add HTML embed codes to your web site [quick tip]

As a digital advertising marketing consultant, I spend quite a lot of time selling web site content material on social media. However what about selling your social presence through your web site? Embedding allows you to do precisely that. I’ll typically use this tactic for video content material as a strategy to repurpose it and enhance its attain.

So what’s the method for embedding exterior content material in your web site? It differs barely between platforms relying on the place you’re pulling the content material from, however the fundamental steps are principally the identical.

Let’s check out the way to add HTML embed codes to your web site and the precise steps for various platforms.

Desk of Contents

What does embed imply?

The time period “embed” means to put externally hosted content material onto your web site or internet web page. You do that by inserting a block of code – referred to as an embed code – right into a HTML block in your web site. When you save the web page and examine the stay model, the media you embedded then renders on the revealed web page.

Embedded content material is referenced with HTML, one of the crucial fundamental languages used on the net to design and lay out internet pages.

You typically see this code while you’re within the “again finish” of a weblog put up, for instance. That’s the place you’ll add your embed code. Most web site editors, from WordPress themes to drag-and-drop builders, could have HTML blocks accessible that you would be able to place on a weblog put up or web site web page to stick the HTML code.

What’s an embed code?

An embed code is a block of HTML code that’s positioned in one other web page and renders a visible component — a video, social media put up, kind, or web page — from one other web site or supply. You may embed YouTube movies, X posts, GIFs, and different multimedia objects on one other web site.

I steadily use embed codes to embed posts from X or LinkedIn as a fast and simple method so as to add thought management dimensions to weblog content material, for instance.

Most social and multimedia web sites have an choice to generate an embed code proper from every particular person put up. Right here’s an instance of an embed code for a HubSpot YouTube video:

https://www.youtube.com/watch?v=eGUEAvNpz48”

And right here’s the embedded outcome.

Wish to do the identical factor in your weblog posts and pages? Subsequent, I’ll go over the way to generate an embed code from the most well-liked social websites. I’ve discovered that, as soon as you understand how to do that on one platform, the steps are very simple to copy anyplace embedding is accessible with small variations.

Add HTML Embed Code to Your Web site

Go to the social put up, video, or webpage you’d wish to embed.
Generate the embed code utilizing the put up’s choices.
If relevant, customise the embed put up, equivalent to the peak and width of the component.
Spotlight the embed code, then copy it to your clipboard.
In your content material administration system, open up your HTML viewer.
Paste the HTML snippet you simply copied into your HTML viewer window. Then click on ‘OK’ or ‘Save.’
Completed! You might have now embedded content material onto your web site or weblog.

Let’s dive into every step in additional element.

Step 1: Generate the embed code.

Earlier than I embed exterior content material, I first must generate an embed code for the put up or web page I wish to embed on a web site.

Professional tip: Numerous web site builders and CMS’s will let you merely paste the hyperlink to the put up and mechanically embed it with out having to go get the embed code. However this varies from one platform to a different.

Right here’s how I generate the embed code on a lot of the main social and content material networks.

Embed a Fb Publish

Right here’s how I embed a Fb put up:

First, I open Fb on a desktop browser.
I discover the put up that I wish to embed.
After clicking the three dots within the high proper nook of the put up, a drop-down menu seems.
From the dropdown menu, I click on Embed.

A pop-up seems, and I’ve the choice to incorporate the total put up and entry superior settings. The superior settings are primarily for folks with extra superior know-how who wish to modify the width of the put up. For inexperienced persons, I like to recommend leaving that alone and easily clicking Copy Code .

Now, I’ve bought the embed code copied to my clipboard and able to be pasted within the again finish of a web site.

Embed an Instagram Publish

If I wish to embed an Instagram put up, it’s a reasonably comparable course of. Simply keep in mind that embedding Instagram posts is simply doable from the desktop model. Right here’s how I do it:

First, I discover the put up I wish to embed and click on to open it up totally within the browser.
Then I click on the three dots within the high proper nook of the put up and out comes a pop-out dropdown menu.

I choose the Embed possibility from the checklist.
The embed code comes up with a button to repeat it to my clipboard.
Generally, I wish to embrace the caption. However quite a lot of instances, I’ll uncheck the field Embrace caption, particularly for embedding movies.

As soon as I’ve hit the Copy embed code button, I’m prepared to move again to the web site to embed the put up.

Embed a YouTube Video

If I’ve spent quite a lot of time placing collectively video content material for a YouTube channel, I wish to ensure that it will get seen as a lot as doable. So, embedding YouTube movies is without doubt one of the most frequent methods I take advantage of the embed performance. It makes my video content material accessible to web site customers to increase its attain.

The opposite motive it’s good to embed movies? It saves a ton of bandwidth for a web site. Movies are usually very giant information. Importing them on to a web site can drastically decelerate web page load instances. So, if you need movies in your web site, I like to recommend utilizing a platform like YouTube or Vimeo to take action.

Again to how I embed YouTube movies:

I click on into the video I wish to embed, and choose Share from the row of choices beneath the video participant.

Embed is the primary possibility on the checklist after clicking the Share button.

After clicking Embed, the video pops again up with the embed code to the right-hand facet.
I merely click on Copy within the backside proper nook.

I now have the embed code in my clipboard and able to paste within the web site editor.

Embed an X Publish

There’s quite a lot of helpful thought management on X, and I wish to embed tweets all through editorial or weblog content material to spice up authority and social proof. It’s additionally a great way to cite specialists while not having to contact them instantly or get one thing customized on your put up.

Right here’s how I can embed X posts:

First, I open the put up I wish to embed.
Up within the browser bar, I copy the hyperlink to the put up (extra on this in a second).
Like different platforms, I click on the three dots on the high proper nook of the put up.
This opens up a listing of choices, together with Embed put up.

Right here’s the place the method on X will get just a little extra advanced than it most likely must be. After I click on embed, the web site opens up https://publish.twitter.com/ in a brand new tab with the query “What would you wish to embed?”

That is the place I paste the hyperlink to the X put up that I copied earlier from my browser bar.
I hit enter, and two choices seem below “Listed here are your show choices.”

I click on Embedded Publish from the 2 choices, however you’ll be able to click on Embedded Video for video content material.
A pop-up seems beneath with the embed code and an choice to Copy Code, so I click on that possibility.

Like Fb, X additionally gives the chance to “set customization choices.”
As soon as I’ve clicked Copy Code I can return to my web site editor and embed the put up.

Embed a Pinterest Publish

I notably like Pinterest posts for trend, DIY, decor, cookery and recipe websites, and passion websites. In case your web site is inside a distinct segment that lends itself properly to Pinterest’s format and viewers, embedding your Pinterest posts is a good way to develop your following on the social platform.

Right here’s the method I comply with for embedding a Pinterest put up:

I open up the Pin I wish to embed on the positioning.
I click on the three dots on the highest left, proper on the finish of the checklist of choices.
Subsequent I click on Get Pin embed code.

One of many issues I like about Pinterest embed codes are the dimensions choices. It means you get the precise sizing and determination. If I’m embedding the pin in a small space like sidebar content material, I’d select small. But when I need a full-width picture for a weblog put up, I might select giant.

As soon as I customise the dimensions, I spotlight the code and click on Command + C or CTRL + C, relying on the machine I’m utilizing.
Now my Pin is able to get embedded.

Embed a SlideShare Presentation

SlideShare shows are just a little dated lately – it’s an extended whereas since I’ve embedded one on a web site. However, you by no means know. So it’s helpful to understand how, simply in case.

Right here’s I seize the embed code for a SlideShare presentation.

I open the SlideShare presentation I wish to embed.
Underneath the presentation, I click on the three dots after which choose the Share possibility.

This prompts a Share this SlideShare field to seem over the presentation slides.
I am going to the Embed part beneath the social share buttons.

At first, the sector seems clean. However once I click on into it, I can see the embed code.
The benefit of SlideShare is that I can choose the dimensions of the presentation on the left, and select which slide the embed begins on to the precise.
As soon as I’m proud of these settings, I spotlight the embed code and click on Command + C or CTRL + C, relying on my machine.
Now, I can return to my web site editor and embed the presentation instantly on a web site web page or weblog put up.

Embed an Exterior Webpage

On a uncommon event, I’d have to embed an exterior webpage. Like all embed codes, that is finished utilizing an iframe HTML tag.

Right here’s an instance of what iframe HTML code seems like:

I can use these similar tags to embed an exterior webpage. Right here’s how I do it:

I take this complete line of code and paste it someplace like a Notepad app:
Then I am going to the webpage I wish to embed and I seize the URL from the browser bar.
Be aware: I’ll want all the URL, together with the “https” piece.
Within the area in my iframe code the place it says “url,” I paste the total webpage URL over that textual content so it seems like this:
I also can modify the pixel top and width of the body utilizing the “width=” and “top=” sections, which might seem like this:
Lastly, I copy all the line of code to embed it on the web site.

Step 2: Entry your content material administration system and paste the embed code in your HTML viewer.

I work with quite a lot of totally different CMSs they usually all work barely otherwise. However the means of utilizing the HTML block is pretty comparable throughout the board. Right here, I’ll go over how you are able to do it in Content material Hub and WordPress.

Inserting Embed Code onto a Content material Hub Web site

In Content material Hub, though I might use the HTML editor if I wished to, I truly don’t have to as a way to add embed content material. Right here’s the way it works:

I open up my HubSpot dashboard and go to Content material > Weblog. If I used to be embedding content material on a web site or touchdown web page, I might go to Content material > Web site Pages or Content material > Touchdown Pages, respectively.

Subsequent, I discover the weblog put up or webpage the place I wish to embed the content material, hover over it within the checklist, and click on on the web page or put up identify highlighted in blue.

Within the high editor bar above the put up, I click on Insert and choose Embed from the dropdown menu.

A pop-up seems the place I can both paste the embed code or enter a URL for HubSpot to embed content material for me mechanically.

Then all I have to do is paste within the code and hit Insert.
If I wished so as to add the embed instantly within the supply code, I might click on Superior from the editor bar.

I can click on Supply code, and the HTML of the web page seems in a pop-up.

Then I can paste the embed code the place it must go on the web page and hit Save adjustments.

Inserting Embed Code in a WordPress Web site

There isn’t essentially a single strategy to insert embed code on a WordPress web site as a result of it may well rely on the template you’re utilizing. But when I’m utilizing the usual basic editor, right here’s how I do it.

First, I head to the admin space within the again finish and go to both Pages or Posts.
Then I click on the title of the put up or hover over it and click on the Edit possibility that seems beneath the title to open up the put up editor.
Subsequent, I click on on the Textual content tab on the higher right-hand nook of the textual content editor.

Lastly, I paste the embed code the place I would like the embedded content material to seem within the put up.

Step 3: Completed! You might have efficiently embedded content material in your web site or weblog.

Now all I have to do is save the web page, or hit Replace if I’m on a WordPress weblog, and refresh the stay URL to see the embedded content material on the entrance finish.

Add embedded content material to extend person engagement.

There’s quite a lot of good content material on the market even when it hasn’t been created by me or the model I’m working with, and I discover utilizing the embed possibility is a good way so as to add depth and curiosity to my webpages. It helps to extend visible enchantment and engagement, particularly in the event you’re embedding movies.

Plus, it’s really easy to do. When you’ve embedded content material a few instances it rapidly turns into second nature. So experiment with embedding from totally different social media platforms in your web page or blogs and watch your person engagement develop.

Editor’s observe: This put up was initially revealed in September 2013 and has been up to date for comprehensiveness.