Most groups I work with have already got an e-mail platform in place.
The friction turns into obvious later, when templates begin piling up, collaboration turns into messy, or design work slows campaigns down greater than the ship quantity ever did. At that time, the query shouldn’t be whether or not your e-mail resolution works; it is whether or not it really works for you.
I compiled this checklist of the finest e-mail template builders for groups who already stay within the class and care extra about reliability than novelty. As a substitute of rating instruments from finest to worst, I’ve highlighted the place a builder persistently performs nicely, not the place it tries to do all the things.
My suggestions are grounded in G2 overview information with product capabilities aligned with how groups use these instruments. You get to see which instruments earn belief in real-world e-mail packages.
7 finest e-mail template builders for 2026: My prime picks
| Finest e-mail template builders | Finest for | G2 Ranking | Pricing | Probability to suggest |
| Fixed Contact | Collaborative e-mail template design | 4.1/5 ⭐ | Begins at $12/month | 86% |
| ActiveCampaign | Integration with advertising and marketing automation | 4.5/5 ⭐ | Begins at $15/month | 87% |
| Dotdigital | AI-powered design solutions | 4.4/5 ⭐ | Obtainable on request | 90% |
| Braze | Testing e-mail templates throughout shoppers | 4.5/5 ⭐ | Obtainable on request | 90% |
| Brevo Advertising Platform | Drag-and-drop e-mail design | 4.5/5 ⭐ | Begins at $9/month | 91% |
| Omnisend | Creating responsive e-mail templates | 4.6/5 ⭐ | Begins at $11.20/month | 91% |
| Flodesk | Multi-language e-mail templates | 4.5/5 ⭐ | Begins at $19/month | 89% |
*These are the main video internet hosting platforms on G2 as per our Winter 2026 Grid Report.
How did I choose the most effective e-mail template builders for this checklist?
Once I select the most effective instruments for every use case, I begin with G2 Knowledge. I take a look at a product’s class efficiency, together with its G2 Rating, satisfaction rankings, and feature-level strengths. This helps me perceive which instruments persistently carry out nicely earlier than I slim them all the way down to extra particular situations, like industry-focused workflows.
From there, I delve into overview insights to see what actual customers must say. I search for patterns in ache factors, often praised options, and suggestions from individuals in the identical roles or industries that the use case targets. The suggestions you see replicate that blend of quantitative scoring and qualitative sentiment, centered on the instruments that repeatedly present up because the strongest match for that particular want.
Which is the highest instrument for collaborative e-mail template design?
My choose: Fixed Contact
When collaboration is the main target, the true take a look at is whether or not a number of individuals can work on the identical template with out slowing one another down. I take note of how the edits and shared possession are dealt with clearly as soon as templates transfer past a single creator.
Fixed Contact stands out on this use case as a result of its G2 satisfaction alerts strongly help collaborative use. Reviewers rating the platform at 98% for general satisfaction, indicating that it persistently meets expectations for groups collaborating on e-mail creation. It additionally achieves mid-to-high 90% scores for ease of use and assembly consumer necessities. These alerts align with overview themes round shared entry, reusable templates, and predictable modifying habits, making collaboration really feel just like the default state somewhat than an add-on.
Fixed Contact execs and cons
| Professionals | Cons |
| G2 customers like having templates which might be simple to share and reuse, particularly when a number of individuals contribute to the identical campaigns. | Some customers word that the design controls can really feel a bit structured for extremely customized layouts. |
| Many reviewers spotlight an editor that teammates can soar into with out a lot ramp time. | Others point out that collaboration is smoother for small to mid-sized groups than for complicated approval chains. |
| Groups additionally recognize consistency in saved layouts, which helps hold campaigns on-brand throughout completely different creators. | A couple of reviewers level out that superior workflow controls (like granular roles) are extra restricted. |
Fixed Contact options for collaborative e-mail template design
- ActiveCampaign: In order for you collaboration with deeper automation hooked up.
- Beefree: In case your crew prioritizes versatile, design-heavy layouts.
- Marketing campaign Monitor by Marigold: In order for you shared templates with sturdy model consistency controls.
Discover extra Fixed Contact options on G2.
Which e-mail template builder integrates with advertising and marketing automation?
My selection: ActiveCampaign
E mail templates hit completely different constraints as soon as they’re wired into automations. I care most about whether or not I can replace messaging, swap modules, and reuse layouts throughout journeys with out having to rebuild your entire stream with each edit.
ActiveCampaign is the instrument I level to for this use case as a result of its reviewers persistently discuss templates and automation as one related workflow. It holds a 99% satisfaction rating, which alerts sturdy alignment between expectations and day-to-day use. Its 93% market presence additionally suggests it’s a typical selection for groups working ongoing lifecycle campaigns. In G2 overview themes, that is mirrored in confidence in reusing templates throughout automations, modifying content material with out dropping context, and conserving artistic work carefully tied to marketing campaign logic.
ActiveCampaign execs and cons
| Professionals | Cons |
| Customers like that templates sit near automations, so constructing emails for sequences feels direct. | Some customers word the editor is extra useful than design-first for extremely customized layouts. |
| Many reviewers spotlight template reuse throughout a number of journeys with minimal rebuild work. | Others point out that collaboration works finest with clear possession somewhat than many individuals modifying the identical asset. |
| Groups recognize having the ability to alter e-mail content material whereas staying oriented within the workflow. | A couple of reviewers level out it takes a little bit of time to get absolutely comfy within the builder. |
ActiveCampaign options for integrating advertising and marketing automation
- GetResponse: In order for you automation plus broader marketing campaign tooling in a single platform.
- Omnisend: In case your automation is ecommerce-led and velocity is your prime precedence.
- Salesforce Advertising Cloud Engagement: For those who’re working enterprise-scale orchestration with complicated journeys.
See the complete checklist of ActiveCampaign options on G2.
Which e-mail template builder provides AI-powered design solutions?
My prime choose: Dotdigital
AI solely helps if it reduces handbook choices, not if it provides one other layer to handle. For this use case, I concentrate on whether or not design help truly accelerates template creation and helps groups make higher structure or content material decisions with out fixed tweaking.
Dotdigital earns this spot based mostly on how reviewers discuss clever help contained in the builder. It carries an 84% satisfaction rating, reflecting regular alignment with consumer expectations, notably for groups making data-driven design choices. Its 83% market presence additionally factors to constant adoption amongst organizations that need greater than static templates. G2 overview sentiment exhibits groups utilizing AI help as sensible steering for structure decisions, content material optimization, and personalization inputs.
Dotdigital execs and cons
| Professionals | Cons |
| G2 customers spotlight AI options that help with content material and structure choices, somewhat than changing handbook design work. | Some customers point out that the AI instruments are only as soon as the platform is absolutely arrange. |
| Many reviewers word that solutions really feel grounded in buyer and marketing campaign information. | Others discover the editor much less versatile than design-first builders. |
| Groups discover the steering useful for refining templates with out having to begin over. | A couple of reviewers word that it takes time to learn to maximize the worth of AI-driven solutions. |
Dotdigital options for AI-powered design solutions
- ActiveCampaign: In order for you AI help carefully tied to automation logic.
- Beefree: If visible freedom issues greater than guided design.
- Braze: For those who want clever tooling inside an enterprise engagement platform.
Preserve evaluating, discover extra Dotdigital options on G2.
Which is the most effective platform for testing e-mail templates throughout shoppers?
My prime choose: Braze
Template testing turns into more difficult as soon as emails must render accurately throughout varied units, inboxes, and buyer contexts. I search for platforms the place testing is handled as a part of the construct course of, not a last-minute examine earlier than ship.
Braze suits this use case based mostly on how G2 reviewers describe its method to testing and validation at scale. It carries a 66% satisfaction rating, which suggests extra combined sentiment general, however its 94% market presence exhibits it’s extensively utilized by groups working complicated, high-volume packages. G2 overview sentiment highlights the significance of testing. Customers need to have the ability to validate templates throughout channels, consumer states, and environments earlier than launch, which is essential when emails are carefully tied to dynamic content material and real-time personalization.
Braze execs and cons
| Professionals | Cons |
| Customers like having testing instruments embedded into broader marketing campaign duties somewhat than dealt with individually. | Some customers word that the platform assumes a better degree of technical setup earlier than testing feels easy. |
| G2 reviewers additionally spotlight the power to validate dynamic content material earlier than it reaches completely different consumer segments. | Others point out template iteration can take longer in comparison with lighter-weight e-mail instruments. |
| Groups discover confidence in previewing templates throughout a number of situations tied to buyer information. | A couple of reviewers level out that the educational curve is steeper when testing spans a number of channels. |
Braze options
- Marketing campaign Monitor by Marigold: In order for you easier testing with out heavy orchestration.
- Omnisend: In case your focus is on ecommerce-driven previews and flows.
- Stripo.e-mail: For those who want hands-on management over template rendering.
Take a look at extra Braze options on G2.
Which is the most effective platform for drag-and-drop e-mail design?
My prime choose: Brevo Advertising Platform
A drag-and-drop builder earns its hold after I can transfer quick with out combating the structure. The fundamentals are desk stakes. What issues is whether or not blocks behave predictably and designs keep clear after edits.
Brevo Advertising Platform is a robust match right here based mostly on how reviewers discuss constructing emails within the editor. In G2 information, it scores above the 90% mark for ease of use, which helps the theme that groups can assemble templates shortly with no need design help. It additionally lands a equally excessive mark for assembly necessities, suggesting the builder covers what practitioners count on for day-to-day marketing campaign design. Brevo’s drag-and-drop expertise proves environment friendly for iterative work, with G2 customers highlighting simple edits and templates that keep their construction.
Brevo Advertising Platform execs and cons
| Professionals | Cons |
| G2 customers just like the block-based editor for placing collectively emails shortly. | A couple of reviewers discover that complicated, extremely custom-made layouts can take further sprucing. |
| Groups recognize that it stays approachable even for frequent marketing campaign iterations. | Others point out that superior styling controls are much less distinguished than in design-first builders. |
| Reviewers additionally word that making small structure adjustments usually doesn’t want a full rebuild. | Some customers word that the design choices can really feel extra structured than absolutely customizable. |
Brevo Advertising Platform options
- Beefree: In order for you extra structure flexibility and design management.
- MailerLite: For those who desire an easier builder with sturdy ease-of-use alerts.
- ActiveCampaign: For those who want drag-and-drop paired tightly with automation logic.
Browse Brevo Advertising Platform options on G2.
What’s the prime instrument for creating responsive e-mail templates?
My prime choose: Omnisend
Responsive design stops being a “good to have” as soon as emails are opened in all places besides on a desktop. I concentrate on whether or not templates adapt cleanly throughout units with out forcing additional QA or customized tweaks.
Omnisend suits this use case based mostly on how reviewers discuss consistency throughout display screen sizes. As per G2 information, it earns over 90% for assembly necessities, which suggests customers really feel the platform delivers on core expectations round structure and rendering. It additionally scores above 90% for ease of use, a sign that responsive habits doesn’t want particular dealing with or technical workarounds. G2 overview sentiment exhibits that templates maintain their construction on cell, buttons stay usable, and spacing stays intact throughout units.
Omnisend execs and cons
| Professionals | Cons |
| Many reviewers level out predictable structure habits throughout completely different display screen sizes. | A couple of reviewers discover that extremely customized designs may have further testing. |
| G2 customers additionally like that templates adapt routinely to cell with out additional configuration. | Others point out that responsive controls are largely automated somewhat than manually adjustable. |
| Groups recognize having the ability to design as soon as and belief the output throughout units. | Some customers word that superior structure customization is extra restricted than in design-first instruments. |
Omnisend options
- Stripo.e-mail: In order for you extra hands-on management over responsive layouts.
- MailerLite: If mobile-first design is your main focus.
- ActiveCampaign: If responsive templates must stay inside complicated automations
Get extra Omnisend options on G2.
Which instrument is finest for multi-language e-mail templates?
My prime choose: Flodesk
Dealing with a number of languages provides overhead quick, particularly when each replace wants to remain visually aligned. I concentrate on whether or not a builder makes it simple to handle parallel variations with out introducing additional complexity.
Flodesk suits this use case based mostly on how reviewers describe simplicity and management in on a regular basis use. In keeping with G2 information, Flodesk scores within the low-to-mid 90% vary for ease of setup, indicating that groups can put together templates with out requiring intensive configuration. It additionally earns sturdy marks for ease of admin, reinforcing that sustaining a number of variations doesn’t require fixed oversight. Based mostly on overview themes, this instrument is famous for duplicating templates, swapping copy for various languages, and sustaining constant design.
Flodesk execs and cons
| Professionals | Cons |
| Many reviewers spotlight a clear modifying expertise that retains localized variations visually aligned. | A couple of reviewers level out that it really works finest when groups handle a smaller set of language variants. |
| Customers like how simple it’s to duplicate templates and adapt content material for various audiences. | Others point out the platform doesn’t supply superior localization workflows out of the field. |
| Groups recognize not having to handle complicated settings to help a number of language variations. | Some customers word that language dealing with is handbook somewhat than automated. |
Flodesk options
- ActiveCampaign: For those who want deeper automation tied to localization
- Braze: If multi-language help must scale throughout areas and channels
- Dotdigital: In order for you extra structured template controls for big groups.
Uncover different Flodesk options on G2.
Design much less, resolve sooner
Selecting the most effective e-mail template builder isn’t about chasing extra options. It’s about eradicating messy collaboration, automation handoffs, and last-minute rendering checks.
My checklist of the most effective e-mail template builders is segmented by use instances. It’s the quickest approach to match a instrument to the work you’re truly doing, then validate it in opposition to what G2 reviewers say. For those who’re narrowing a shortlist, I like to recommend studying latest critiques to your prime two picks, then pressure-testing the workflow you care about most.
If I’m pressure-testing a choice or constructing a case for change, I prefer to anchor it in benchmarks. Check out the newest e-mail advertising and marketing statistics on engagement, efficiency, and utilization developments earlier than committing to a brand new platform.
