Belief in on-line content material is eroding at an unprecedented tempo. As AI-generated content material turns into extra refined and widespread, shoppers are more and more questioning what — and who — they’ll consider.
Contemplate the info:
- 69% of shoppers say they’re extra skeptical of on-line content material because of AI-generated fraud than they have been final yr.
- 58% of individuals globally fear about their capacity to inform what’s true from what’s false on-line — rising to 73% within the U.S.
- 82% of shoppers have encountered pretend critiques a minimum of as soon as previously yr.
These numbers level to a transparent conclusion: Skepticism is now not the exception — it’s the norm. As belief declines throughout shopper channels, B2B companies ought to pay shut consideration as a result of B2B patrons are shoppers first. They bring about the identical expectations, considerations, and behaviors into their skilled decision-making. With this in thoughts, the necessity for trusted, credible content material from respected sources has by no means been larger.
AI, misinformation, and the duty of assessment marketplaces
The age of AI has basically modified how info is created, distributed, and consumed. Whereas AI unlocks huge worth, it additionally lowers the barrier to misinformation at scale. For shoppers and companies alike, this creates a urgent query: The place can I discover info I can belief?
Evaluation marketplaces like G2 play a important position in answering that query.
It’s now not sufficient to easily reasonable user-generated critiques. Reaching true belief and security requires a extra complete method — one which ensures transparency, accuracy, authenticity, and integrity throughout the whole market, together with the businesses and merchandise being reviewed.
Belief has all the time been foundational to our mission at G2, and we stay dedicated to delivering genuine, verified insights that software program patrons and firms can depend on to make assured selections.
That dedication is why G2 lately joined the Coalition for Trusted Evaluations, alongside trade leaders similar to Higher Enterprise Bureau, Glassdoor, Expedia Group, TripAdvisor, Trustpilot, Reserving.com, and Amazon. By contributing our tech-focused experience, we’re serving to advance greatest practices that shield shoppers and elevate belief throughout digital marketplaces.
The G2 belief framework: constructed for transparency at scale
Belief doesn’t occur by chance. It’s designed, enforced, and repeatedly strengthened. We embrace this steady method at G2, grounded in a transparent belief framework that facilities on three core rules:
- Authenticity: Reviewer and vendor-provided info on G2 should come from actual individuals and actual corporations with real, first-hand experiences.
- Accuracy: Product, vendor, and assessment info should be truthful and verifiable.
- Integrity: Manipulation, together with the usage of pretend critiques, misinformation, or misleading exercise, is strictly prohibited.
We already make use of rigorous moderation practices to make sure critiques on G2.com mirror trustworthy, real-world experiences. Our method to Evaluation Validity outlines how critiques are collected, moderated, and revealed to keep up credibility, together with:
- Verifying each person on G2: We confirm the id of each person on G2 to make sure critiques come from actual individuals.
- Information-driven evaluation: We leverage over 43 knowledge factors to evaluate authenticity.
- Strict moderation: We vet each assessment with a constant and strict guideline.
However in as we speak’s surroundings, assessment moderation alone isn’t sufficient.
Going past critiques: guaranteeing market integrity
Because the world’s largest software program market with over 3 million verified critiques, G2 serves thousands and thousands of patrons every month. These patrons don’t simply depend on critiques; they rely on correct vendor profiles, truthful product info, and clear enterprise practices to information high-stakes buying selections.
That’s why our dedication to belief and security extends to distributors and listings throughout the platform. Distributors collaborating in G2 should adhere to clear group pointers and keep away from behaviors that undermine belief, together with:
- Fraudulent or manipulative assessment exercise: A vendor engages in or facilitates the creation, solicitation, or submission of pretend, incentivized, or in any other case inauthentic critiques that don’t mirror a real service or shopping for expertise with a enterprise, in a deliberate try to control shopper notion or conduct.
- Faux product or vendor profile creation: A vendor or product will not be an actual, legally registered enterprise entity, or has falsified firm id, product authenticity, or operational info. This contains presenting pretend corporations, pretend merchandise, or materially deceptive company or product particulars.
- Manipulation, abuse, or platform interference: A vendor engages in competitor assessment manipulation, technical abuse of the G2 platform, misleading product conduct, or undisclosed conflicts of curiosity.
These requirements assist make sure that G2 stays a protected, dependable, and unbiased surroundings for all individuals in our market — together with patrons, reviewers, and distributors.
The way forward for assessment marketplaces
G2 repeatedly invests in assessment validation, fraud detection, and AI-driven security methods to remain forward of rising dangers. As AI reshapes how software program is constructed, offered, and evaluated, our focus stays clear:
- Guaranteeing belief at scale
- Strengthening knowledge high quality
- Figuring out rising threats
- Upholding a clear, unbiased market
In an period of rising skepticism, belief is the final word differentiator. Our market is constructed on the integrity of distributors, the accuracy of product info, and the authenticity of person experiences — and that’s what makes G2 a supply of reality within the age of AI.
As AI search platforms like ChatGPT more and more depend on G2’s content material to reply questions on B2B software program, we acknowledge our duty to make sure that info is credible, genuine, and reliable.
Study extra about how G2 enforces belief, integrity, and transparency throughout our market by reviewing our group pointers.
