The right way to observe your Gemini visibility with and with out Semrush

Your patrons are asking Gemini which instruments to make use of, which distributors to belief, and the way your product compares to the options. Gemini solutions by naming manufacturers. 

Whether or not it names yours, and what it says when it does, shapes your purchaser’s notion earlier than they ever go to your web site. Gemini visibility monitoring tells you the place you stand.

However Gemini works in a different way from ChatGPT or Google. Gemini mentions manufacturers much more typically than it hyperlinks to them, so monitoring citations alone misses the total image.

On this information, you will study what to measure, find out how to examine your Gemini visibility manually, and find out how to scale the identical workflow with Semrush’s AI Visibility Toolkit. We’ll additionally present you what to do with the info to really enhance your visibility.

We’ll use Asana, the mission administration software program, as a working instance all through the information, with actual Gemini solutions and Semrush information.

What’s Gemini visibility monitoring?

Gemini visibility monitoring (additionally known as Gemini model monitoring) is the method of measuring how typically, how prominently, and the way precisely Google’s Gemini app mentions and cites your model in its solutions.

Gemini is a separate AI search floor from Google Search, AI Overviews, and Google AI Mode. All 4 are Google merchandise, however every one generates completely different solutions and cites completely different sources. Rating nicely in a single would not assure visibility in one other, so observe every individually.

These are the core metrics for Gemini visibility monitoring:

• Model mentions: How typically Gemini names your model in its solutions
• Citations: How typically Gemini hyperlinks to your web site as a supply
• AI visibility: An general rating for the way seen your model is throughout the prompts that matter in your market
• Share of voice: How typically Gemini mentions your model in contrast with opponents
• Sentiment: Whether or not Gemini describes your model positively, neutrally, or negatively
• Common place: The place your model seems in Gemini’s solutions relative to different manufacturers it names

Semrush offers you the flexibility to trace all of those Gemini metrics in a single place utilizing the AI Visibility Toolkit.

Why mentions matter greater than citations in Gemini

Mentions are crucial Gemini metric as a result of Gemini names manufacturers much more typically than it hyperlinks to them.

Semrush’s Ghost Citations examine discovered that Gemini mentions manufacturers in 83.7% of their appearances however cites them in solely 21.4%. ChatGPT works the opposite method round: it cites manufacturers in 87% of appearances and mentions them in simply 20.7%.

Asana’s information within the AI Visibility Toolkit follows the identical sample:

Supply: Semrush AI Visibility Toolkit, Visibility Overview for asana.com, US database, information as of Oct. 28, 2026.

Gemini mentions Asana extra typically than ChatGPT does, however cites asana.com lower than 1 / 4 as typically. If Asana tracked Gemini by citations and referral site visitors the best way many groups observe ChatGPT, it could see roughly one-tenth of its precise Gemini visibility.

Our personal checks confirmed the identical hole. We ran 20 purchaser prompts via Gemini, and Asana was talked about in 14 solutions however cited in just one. In a single reply, Gemini listed Asana first for monitoring cross-functional initiatives and known as it the “best choice,” then credited that declare to a competitor’s web site.

So, a model can have sturdy Gemini visibility with out a lot referral site visitors to point out for it, at the same time as AI search grows as a site visitors supply. 

Referral site visitors solely counts patrons who click on a supply hyperlink. A purchaser who sees your model identify in a solution would possibly seek for you later or sort in your URL, and that go to reveals up as branded or direct site visitors, not as a Gemini referral. 

For those who decide Gemini by referrals alone, you will undercount its affect in your pipeline and miss the solutions the place opponents are being really helpful as an alternative of you.

The right way to observe model mentions in Gemini manually

To trace model mentions in Gemini manually, construct an inventory of prompts your patrons would ask, run every one in Gemini, and log what each reply says about your model.

A guide examine will be accomplished with out instruments and provides you a baseline. It additionally reveals you what Gemini’s solutions truly appear like earlier than you begin studying dashboards.

1. Construct an inventory of 20-50 prompts

Begin with 20-50 questions your prospects would realistically sort into Gemini. Fewer than 20 will not present a sample. Greater than 50 will get onerous to repeat by hand.

Group the prompts by purchaser intent:

For Asana, we wrote 5 prompts per group. Examples embrace “Is Asana good for small groups?” (branded), “greatest mission administration device for advertising groups” (backside funnel), “what instruments can automate activity assignments for a group?” (characteristic), and “how do I run a dash retrospective?” (academic).

For those who’re unsure what your patrons ask, immediate analysis can present you the actual questions folks ask AI instruments about your class.

2. Run every immediate in a contemporary Gemini chat

Run each immediate in a brand new chat so earlier solutions do not affect later ones. Higher but, run them signed in and out incognito mode to keep away from your context influencing the solutions.

Preserve your setup the identical every time you examine: the identical location, the identical account standing (signed in or signed out), and the identical Gemini mannequin. Solutions can differ between fashions and between signed-in and signed-out periods, so altering your setup makes your outcomes tougher to check.

3. Log what every reply says

For every immediate, file these six issues in a spreadsheet:

• Talked about: Whether or not Gemini names your model
• Place: The place your model seems among the many manufacturers Gemini names (first, third, or absent)
• Opponents: Which different manufacturers Gemini names
• Your web site cited: Whether or not Gemini hyperlinks to your web site as a supply
• Different sources cited: Which third-party websites Gemini hyperlinks to
• Sentiment and accuracy: Whether or not the outline is constructive, impartial, or unfavorable, and whether or not it is appropriate

This is a part of our Asana log:

Supply: Gemini (signed out, US), examined Oct. 2, 2026.

4. Search for patterns throughout the immediate teams

As soon as your log is full, evaluate the outcomes by immediate group. A single reply would not offer you sufficient information; patterns throughout 20 solutions let you know the place to focus.

This is what Asana’s 20 prompts confirmed:

Three patterns stand out:

• Mentions with out citations: Gemini named Asana in 14 of 20 solutions however cited asana.com in just one. Monitoring citations alone would have made Asana look almost invisible.
• One publication formed the class: Gemini cited The Digital Undertaking Supervisor in six of the 20 solutions, greater than any model’s personal web site. That is a supply value incomes protection from.
• No presence in academic solutions: Gemini answered all 5 academic prompts with out naming Asana or citing any sources, though Asana publishes widespread guides on a number of of these matters.

The place guide monitoring breaks down

Guide monitoring offers you a helpful baseline, nevertheless it would not scale.

• Small pattern: 20-50 prompts is a tiny slice of what patrons truly ask Gemini
• Solutions change: The identical immediate can return a special reply each time it’s requested, so one examine is simply a snapshot. (Extra on this beneath.)
• No competitor benchmark: You see which opponents seem in your prompts, however not how their general visibility compares with yours
• Time: Each immediate wants a contemporary chat and guide logging, each time you examine. This may take hours each week.

The right way to observe Gemini visibility with Semrush

To trace Gemini visibility with Semrush, filter the AI Visibility Toolkit‘s experiences to Gemini, then use Immediate Monitoring to watch the prompts that matter most to your enterprise.

Gemini is roofed throughout the toolkit:

• Visibility Overview, Competitor Analysis, and Immediate Analysis embrace Gemini alongside ChatGPT, Google AI Overviews, and AI Mode, with information up to date every day
• Model Efficiency experiences (together with Share of Voice, sentiment, and Narrative Drivers) embrace Gemini, with information up to date weekly
• Immediate Monitoring helps Gemini as its personal marketing campaign, with information up to date every day

The info comes from Semrush’s database of greater than 317 million prompts and responses throughout 117 regional databases. That is excess of you might check by hand. For bigger groups that want to trace AI visibility throughout a number of manufacturers, areas, and merchandise, there’s Enterprise AIO.

Test your Gemini visibility in Visibility Overview

To examine your Gemini visibility, open Visibility Overview within the AI Visibility Toolkit, enter your area, and swap the platform filter from “All AI platforms” to “Gemini.”

The report reveals your AI Visibility rating, plus your Gemini mentions, citations, and cited pages over time. For asana.com within the US database as of Oct. 28, 2026, the Gemini view reveals:

• AI Visibility: 71/100
• Mentions: 6.3K
• Citations: 553
• Cited pages: 445

Test the hole between mentions and citations first. Asana will get roughly 11 mentions for each quotation in Gemini. In case your ratio appears to be like comparable, decide your Gemini efficiency by mentions, not by referral site visitors.

The “Distribution by LLM” chart within the all-platforms view reveals how a lot of your AI visibility comes from Gemini. For Asana, Gemini accounts for twenty-four% of mentions, greater than ChatGPT’s 15.4%.

Discover matter alternatives

To seek out Gemini matter alternatives, open the “Matter Alternatives” tab underneath Matters & Sources within the Gemini view of Visibility Overview.

This tab lists matters the place Gemini solutions questions in your market and mentions your opponents, however not your model. Every matter reveals what number of of your opponents Gemini mentions, the subject’s AI quantity, and the intent behind the prompts.

The “Your Performing Matters” tab reveals the other: matters the place Gemini already mentions you. For Asana, Gemini has about 4.4K performing matters and seven.1K matter alternatives when put next with the competitor set beneath.

The competitor fields above the desk management which manufacturers the report compares you with. Semrush suggests opponents robotically. For asana.com, it prompt manufacturers like Trello, Microsoft, and Atlassian. 

Change these opponents with the manufacturers you truly compete with so the alternatives mirror your market. For Asana, we used the identical opponents as within the Share of Voice part: Trello, Jira (entered as atlassian.com), monday.com, and ClickUp.

What to do:

• Filter by matter to focus in your class. Filtering Asana’s listing to “mission administration” narrows 7.1K matters to 91, together with “Software program Undertaking Administration,” the place Gemini mentions all 4 opponents and never Asana.
• Type by “Opponents Talked about” or “AI Quantity” so that you begin with the matters the place you are most clearly lacking or that come up most frequently
• Develop a subject (click on the arrow to its left) to see the prompts behind it, and examine whether or not you have already got content material that solutions them. For those who do, replace it so it solutions the query immediately. For those who do not, add the subject to your content material plan.
• Monitor your prime matters by clicking “Monitor all prompts” so you may observe them over time

Discover the sources Gemini cites

To seek out the sources Gemini cites, use the “Cited Pages,” “Cited Sources,” and “Supply Alternatives” tabs within the Gemini view.

Citations are the smaller a part of Gemini visibility, because the Ghost Citations examine confirmed, however the sources Gemini cites present you the place its details about your market comes from. Do not cease at asking whether or not Gemini cites your web site. Type each supply Gemini makes use of to your matters into 4 teams:

Gemini’s 4 most-cited Asana pages are all “greatest ai software program” roundups, resembling Asana’s guides to the very best strategic planning and purpose administration software program. 

Asana’s high-traffic academic guides are cited inconsistently: the group constructing video games information seems in 9 prompts, near the highest roundups, whereas the time blocking information, with over 26,000 month-to-month Google visits, isn’t cited in any respect.

The Supply Alternatives tab lists domains that Gemini cites when it mentions your opponents however not you. For every area, you will see what number of opponents it mentions, what number of of its URLs and prompts are concerned, and its natural site visitors. 

For Asana, with the identical competitor set, Gemini’s view lists about 7.1K domains (information as of Oct. 28, 2026).

The tab would not label domains by sort, so sorting them into the 4 teams above is a guide step. Two suggestions make the listing extra helpful:

• Set your actual opponents first. With Semrush’s prompt opponents for Asana (Trello, Microsoft, Atlassian, and Slack), the highest supply alternatives included common websites like cornell.edu and britannica.com. With Trello, Jira, monday.com, and ClickUp, the highest of the listing shifts to software program and mission administration websites like fibery.com and agilemania.com, plus publications like businessnewsdaily.com.
• Type by “Opponents Talked about,” then examine the “Prompts” column. Domains that point out a number of opponents throughout many prompts are your greatest outreach, PR, and partnership targets.

Benchmark opponents with Share of Voice

To benchmark your Gemini visibility in opposition to opponents, open Model Efficiency and examine your Share of Voice with the platform filter set to “Gemini.”

Model Efficiency works from a model profile. Click on “Add model profile,” enter your area, and set your goal market and opponents. The variety of profiles you may create is dependent upon your plan.

Share of Voice reveals how typically Gemini mentions your model in contrast with the opponents in your profile. A falling share means opponents are gaining floor in Gemini’s solutions, even when your individual point out rely holds regular.

This is Asana’s Share of Voice in Gemini, with Trello, Jira, monday.com, and ClickUp as opponents:

Supply: Semrush Model Efficiency, asana.com profile, Worldwide (English), information as of Oct. 28, 2026.

Gemini mentions Trello greater than twice as typically as Asana, but Asana has the best sentiment within the group: Gemini describes it favorably 91% of the time. That factors to a visibility hole, not a notion drawback, so Asana’s precedence is exhibiting up in additional of the solutions Trello wins, not altering the way it describes itself.

For a cross-platform view, open “Narrative Drivers.” Its “Share of Voice by Platform” chart compares your share on Gemini with Google AI Mode, ChatGPT, and Perplexity, and you may swap it to mentions or common place. For Asana, the share sits at 8%-9% on each platform whereas Trello leads at 18%-19%, so the hole is not particular to Gemini.

Use Competitor Analysis for a topic-level view. It reveals which matters opponents are talked about for in Gemini and the place you are lacking. These gaps turn into your subsequent content material priorities.

Analyze sentiment and Narrative Drivers

To research the sentiment of how Gemini describes your model, examine the Notion and Narrative Drivers experiences in Model Efficiency with “Gemini” chosen.

Visibility alone is not sufficient. A model Gemini mentions typically however describes as “costly” or “onerous to arrange” has a special drawback than a model it not often mentions.

• General Sentiment on the Model Efficiency report reveals what share of Gemini’s descriptions of your model are favorable vs. impartial or unfavorable
• Key Enterprise Drivers reveals how typically Gemini ties every enterprise theme, resembling reliability or value effectivity, to your model in contrast with opponents
• Insights on the prime of the report suggests particular actions primarily based on the newest information and hyperlinks to the report that helps every one
• Notion breaks sentiment down in additional element
• Narrative Drivers reveals how your model is represented, together with which domains Gemini cites most frequently to your market

Search for repeated associations, resembling “simple to make use of,” “enterprise-focused,” or a particular product characteristic. Then, hint every one again to the prompts and sources driving it.

For Asana, Gemini’s sentiment is 91% favorable and 9% common (impartial). Key Enterprise Drivers reveals the place Gemini locations Asana in opposition to opponents: it leads Trello on strategy-to-execution alignment however trails it on automation and integration effectivity.

Our guide check confirmed comparable outcomes, with Gemini repeatedly describing Asana as a structured, cross-functional device.

Narrative Drivers’ “Prime Domains by Citations” chart reveals which internet sites Gemini depends on to your market. For Asana, the most-cited domains in Gemini are Gartner, Teamwork.com, and The Digital Undertaking Supervisor, adopted by Wrike and Slack. asana.com accounts for simply 2% of citations.

Teamwork.com and The Digital Undertaking Supervisor got here up in our guide checks too, which provides Asana a transparent outreach listing.

Deal with a unfavorable theme as a sourcing drawback first. Discover the pages Gemini attracts the declare from earlier than you alter your messaging.

Arrange a Gemini Immediate Monitoring marketing campaign

To trace particular prompts in Gemini over time, arrange a Immediate Monitoring marketing campaign and choose “Gemini” because the search engine.

Immediate Monitoring runs one AI platform per marketing campaign. A ChatGPT marketing campaign will not observe Gemini, so create a devoted Gemini marketing campaign even in case you already observe ChatGPT.

1. Open Immediate Monitoring from the AI Visibility Toolkit menu. It opens in Place Monitoring, filtered to AI Search campaigns.
2. Arrange a marketing campaign to your area, and underneath “Search engine,” choose “Gemini“
3. Select your location and add your model names, together with the variations and product names Gemini would possibly use to your model
4. Click on “Proceed To Prompts” and add the prompts out of your guide examine
5. Tag every immediate by group (branded, backside funnel, characteristic or use case, and academic) so you may evaluate outcomes by purchaser intent

The Place Monitoring mission listing reveals every marketing campaign as its personal row, labeled with its platform. That makes it simple to check a Gemini marketing campaign with a ChatGPT or AI Mode marketing campaign for a similar area aspect by aspect.

Immediate Monitoring updates every day. The Overview report reveals your AI Visibility, mentions, and common place. The Sources report lists each area and URL Gemini cites to your prompts, and the Tags report breaks outcomes down by the teams you arrange.

search engine optimisation and AI search advisor Invoice Widmer gave his tackle Gemini visibility monitoring:

“Most individuals fill their Gemini marketing campaign with branded prompts, and the numbers look nice, as a result of Gemini virtually at all times mentions you when somebody asks about you by identify. The prompts that matter are those the place the customer would not know you but, like ‘greatest mission administration device for advertising groups.’ Break up your prompts by intent so a acquire in branded solutions would not cover a spot within the solutions that win new prospects.”

Examine your Gemini and Google visibility

To match your Gemini and Google visibility, examine whether or not the pages that drive your Google site visitors are the identical pages Gemini cites.

Pull your prime pages by natural site visitors from the Prime Pages report in Natural Rankings. Then, evaluate them with the “Cited Pages” tab within the Gemini view of Visibility Overview.

For Asana, the overlap is skinny:

Sources: Semrush Natural Rankings (Prime Pages) and AI Visibility Toolkit (Cited Pages, Gemini), US database, October 2026.

Asana’s homepage drives essentially the most Google site visitors however is cited in only one Gemini immediate. The “what’s time blocking” information drives over 26,000 month-to-month visits from Google, but Gemini by no means cites it. In the meantime, a roundup with a fraction of that site visitors is amongst Gemini’s most-cited Asana pages.

Deal with a spot like this as a prognosis, not a rating drawback. Sturdy Google rankings with weak Gemini citations can level to format, model point out, or source-distribution gaps slightly than an on-page search engine optimisation difficulty.

Why your Gemini outcomes change

Your Gemini outcomes change as a result of Gemini generates every reply contemporary, so the identical immediate can identify completely different manufacturers, in a special order, with completely different sources from one run to the following.

Solutions shift with immediate wording, location, and account standing (signed in or signed out). Additionally they shift when Google updates Gemini, or when new critiques, roundups, and pages change the sources Gemini attracts on. And even with every little thing else the identical, two runs of 1 immediate not often produce similar solutions.

We ran 5 of our Asana prompts 4 occasions over three days and recorded the place Asana appeared among the many manufacturers Gemini named:

Supply: Gemini (signed out, US), Oct. 2-4, 2026. Runs 1 and a pair of had been about 10 minutes aside.

Asana’s place modified in 4 of the 5 prompts. For advertising groups, it went from absent twice to second place a day later.

The sources moved much more. No immediate saved the identical sources throughout all 4 runs. Even for the cross-functional immediate, the place Asana held first place each time, the Teamwork.com quotation behind that rating disappeared by the second day. The one fixed was The Digital Undertaking Supervisor, which Gemini cited in 14 of those 20 solutions.

So, deal with any single Gemini reply as an statement, not a measurement. To trace your visibility reliably:

• Monitor a set of prompts, not only one. Patterns throughout 20 or extra tracked prompts are much more secure than any single reply.
• Watch traits over weeks. Immediate Monitoring updates every day and Model Efficiency updates weekly, so evaluate week over week earlier than you react.
• Verify a change earlier than appearing on it. In case your model drops out of a solution, examine whether or not it stays out throughout a number of days earlier than you rework content material.

What to do together with your Gemini visibility information

To behave in your Gemini visibility information, match every discovering to a particular repair. Most fixes fall into considered one of three areas: your content material, the sources Gemini trusts, and the way your model is described throughout the online.

Asana’s information factors to 2 clear priorities: 

• Asana’s “greatest ai software program” roundups are its most-cited pages in Gemini, whereas its high-traffic guides are cited inconsistently, so extra comparison-style content material would possible earn extra citations
• The Digital Undertaking Supervisor got here up in each of our checks, greater than any model’s personal web site, which makes it a high-value goal for critiques and protection

The purpose is not to “rank #1 in Gemini.” Solutions change too typically for any single place to final. The purpose is model visibility: being persistently current, precisely represented, and well-sourced throughout the questions that matter to your enterprise.

To see the place you stand at this time, open the AI Visibility Toolkit, enter your area, and swap the platform filter to “Gemini.”