At first, AI advertising campaigns have been fairly apparent — robotic and stiff. Then, slowly however absolutely, manufacturers began getting it. Now I’m seeing AI-driven campaigns that really feel alive; they’re revolutionary, tailor-made, and generally so good, you’d swear they have been made by people.
Curious to see what I’m speaking about?
Stick round as a result of I’m diving into a few of the coolest AI campaigns and the instruments making them a actuality.
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Let’s check out the way to create an AI advertising marketing campaign, what the chances and limitations are, in addition to what instruments will provide you with the most effective outcomes.
Desk of Contents
Advantages of Creating an AI Advertising Marketing campaign
Why would you wish to create an AI advertising marketing campaign within the first place?
“It have to be cheaper and quicker” — a commonplace entrepreneurs’ reply.
Can AI ship that?
Let’s take into consideration how AI instruments are skilled: They use machine studying to research the top-performing campaigns throughout e mail, social media, and search outcomes.
They use huge knowledge to search out and replicate the highest advertising campaigns, borrowing from their format and syntax whereas providing you with an unique marketing campaign concept.
Whereas they will’t ever change human originality, they will help people do their finest work.
So, listed here are the three actual advantages of AI use in advertising.
1. Launch campaigns quick.
One of the best advertising campaigns take weeks, if not months, to develop. Or do they?
AI advertising campaigns assist groups transfer from idea to execution in a matter of hours, saving invaluable time and making it attainable to react shortly to modifications in your market.
Our 2025 AI for Entrepreneurs analysis revealed that 53% of entrepreneurs, together with managerial roles, saved from 1 to three hours per job every week.
That offers a chance for entrepreneurs to work on an common of 5 campaigns at a time. This pace could possibly be a game-changer.
2. Spark recent concepts.
AI instruments could not provide you with an ADDY-winning marketing campaign concept the primary time and even the fifth time.
Along with its prompter (that’s you), it may well function a artistic springboard to maneuver by way of mediocre concepts to search out an epic one. In actual fact, 46% of entrepreneurs use generative AI for concepts and inspiration.
3. Drive income.
In accordance with McKinsey & Firm, top-performing organizations utilizing AI are seeing greater income boosts, with some experiencing progress of over 10%.
In flip, our analysis discovered that entrepreneurs report constructive ROI from utilizing gen AI to create content material for audio/visible channels (30%) and search/web optimization content material (29%).
Although many components decide how efficient an AI advertising marketing campaign might be, there’s proof that strategic, constant deployment can enhance the underside line.
How AI Has Impacted Advertising Campaigns
I wouldn’t say AI impacted simply advertising campaigns; it has reshaped every little thing for entrepreneurs. Workflows, processes, and even hiring choices.
All of it exhibits up within the outcomes, too: advertising campaigns are performing higher throughout completely different mediums.
Right here’s the way it appears to be like in motion.
Smarter, Sooner Social Media That Will get Outcomes
Gone are the times of guessing what to put up or when. Right this moment’s AI instruments scan traits, write and schedule posts on the peak time of consumer exercise, decide the most effective hashtags in seconds, and even create the entire social media put up from scratch.
No marvel that 71% of social media entrepreneurs use AI instruments as a part of their technique. And that very same proportion says content material created with generative AI performs higher than content material made with out it.
What’s most fascinating to me is that buyers aren’t versus AI as many may assume.
A Sprout Social survey discovered that 38% of individuals would really be extra in a model that shares AI-generated posts (so long as the content material is absolutely good).
Hyper-Focused Promoting
AI isn’t only for content material — you need to use it to rewire advert campaigns, too. Suppose smarter concentrating on, dynamic bidding, and on-the-fly artistic tweaks.
A Bain & Firm examine discovered retailers utilizing AI-powered focused adverts noticed 10–25% larger ROAS.
That tracks with what I’ve seen in my friends’ outcomes. Once they let AI optimize Fb adverts, their cost-per-click dropped and conversions jumped. Plus, the attain elevated from 2k to 10k.
Fast Case Examine: Pedigree’s AI Marketing campaign: 50% of Canine Adopted in 2 Weeks
Pedigree teamed up with Colenso BBDO and Nexus Studios to launch Adoptable, an AI-powered marketing campaign that turned each Pedigree advert into a neighborhood adoption advert.
Utilizing generative AI, they created high-quality photographs of actual shelter canines and focused them to areas the place they’d be the most effective match (based mostly on components like household make-up and close by parks, all found because of AI).
The outcomes have been enormous: Inside two weeks, half the featured canines have been adopted, shelter website site visitors jumped 6x, and individuals who engaged with Adoptable have been 12% extra more likely to undertake.
The marketing campaign received the Cannes Lions Grand Prix and is now going world, ensuring each Pedigree advert options an actual canine who wants a house.
Stronger Content material, Optimized for Search
Our State of AI Advertising analysis reviews that 64% of entrepreneurs use AI to create content material, and it helps them with:
- Content material high quality assurance (like spellcheck) — 54%
- Writing copy for advertising content material — 51%
- Creating photographs — 49%
- Summarizing textual content into key factors — 40%
- Repurposing advertising content material — 39%
Does it work? Properly, the outcomes converse for themselves. As an example, The Hyperlinks Man, an web optimization company, adopted Surfer’s AI-assisted editor for shopper weblog posts.
Inside 6 months, their very own website’s Google clicks doubled (105% enhance) and impressions surged by 356% year-over-year.
Information-Pushed Personalization and Insights
AI is altering how we perceive prospects, too. It churns by way of mountains of knowledge to identify traits and segments people may miss.
As an example, a current survey discovered 24% of companies are already utilizing AI for viewers segmentation, that means they will robotically cluster prospects into micro-groups (e.g., “style lovers who solely purchase on sale” versus “techies who binge on emails”).
And since 73% of individuals need personalised experiences, it simply is sensible to present them customized chatbots, product solutions, and content material they really care about.
With that, let me encourage you with real-world examples of AI advertising campaigns from completely different companies. One was created and launched by me.
16 AI Advertising Marketing campaign Examples
Slightly than feeding ChatGPT prompts like “Give me 10 headline concepts about…,” put in your strategist hat for a minute. What do you must know to provide a fantastic advertising marketing campaign?
- Who the viewers is
- What your key messages or differentiators are
- What you need the viewers to do
- Your tone or writing type
When you feed this high-level data to the software, it’s prepared to begin producing concepts and received’t waste your time on marketing campaign pitches that miss the mark. Then, you tweak the immediate to get a exact output.
At this level, you may ask synthetic intelligence to brainstorm:
1. AI Marketing campaign Ideation
Earlier than you begin creating particular person belongings, use AI to pitch the general idea and hook to your marketing campaign.
This is how different manufacturers are placing that into motion:
Klarna – From 6 Weeks to 7 Days with Generative AI
In 2024, Klarna, a Swedish fintech firm, used generative AI to assist create about 30 advertising campaigns for large retail occasions like Black Friday and Mom’s Day.
The AI initially helped give you concepts, then write the content material, and create photographs. Due to it, Klarna shortly launched personalised campaigns in 45 nations.
They reduce down the time to create a marketing campaign from six weeks to only seven days, permitting them to do extra campaigns, quicker, and with extra selection.
Night time Shift – Brewing Creativity with AI
Night time Shift, a Boston-based brewery, has launched a artistic AI beer sequence referred to as AI-P-A. They used ChatGPT to craft the recipe and Midjourney to design the labels.
In partnership with MassRobotics, they’ve launched a bunch of beers with some critically cool names.
As an example, test this one out:
This version brings main West Coast vibes — crisp, piney, and bursting with juicy grapefruit taste.
Utilizing AI to assist with content material ideation made the entire product improvement course of quicker and cheaper, and the tip consequence caught everybody’s consideration.
2. AI Social Media Campaigns
Let AI deal with your complete social media advertising marketing campaign. It might probably put together every little thing from the place and picture creation to put up description and concentrating on parameters, and even your marketing campaign price range.
Otherverse – Totally AI-Pushed Instagram
This spring, I used to be concerned in organizing a techno occasion launch @otherverse.occasions beneath a decent price range. So, I turned to testing a bunch of AI instruments to generate related creatives.
My efforts paid off and introduced a standout instance of a completely AI-generated social media marketing campaign created in beneath a number of days.
Each put up right here is conceptualized, scripted, and visually generated utilizing AI instruments alone: Sora for video and written content material, and Reve for producing advert creatives and printed posters. Sora, in flip, may remake uploaded artists’ headshots, giving them the Matrix type.
As soon as I nailed the appropriate immediate, AI generated 10+ creatives beneath half-hour. That pace is one thing a human can’t compete with. Right here’s how they turned out:
Lu do Magalu – AI Influencer with 7 Million Followers
One other superb instance on this class is Lu do Magalu, an AI influencer created by Brazilian retailer Journal Luiza.
She began in 2003 as a digital assistant and advanced right into a 3D persona with over 7.3 million followers. Lu promotes merchandise, companions with huge manufacturers, and even speaks out on social points.
She’s at all times lively, by no means off-brand, and powered by knowledge. Lu blends AI, automation, and CGI to create such good content material that it’s virtually unsettling — in the easiest way.
3. AI Promoting on Google Search
Envision a Google search marketing campaign by researching key phrases and asking AI to pitch you a PPC marketing campaign full with copy and concentrating on demographics.
This is the way it works in observe:
Sephora UK – AI Optimization Drives 42% Enhance in Conversions
Sephora UK acknowledged that its extremely segmented Google Adverts account construction was limiting the effectiveness of AI-driven instruments like Good Bidding and broad match key phrases.
The corporate consolidated its campaigns, lowering the overall quantity by 85%, to permit Google’s AI to optimize efficiency extra successfully.
Outcomes:
- 42% enhance in conversion charge
- 6% larger common order worth
- 13% enhance in return on advert spend (ROAS)
Robust Automotive – AI Boosts CTR by 40% and Engagements by 175%
An identical success story comes from Robust Automotive, which got down to enhance advert efficiency for 15 mid- to large-sized automobile dealerships.
They used AI to research consumer habits and establish high-intent buyers, then constructed personalized Google Adverts campaigns to focus on these audiences extra exactly.
Outcomes:
- Over 40% enhance in CTR
- Greater than a 20% enhance in search impression share
- 175% elevate in engagements
- Over 15% enhance in conversion charge
4. AI Electronic mail Campaigns
Construct out an e mail sequence or e mail marketing campaign by feeding your AI software your call-to-action, demographics, and key messages.
I extremely suggest replicating the technique that Emmy Jonassen and Kipp Bodnar at HubSpot used final 12 months.
HubSpot AI Technique Boosts Electronic mail Conversions by 82%
As a substitute of sending segmented emails to broad teams, this HubSpot duo used AI to personalize content material based mostly on every consumer’s particular targets and intent.
The AI analyzed web site knowledge, firm measurement, and previous downloads to grasp consumer intent. After which matched customers with probably the most related content material in HubSpot’s library.
Outcomes:
- 82% enhance in conversion charges
- 30% extra opens
- 50% extra clicks
What made the distinction wasn’t simply higher copy — it was AI predicting what every lead actually wanted and delivering it at simply the appropriate time.
Let’s undergo one other success story.
Westfield Inventive – 15.8% Click on Fee with AI
Westfield Inventive, a licensed Mailchimp Professional associate, used Mailchimp’s AI instruments to craft weekly newsletters with curated content material.
With good personalization and optimized ship instances, they reached a 15.8% click on charge – nicely above business norms.
The AI automated content material solutions, fine-tuned messaging to match subscriber pursuits, and led to stronger engagement and higher viewers retention.
5. AI Weblog Campaigns
Entice potential leads and save time with starter weblog content material to your web site. And that’s precisely what Luca CH, proprietor of HSU Advertising, did. Right here’s the story:
$10K/Month in 3 Months with 100% AI Content material
Luca used Arvow to develop a private web site, seeing spectacular leads to simply 3 months – from $0 to $10,000/month in recurring income (with 100% AI content material!).
By specializing in high-converting, buyer-intent key phrases, Luca noticed an enormous spike in natural site visitors and key phrase rankings.
Arvow’s automation helped pace up three issues: content material creation, key phrase analysis, and publishing.
WalkMe – 3x Extra Content material with Jasper AI
WalkMe is one other firm that wanted to scale content material manufacturing throughout a number of platforms, beginning with blogs. They adopted Jasper to:
- Begin weblog posts and articles shortly from only a sentence.
- Repurpose content material simply for various platforms.
- Write immediately in Google Docs with out switching instruments.
- Keep a constant tone throughout writers and channels.
Outcomes:
- 3,000+ hours saved in content material creation.
- 3x extra content material produced.
- 2.5x enhance in reply charges on outbound messages.
6. AI commercials and video advertising
Whereas AI video manufacturing remains to be in its early levels, you may completely request advertising marketing campaign ideas and video scripts for absolutely anything.
And the next instance proves simply how insanely good AI video can look:
Toys “R” Us – AI-Generated Model Movie Premieres at Cannes
In 2024, Toys “R” Us used OpenAI’s new software, Sora, to create a one-minute model movie. As a substitute of taking months to shoot, they made it in only a few weeks.
The video tells the story of founder Charles Lazarus dreaming up the toy retailer. Virtually every little thing was made by AI, with only a few human touches like music + enhancing.
The movie premiered at Cannes, then took off on-line. Shared on their website, throughout social media, and picked up by followers, creators, and even different manufacturers.
However it’s not solely the business giants benefiting from AI video. Preserve studying for a narrative that proves it’s for everybody:
Headway – 40% ROI Enhance with AI-Powered Video Adverts
Ukrainian edtech startup Headway additionally noticed a huge impact from utilizing AI for video adverts. CEO Anton Pavlovsky shifted gears, gave Midjourney and HeyGen a shot, and it paid off.
Video advert ROI jumped 40%, with 3.3 billion impressions in early 2024.
AI reduce prices, saved time, and powered all their UGC type adverts, driving extra signups. On high of that, AI instruments helped localize content material and create dynamic advert experiences (e.g., like animating historic figures), which made their campaigns far more participating.
A video instance:
7. AI Touchdown Pages
Lastly, be certain that your marketing campaign can convert by constructing out a touchdown web page with messaging that matches your advert content material. Preserve your idea constant from finish to finish to have interaction readers.
Listed below are some case research to encourage you:
Swoveralls – 100% Conversion Fee Enhance with AI Touchdown Pages
After iOS 14 restricted advert monitoring, Swoveralls struggled to achieve their viewers.
As a substitute of counting on generic product pages, they used Replo to shortly create focused, high-converting touchdown pages for seasonal campaigns.
Outcomes:
- 100% enhance in conversion charges in comparison with their principal website
- One touchdown web page drove 40% of complete gross sales in September 2024
Replo’s no-code builder, AI-powered templates, and quick deployment helped Swoveralls align advert messaging with touchdown web page content material and switch extra clicks into prospects.
Essence Mediacom – 25% ROI Enhance with AI-Customized Touchdown Pages
Essence Mediacom used SEATEXT AI to personalize touchdown pages for every Google Adverts key phrase, creating distinctive, keyword-specific content material.
Due to it, every web page matched the search intent, leading to a 25% enchancment in Google Adverts ROI and saving important time by automating the creation of touchdown pages.
Beginning to see the chances? Now, let’s get right down to the most effective instruments for constructing your AI advertising marketing campaign.
5 AI Instruments [Reviewed] To Add To Your Entrepreneurs’ Arsenal
The flood of AI instruments coming into the market is greater than just a little mind-boggling.
That will help you focus your time, I in contrast a number of of the highest instruments in a head-to-head check to see which creates the most effective advertising marketing campaign. It’s like having your individual bevy of advert companies pitching you campaigns.
Let’s see how each carried out in our fictional campaigns.
Marketing campaign Assistant by HubSpot
One barrier to implementing AI successfully is that the instruments are so huge that they are often obscure and use. This marketing campaign assistant is designed completely for creating advertising campaigns and is nearly foolproof.
The marketing campaign assistant asks you particular questions on your viewers, your messages, your writing type, and your CTA, so that you don’t miss something essential.
Inform the marketing campaign assistant which marketing campaign asset you need it to create. Then, you’re able to go.
To place Marketing campaign Assistant to the check, we fed it a fictional use case for an ecommerce model that sells sustainable luggage and baggage.
AI Electronic mail Marketing campaign with Marketing campaign Assistant
First, I chosen a advertising e mail and put in my prompts for the marketing campaign. I described my enterprise and three key messages that I would like my viewers to know.
Then, I gave a desired motion and as much as three descriptors to create a writing type. I requested for a witty and assured tone.
Right here’s the e-mail that the marketing campaign assistant despatched again. It shares a catchy topic line and pre-header, three paragraphs that hit my three details, and an “Order Your Bag” button on the backside.
Plus, HubSpot lets you customise any e mail module, which streamlines the entire course of. Subsequent, you may schedule it, use completely different automation workflows, and extra.
The e-mail wants just a little tweaking to make the writing tighter and extra personalised, however it’s an excellent begin.
AI Google Search Advert Marketing campaign with Marketing campaign Assistant
To proceed the check, I requested the marketing campaign assistant to transform this marketing campaign right into a Google Search advert marketing campaign. I didn’t should enter the knowledge once more — HubSpot’s marketing campaign assistant merely transformed it over for me.
The consequence? Quick and candy Google advert content material in preview mode as it could seem on Google. If I wish to use it, I can merely copy/paste it over to Google Adverts.
AI Social Media Marketing campaign with Marketing campaign Assistant
Lastly, I requested the marketing campaign assistant to create a social media marketing campaign for Fb.
The software may create campaigns for LinkedIn and Instagram (launching quickly).
The platform recommended three adverts with a headline and physique copy for me to evaluation and positioned them in a preview pane.
Whereas the photographs are simply placeholders, it’s helpful to check the way it may look.
After getting a marketing campaign draft you’re pleased with or able to edit outdoors the platform, you may copy/paste it in a single click on or publish it should you’re a HubSpot consumer.
Honorable point out: Breeze — Content material Assistant by HubSpot
Whereas we at all times suggest technique first, there’s additionally a profit to ideating in the identical area the place you produce your content material. This helps you see your marketing campaign in structure and tweak the designs in actual time.
That’s the place HubSpot’s different AI software can turn out to be useful. Content material assistant is a generative AI constructed into HubSpot’s structure and publishing software.
When you use HubSpot for e mail advertising or touchdown web page creation, you may strategize, create, and publish all in the identical window.
ChatGPT by OpenAI
ChatGPT is probably going probably the most well-known AI software, with 400 million customers weekly.
I examined it to see the way it handles advertising marketing campaign requests, giving it the identical ecommerce marketing campaign immediate.
Since ChatGPT doesn’t have a plug-and-play immediate characteristic like Marketing campaign Assistant, I fed it the knowledge in pure language prompts (see the instance under). This check used ChatGPT model 4o, paid account. Right here’s the advertising marketing campaign it created.
AI Electronic mail Marketing campaign with ChatGPT
The primary iteration of the e-mail marketing campaign had some good strains and endearing emojis however needed to be polished by a human editor anyway.
AI Google Search Advert Marketing campaign with ChatGPT
To make my marketing campaign cross-channel, I prompted ChatGPT to repurpose my marketing campaign for Google search.
The software brainstormed three headline choices for me and two adverts. The headlines are too quick and don’t have anything catchy about them.
The output additionally contains recommended key phrases. Total, Content material Assistant by HubSpot generated significantly better outcomes with no prompting.
Past the advert copy, ChatGPT may suggest parameters to make your PPC marketing campaign successful. It recommends advert extensions, a bidding technique, and finest practices. When you immediate it to take action, after all.
AI Social Media Marketing campaign with ChatGPT
Lastly, I requested ChatGPT to transform this marketing campaign right into a companion advert marketing campaign on Fb.
ChatGPT produced social media copy that was much like its e mail marketing campaign draft — dry.
Nonetheless, it additionally really useful viewers concentrating on concepts for my put up.
The decision: ChatGPT gave me three advert alternate options and a few fundamental marketing campaign particulars about my viewers and marketing campaign goal. You would observe up with some further prompts to get further concentrating on suggestions, however who is aware of how a lot time it’s a must to spend to get the specified consequence.
LLaMA 2 by Meta
LLaMA 2 is Meta’s giant language mannequin (LLM), which is free and open to the general public.
In contrast to ChatGPT or Google Bard, LLaMA 2 is open-source, permitting customers to flag and repair potential points. To talk with LLaMA 2 on a browser, I used Chat Enviornment.
AI Electronic mail Marketing campaign with LLaMA 2
First, I fed LLaMA 2 the very same immediate as Marketing campaign Assistant and ChatGPT, asking for an e mail marketing campaign. The e-mail may use a shave for size, however it positively delivered a witty tone.
Furthermore, it generated 5 e mail examples tied to a selected event and integrated storytelling in one in every of them. Beautiful examples with a have to be polished barely.
AI Google Search Advert Marketing campaign with LLaMA 2
Subsequent, I served LLaMA 2 the problem of changing this right into a PPC marketing campaign with the straightforward follow-up immediate, “Can you change this right into a Google Search advert marketing campaign?”
First, LLaMA 2 organized my marketing campaign into 4 completely different advert teams based mostly on product kind. Every advert inside the advert teams targeted on a special angle or viewers, setting it up nicely for A/B testing.
The software shocked me with the supplied Bidding Technique, Price range Allocation, and Adverse Key phrases. Protected to say Meta’s AI exceeds my expectations.
Whereas I can’t preview how it could look in marketing campaign assistant, it did save me time by pulling the highest key phrases I can use for the marketing campaign.
AI Social Media Advert Marketing campaign with LLaMA 2
Lastly, I requested LLaMA 2 to create a Fb Advert marketing campaign for me based mostly on the marketing campaign parameters already entered. Since LLaMA 2 was created by Fb’s proprietor Meta, it’s no shock that the outcomes have been very thorough.
LLaMA 2 gave me a target market with recommended demographics and pursuits to focus on. The advert artistic included an concept picture, headline, textual content, 4 hashtags, and a CTA. It additionally suggests a price range of $200 to $600 and a 30-day length.
The mannequin additionally gave me some tricks to enhance gross sales by way of Fb adverts, resembling working retargeting adverts and making a lookalike viewers. Plus, it went additional with anticipated outcomes and supplemented low-budget techniques to drive extra gross sales out of social media advertising.
The decision: Meta’s AI is strong and is a superb means for entrepreneurs. Nonetheless, it’s a must to spend extra time analyzing its outcomes to cherry-pick the most effective ones.
Need to be taught extra? Learn the State of AI in Advertising report or go to our sources and finest practices for AI advertising campaigns.
Which AI software pitches the most effective advertising marketing campaign?
these AI instruments aspect by aspect, you may see that every one has its personal strengths in advertising marketing campaign creation.
I preferred HubSpot’s Marketing campaign Assistant as a result of it was really easy to make use of. Its plug-and-play capabilities make it straightforward for any marketer to check out. It additionally offers design previews to assist customers visualize their campaigns and integration, which saves present HubSpot customers time.
ChatGPT is the least likable software for this goal because it requires infinite customization requests to tweak your campaigns.
With Meta’s affect, LLaMA 2 offers probably the most detailed technique suggestions for paid advert campaigns. It additionally managed to tug off some wordplay that’s spectacular for a machine: “Buckle up (or ought to we are saying buckle in?)”.
Simply keep in mind, AI advertising campaigns are a complement to human creativity. All three of those instruments recommended very related campaigns: photographs of luggage and their wearers with scenic backdrops behind them
So … is AI the brand new MVP of selling?
The extent AI has reached in 2025 is spectacular, and once I take into consideration how far more superior it’s going to get, I’m undecided if I’m excited or just a little freaked out.
Both method, nowadays you may plug AI into each a part of a advertising marketing campaign, from brainstorming all the best way to execution.
One of the best half? It’s extremely straightforward to get the hold of.
I’m a content material author and a enterprise developer myself, however I’ve examined out a bunch of different AI instruments that don’t have anything to do with writing, like video creation. I wanted roughly 10 minutes to determine the way it works. That intuitiveness and ease are the most important variations in comparison with the “non-AI” instruments I used earlier than.
P.S. I hope all of the examples and campaigns I shared sparked just a little inspiration to present these instruments a shot.
Editor’s observe: This put up was initially printed in November 2023 and has been up to date for comprehensiveness.
