AI is reshaping search optimization—it’s now not nearly rating in search outcomes, however about incomes visibility in AI-generated solutions.
- We’re shifting from chasing site visitors, to competing for model visibility.
- We’re fascinated by how AI crawlers view our website–not simply search engine bots.
- We’re attempting to observe the breadcrumb path by way of a wholly new sort of consumer journey.
When you efficiently optimize your manner into AI responses, you’ll lead what’s turning into a large adoption curve.
Listed below are 15 AEO instruments that may enable you to get there.
Sidenote.
AEO is “reply engine optimization”, LLMO is “massive language mannequin optimization”, and GEO is “generative engine optimization”. They crop up a number of occasions all through this text!
| Model | Analyzes | Pricing | Predominant USP | AI Fashions Tracked |
|---|---|---|---|---|
| Waikay | Model visibility in AI | Free for month-to-month monitoring; $19.95–$199.95/mo | AI-generated truth accuracy and model positioning. | ChatGPT, Gemini, Sonar |
| Ahrefs Model Radar | Model visibility in AI Overviews and the internet | Free in all Ahrefs paid plans (~$29+/mo) | AI overview share-of-voice insights inside Ahrefs’ website positioning suite. | Google AI Overviews |
| xofu | Model visibility in AI | Contact for pricing | Focuses on bottom-of-funnel prompts to enhance conversion charges. | ChatGPT |
| Morningscore ChatGPT Tracker | Model visibility in AI | Free 45 day trial; from $49/mo | First to focus purely on ChatGPT reply monitoring. | ChatGPT (GPT-4) |
| Ahrefs Internet Analytics | AI site visitors | Free as much as 1M occasions/mo; $20+ paid tiers | Privateness-first AI referral analytics device. | ChatGPT, Gemini, Perplexity, Copilot, Claude, Mistral, Meta |
| Airank (Dejan AI) | AI model entities | Free demo; Contact for premium | Entity website positioning meets AI visibility. | Google Gemini, OpenAI |
| RankScale | Model visibility in AI | Contact for pricing | SMB-focused AI website positioning toolkit. | ChatGPT, Gemini, Claude, DeepSeek |
| Mangools AI Search Grader | Model visibility in AI | Free | Fast, no-login AI visibility audit. | ChatGPT |
| Cloudflare Radar AI Insights | AI crawler exercise | Free (public dashboard) | Macro view of AI site visitors and bot habits traits. | ChatGPT, ClaudeBot, PerplexityBot, others |
| Seer GenAI Reply Tracker | Model visibility in AI | Customized (consulting service) | Company-led AI reply intelligence for digital technique. | ChatGPT, Perplexity, Google Gemini |
| Xfunnel | Model visibility in AI | Free (100 queries); Professional $199/mo | Segmented AI model monitoring by persona or intent. | ChatGPT, Claude, Gemini, Perplexity, Copilot |
| Am I On AI? | Model visibility in AI | Free (report); paid plans in dev | Easy ‘sure/no’ examine for AI model presence. | ChatGPT, Gemini, Perplexity |
| Profound | Model visibility in AI | Contact for pricing | AI search quantity estimates and ChatGPT Procuring monitoring | ChatGPT, Perplexity, Copilot, Google AI Overviews, Amazon Rufus |
| Peec | Model visibility in AI | €90–€490+/mo | Easy, UI-friendly AI model tracker for mid-market. | Perplexity, ChatGPT, Gemini, Llama, Claude, and DeepSeek. |
| Scrunch AI | Model visibility in AI | Contact for pricing | Tracks how manufacturers floor in evolving AI conversations. | ChatGPT, Claude, Gemini, Perplexity, Meta |
I just lately received a demo of Waikay from website positioning professional Dixon Jones (ex-Majestic) at BrightonSEO, and instantly noticed its worth for AI model safety. The device works by constructing a data graph of your model (utilizing inLinks information) and compares it in opposition to what LLMs perceive about you.
What stood out to me was the way it tackles misinformation. Waikay extracts particular details that LLMs assert about your model and allows you to flag incorrect ones, as an inner reminder to take additional motion and resolve the inaccuracy—essential for popularity administration.
The AI information sources behind the device
Gemini (each grounded/RAG information and coaching information), Claude, ChatGPT, Sonar
Options
- Truth verification: The platform helps you determine incorrect data LLMs state about your model, permitting you to trace and tackle inaccuracies.
- Subject benchmarking: Compares your model in opposition to rivals throughout particular person matters, highlighting protection gaps.
- Hyperlink well being evaluation: Evaluates the standard of sources citing your model, not simply counting mentions.
- Actual-time monitoring: Captures model presence throughout totally different LLMs with snapshot saving in paid plans.
Pricing
- Free plan for fundamental monitoring (month-to-month)
- Single model: $19.95/month (8 studies)
- Multi-brand: $69.95/month (30 studies)
- Company: $199.95/month (90 studies)
Ahrefs Model Radar helps you monitor your model in Google’s AI overviews and throughout the broader internet–each components which is able to influence your visibility in AI platforms. The aggressive share development visualization is extremely helpful for exhibiting you which ones manufacturers are dominating AI conversations round particular matters.
I’ve been utilizing it since beta launch, and continuously uncover new use circumstances, like competitor AIO hole evaluation and share of subject monitoring.
It has additionally helped me monitor the influence of Google’s March Core Replace on the visibility of AI Overviews–spoiler: AI overview visibility has doubled!
The AI information sources behind the device
Gemini–Google AI overviews (ChatGPT and Perplexity help in growth)
Options
- Share of AI overview mentions: You may analyze your model possession of particular matters in world areas, and benchmark that visibility in opposition to rivals.
- AI overview content material excerpts: Exhibits the precise AI Overview textual content along with your model highlighted, offering essential context about how your model is introduced.
- Competitor hole evaluation: Discover cases of AI overviews that don’t point out your model, however do point out your rivals. Then goal these overviews to extend your AI search visibility.
- Share of AI overview area citations: Discover out which manufacturers are linked to in AI overviews–not simply mentioned–with the “Domains” report. I’ve been utilizing this to see how we are able to claw again AI overview possession throughout a few of our key matters, following some visibility drops after the March Core Replace.
- Share of internet mentions: Observe your model mentions in titles, content material, and URLs all throughout the net. You may even monitor co-mentions of sure matters. That is extremely helpful when you’re working focused PR campaigns, to affiliate your model with sure entities and increase your AI visibility.
Pricing
Free throughout beta for all paid Ahrefs customers (will turn into a paid add-on later).
Whereas most AEO instruments attempt to boil the ocean, xofu goes deep on a single vital space: bottom-funnel purchaser prompts. Powered by CitationLabs, it tracks when ChatGPT recommends your model (or worse, your rivals) in high-intent buy eventualities—the moments when actual income is on the line.
The AI information sources behind the device
ChatGPT alone
Options
- Backside-funnel focus: Tracks model mentions in high-intent purchaser prompts when buy selections are most probably.
- Aggressive rating: Exhibits the place your model ranks throughout key bottom-of-funnel prompts in comparison with rivals.
- Quotation evaluation: Identifies which sources affect AI mentions of your model to tell content material technique.
Pricing
Customized pricing out there on request.
Relatively than simply telling you in case your model appeared, Morningscore captures excerpts of immediate responses on a weekly foundation.
It’s a really easy AEO device, with few bells and whistles.
Like many of the instruments on this record, you must enter your model/rivals to start monitoring.
However, not like many of the different instruments, you might be additionally anticipated to enter your personal prompts manually–making the setup barely extra time consuming.
The AI information sources behind the device
ChatGPT alone
Options
- Visible verification: Gives excerpts of how and the place your model seems in ChatGPT responses.
- Weekly updates: Screens your specified prompts and updates outcomes each 7 days.
- Easy monitoring: Enter particular prompts and your model particulars to begin monitoring.
Pricing
Included as a part of Morningscore website positioning packages beginning at $49/month, with a separate AI beta entry supply.
Ahrefs Internet Analytics is a free, cookie-less, user-friendly model of GA4–and it’s additionally an excellent LLM optimization device.
Not like different analytics platforms, Ahrefs Internet Analytics doesn’t bury AI site visitors below generic “referral” sources.
It breaks out LLM guests as a definite channel, exhibiting which pages get precise site visitors from ChatGPT, Perplexity, and different assistants.
You need to use these studies to determine which content material varieties constantly drive AI clicks, to prioritize your AEO efforts the place they really ship measurable outcomes.
The AI information sources behind the device
All AI referral site visitors (ChatGPT, Gemini, Perplexity, Copilot, Claude, Mistral, Meta, and extra)
Options
- AI site visitors segmentation: Break down site visitors from totally different AI platforms utilizing a devoted “LLM” channel filter.
- Actual-time AI site visitors reporting: Monitor AI referrals hour-by-hour to trace content material efficiency and visibility.
- Content material efficiency evaluation: See which pages are most cited by AI platforms and drive essentially the most referral site visitors.
- Geographical insights: Perceive the place your AI site visitors is coming from to tell regional optimization methods.
Pricing
Free entry for all web sites, as a part of Ahrefs Webmaster Instruments.
Dan Petrovic’s was one of many first-to-market with Airank. He constructed a device that maps the semantic relationships between your model and different entities in AI data graphs.
It makes use of the DEJAN methodology of querying the LLM on a weekly foundation on a “Model-to-entity” (e.g. “Listing ten issues that you simply affiliate with a model referred to as [Brand Name].”) and “Entity-to-brand” foundation (e.g. “Listing ten manufacturers that you simply affiliate with [Entity/Keyword]”).
It’s all about seeing how AI really conceptualizes your model—not simply the place it mentions you. Apart from manufacturers, it might probably monitor folks’s names, merchandise, companies, and occasions.
The AI information sources behind the device
Google and OpenAI LLMs (each grounded/RAG and ungrounded)
Options
- Entity affiliation monitoring: Maps relationships between your model and different entities in AI fashions.
- Grounded vs. ungrounded evaluation: Screens model rankings in each grounded (search-based) and ungrounded (mannequin data) AI responses.
- Location-specific monitoring: Customise monitoring by location to know regional variations in AI responses.
- Model-entity hole evaluation: Identifies entities your rivals are related to that your model isn’t.
Pricing
You may get a free demo for 1 model, 1 area, and 10 tracked phrases. Contact for customized pricing.
RankScale describes itself as a Generative Engine Optimization (GEO) platform designed to research, monitor, and optimize model visibility throughout AI-powered engines like google.
This AI visibility device doesn’t simply inform you the place your model seems—it evaluates how AI crawlers understand your website, analyzes quotation sources, screens sentiment, and provides you actionable suggestions for enchancment.
The AI information sources behind the device
ChatGPT, Perplexity, Claude, Gemini, DeepSeek, Google AI Overviews
Options
- AI website auditing: Evaluates how AI crawlers understand and perceive your content material.
- Quotation evaluation: Identifies which sources affect AI mentions of your model.
- Sentiment monitoring: Screens the emotional tone of AI-generated content material about your model.
- Multi-brand dashboard: Centralizes monitoring for businesses managing a number of manufacturers.
Pricing
Contact for pricing.
Mangools deserves credit score for making a free entry level into AI search optimization.
Their AI Search Grader offers you a easy 0-100 rating throughout a number of LLMs with out requiring a serious funding. I recognize instruments that democratize entry to rising AI tech like this.
The AI information sources behind the device
ChatGPT, DeepSeek, Claude, Google Gemini, Mistral AI, Meta’s Llama 4
Options
- AI Search Rating: Gives a mixed metric (0-100) reflecting your model’s visibility and rating efficiency weighted by market share.
- Visibility monitoring: Measures how typically your model seems in AI-generated solutions.
- Rating evaluation: Exhibits your common place when featured in AI outcomes.
- Competitor benchmarking: Analyze how your model performs in opposition to rivals in AI visibility.
Pricing
Free entry to fundamental options with three AI fashions (ChatGPT, Google Gemma, and Meta’s Llama 4). Full entry to all six fashions requires making a free account.
Cloudflare Radar approaches AI optimization from a wholly totally different angle—specializing in the crawlers themselves fairly than simply the outputs.
Launched in February 2025, it offers you visibility into which AI bots are accessing your content material, how they’re handled by robots.txt, and general crawler site visitors patterns.
For technical SEOs, this information is pure gold.
The AI information sources behind the device
AI crawlers and bots throughout the internet
Options
- AI crawler site visitors evaluation: Tracks site visitors traits from identified AI bots and crawlers throughout the internet.
- AI consumer agent monitoring: Exhibits which AI bots are accessing content material and the way they’re handled in robots.txt information.
- Mannequin recognition insights: Gives visibility into which AI fashions are most lively and generally used.
- Information Explorer integration: Permits deep dives into AI site visitors patterns utilizing Cloudflare’s highly effective analytics instruments.
Pricing
Free entry by way of Cloudflare Radar.
Seer Interactive’s GenAI Reply Tracker is a customized report you possibly can request to be created on your model. It grew out of their fascinating analysis on correlations between website positioning components and LLM visibility.
After analyzing over 10,000 AI responses, they constructed a device that quantifies precisely which web sites affect AI mentions the most.
This generative AI device works by monitoring the questions and matters you’re related to throughout LLM solutions.
The AI information sources behind the device
Varied LLMs (particular fashions not disclosed)
Options
- Model Indicators Rating: Quantifies your model’s AI visibility with a transparent scoring system.
- Supply affect evaluation: Identifies which web sites have the best influence on AI mentions.
- Class monitoring: Screens model visibility throughout particular business matters and classes.
- Aggressive evaluation: Maps your visibility in opposition to rivals in AI-generated solutions.
Pricing
Customized pricing, with a one-time evaluation out there.
xfunnel focuses on market segmentation for AI visibility, permitting manufacturers to research their presence throughout totally different areas, buyer journey levels, and consumer personas.
As an alternative of one-size-fits-all monitoring, xfunnel segments your LLM presence by geographic area, buyer journey stage, and even consumer persona.
This stage of granularity reveals which viewers segments are encountering your model in AI—and which aren’t.
The AI information sources behind the device
A number of LLMs (particular fashions not disclosed)
Options
- Geographic segmentation: Analyzes AI visibility by nation and area—essential for world manufacturers.
- Journey stage mapping: Tracks how your model seems at totally different levels of the shopper journey.
- Persona-based evaluation: Exhibits how totally different buyer personas encounter your model in AI responses.
- Market alternative scoring: Identifies high-value markets and segments for focused optimization.
Pricing
Free (100 queries); Professional $199/mo
Am I On AI? solutions the basic query conserving entrepreneurs up at evening: “Is my model showing in AI at all?”
To set it up, you simply enter your web site, choose the AI mannequin, and select some AI urged matters to monitor.
You’ll get an e-mail that your report is within the “oven”, however it does take somewhat lengthy to “bake”–ours has estimated ~17 hours (we’re nonetheless ready on the time of writing!).
As soon as prepared, it ought to present you which ones web sites have essentially the most affect in your AI mentions, ranked by significance, to tell your PR and content material placement efforts.
The AI information sources behind the device
ChatGPT, Perplexity, Google Gemini
Options
- Supply influence visualization: Maps which web sites have the best affect in your AI mentions.
- Immediate reference graphing: Exhibits the place you’re getting essentially the most references by subject.
- Weekly change monitoring: Screens shifts in your AI presence with intuitive development traces.
- Multi-platform protection: Tracks mentions throughout ChatGPT, Perplexity, and Google Gemini.
Pricing
Beginning at $49/month for fundamental monitoring.
Profound’s USP is the AI search quantity estimates it supplies by way of its Dialog Explorer.
Utilizing a mix of actual and artificial information, it approximates how typically matters seem in platforms like ChatGPT and Perplexity.
One other stand out function is its ChatGPT Procuring visibility tracker.
The AI information sources behind the device
ChatGPT, Perplexity, Copilot, Google AI Overviews, Amazon Rufus
Options
- Dialog explorer: Estimated AI search quantity revealing what customers really ask ChatGPT vs Google.
- Reply engine insights: Visibility monitoring exhibiting which sources drive AI mentions of your model.
- Agent analytics: Monitoring of AI crawler exercise and which pages get cited in responses.
- Multi-platform protection: Cross-platform evaluation throughout all main AI engines by area and language.
Pricing
Contact for customized pricing.
Peec is designed for advertising groups that want easy AEO insights, and suggestions.
It screens model mentions throughout six AI platforms together with less-tracked ones like Llama and DeepSeek.
You may examine what visibility is likely to be sturdy on one AI assistant however weak on one other, monitor customized or urged prompts, see in-context AI mentions, and get alerted when your AI visibility modifications.
The AI information sources behind the device
Perplexity, ChatGPT, Gemini, Llama, Claude, and DeepSeek.
Options
- Platform-specific visibility: Breaks down your presence by particular person LLM platform.
- Supply concentrating on steering: Exhibits you which ones publications to pursue for content material placement.
- Customized immediate library: Creates and saves prompts particular to your enterprise for ongoing monitoring.
- Aggressive monitoring: Compares visibility in opposition to as much as 5 rivals.
Pricing
Starter plan from €90, with enterprise choices out there.
Scrunch AI screens how manufacturers seem in AI search platforms like ChatGPT and Perplexity, monitoring aggressive positioning, content material attribution, and figuring out gaps that damage visibility.
It helps you optimize content material for AI by way of configurable consumer personas, key phrase monitoring, and actionable suggestions.
The AI information sources behind the device
ChatGPT, Claude, Gemini, Perplexity, Meta
Options
- Content material hole detection: Identifies lacking data and outdated information that stops optimum model illustration in AI responses.
- Supply attribution evaluation: Exhibits which content material sources (first-party, competitor, third-party) affect how AI platforms characterize your model.
- Persona-based testing: Reveals how totally different consumer profiles obtain various AI-generated model messaging throughout demographic segments.
Pricing
Customized pricing based mostly on monitoring wants and scale.
Last ideas
These are a few of our prime finds in terms of LLM optimization instruments.
That stated, it’s attainable to trace your LLM model visibility with out third-party instruments.
You may question numerous AI platforms frequently with constant prompts about your model and business–then doc the responses in a spreadsheet to watch mentions over time.
When you do resolve to put money into a GEO device, begin small. Choose one, and give attention to fixing your greatest visibility gaps first.
