Key phrase density is the share of instances a goal key phrase seems on a web page in comparison with the whole phrase depend, and whereas it mattered in early search engine optimisation, it is now largely irrelevant as a rating issue.
Key phrase density turned common in early search engine optimisation days as a result of engines like google relied closely on key phrase frequency to find out relevance. Pages that repeated a key phrase a sure proportion of the time usually ranked increased.
At present, Google and different engines like google use way more refined algorithms and so they don’t simply use key phrases to rank content material—the content material high quality itself issues extra.
Overusing key phrases—often called key phrase stuffing—may even harm rankings and person expertise.
Right here’s what to give attention to as an alternative of key phrase density:
- Match search intent. Make certain your content material covers the data customers are in search of.
- Use the goal key phrase naturally. Place your goal key phrase in title, headers, and physique textual content the place they make sense, however keep away from forcing them unnaturally.
- Optimize for readability. Write content material that flows nicely, engages readers, and offers worth
Semrush’s search engine optimisation Writing Assistant can assist you create articles which can be optimized for each engines like google and customers. Enroll on the platform to strive the device at the moment.
