In the event you’re in an search engine optimization position, there’s probability your job description quietly expanded during the last 12 months. You’re now the de facto knowledgeable on how your organization reveals up in ChatGPT, Gemini, and Perplexity.
Your search engine optimization Experience Is Already the Basis for AI Search Authority
Getting cited in AI outputs is desk stakes.
The tougher query is: when an AI mannequin speaks about your model, is it utilizing your content material because the supply? Or is it synthesizing what third events have written about you?
For many manufacturers proper now, it’s the latter. And that’s a essentially totally different drawback than search engine optimization has handled earlier than, one which requires coordination nicely past the search engine optimization staff.
What You’ll Be taught in This Session
- lead the cross-functional effort (PR, product, content material) that shapes what AI fashions are skilled to belief
- measure “Reply Certainty” as a substitute of simply visibility, so you’ll be able to report on outcomes that management truly understands
- determine the place third-party narratives are overriding your model’s personal content material in AI outputs
- Why your present search engine optimization experience is the muse for all of this, and how you can place it that manner internally
Concerning the Audio system
Chris Sachs is VP of Consumer Success at seoClarity, the place he works straight with enterprise search engine optimization groups navigating the shift from conventional search to AI-driven discovery. Tania German is VP of Advertising at seoClarity, with experience in constructing model authority frameworks that translate throughout natural and AI search channels.
It is a tactical session for search engine optimization managers, progress administrators, and CMOs who’re already within the thick of AI search and want a system, not only a framework.
