising and marketing instruments integrations (78%), and WYSIWYG editor integration (86%).
- Shopify struggles with web optimization (82%), business-to-business (B2B) (82%), and decoupling (82%).
Often requested questions on Wix vs. Shopify
Nonetheless have questions? Get your solutions right here!
1. How a lot do Shopify and Wix take per sale?
Shopify expenses 2.9% + $0.30 per on-line transaction, together with fee processing charges when you’re not utilizing Shopify Funds. Wix doesn’t cost a separate transaction charge, however normal fee processing charges nonetheless apply relying in your supplier (like PayPal or Stripe). Each platforms will let you keep away from further charges through the use of their in-house fee techniques — Shopify Funds or Wix Funds.
2. In case you have a multi-product e-commerce web site, do you have to select Shopify or Wix?
Shopify could also be higher geared up for companies with a variety of merchandise. It supports as much as 2,000 product variants, bulk modifying, and extra superior stock instruments. Wix works effectively for smaller stores, particularly these with less complicated product catalogs. If you happen to’re managing a big or advanced stock, Shopify is mostly extra scalable in the long term.
3. How do you migrate from Wix to Shopify?
Migration will be dealt with manually by exporting your merchandise from Wix to a CSV file, then importing them into Shopify. For a extra streamlined course of, you need to use instruments like Cart2Cart, which assist transfer merchandise, content material, and buyer knowledge mechanically. Shopify additionally provides setup steering and migration assist by its companion ecosystem.
4. Which platform is best for cell optimization: Wix or Shopify?
Each platforms provide mobile-responsive design, however Shopify is a little more constant out of the field. Its themes are constructed with a mobile-first strategy, which helps guarantee your retailer appears to be like nice on smaller screens. Wix offers you extra visible management over the cell format, however it could require further handbook changes to fine-tune your design.
5. Does both platform assist dropshipping?
Sure, each support dropshipping. Shopify integrates with a wider vary of dropshipping apps, like DSers, Spocket, and Zendrop, making it simpler to handle suppliers and merchandise at scale. Wix additionally helps dropshipping, primarily by Modalyst, however its ecosystem is smaller. If dropshipping is central to your online business, Shopify could provide extra flexibility.
6. Can I take advantage of my very own area with Wix or Shopify?
Sure. Each Wix and Shopify will let you join a customized area. Wix features a free area for one 12 months with lots of its paid plans. Shopify allows you to buy a website or join an present one, however doesn’t embody one by default. Either approach, managing your area is simple on each platforms.
Wix or Shopify: My last verdict
Go together with Wix if you’d like an all-in-one web site builder with limitless flexibility and easy e-commerce instruments. It’s tremendous straightforward to make use of, and you’ll work with the Wix AI to present prompts and have it construct a surprising web site for you. Wix is appropriate for creatives, service-based companies, and anybody in retail beginning small with a restricted product vary.
If you happen to intend to run a web based retailer, and that’s your objective, go along with Shopify. Initially, you may undergo a brief studying curve. However there are tonnes of sources out there that will help you out. In the long term, will probably be a profit-sum sport. You’ll get superior options to handle intensive stock and help in on-line and bodily retailer gross sales.
Need extra choices for an internet site builder platform? Take a look at Wix and Shopify alternate options and see which most closely fits your use case.
This text was initially printed in April 2025 and has been up to date with new info.
