AT&T’s limitless telephone lineup simply received a significant shake-up. The service changed its current plans with 2.0 variations that typically pack in additional options for much less cash, a noticeable enchancment when you issue within the latest value hike on the outdated, now-retired plans. However the 150-year-old firm did not cease there: it additionally rolled out a splashy new flagship tier aimed squarely at clients keen to pay a premium.
For those who’re an AT&T buyer immediately bombarded by notifications about upgrading, otherwise you’re seeking to swap from one other service, this is a breakdown of the brand new choices.
These plans exchange the AT&T Worth Plus VL, Limitless Additional EL and Limitless Premium PL plans. The service additionally eliminated its Limitless Starter SL plan, which served because the entry-level plan (you needed to know the place to look to search out the restricted, however cheaper, Worth Plus VL plan).
Remember that AT&T plans let every individual on an account have their very own plan. So that you would possibly arrange a bundle the place one individual has the Premium 2.0 plan for unthrottled 5G speeds and one other, reminiscent of a baby, is about up with the Worth 2.0 plan to save cash.
Additionally, should you’re on a present AT&T plan, you will not be mechanically moved to one of many new plans. For those who do wish to make the leap, you will incur a line activation price of as much as $50. And needless to say the pricing beneath is the AutoPay quantity; carriers present a reduction (normally $10) should you join computerized funds.
One good change is that the brand new plans are priced with spherical numbers. For instance, the Worth Plus VL plan was priced at $50.99 for one line, and the Worth 2.0 plan is $50 (in comparisons beneath, I’ve rounded up the outdated costs to full-dollar quantities). Taxes and charges get added on prime of that, so you will by no means see a round-number invoice, however I would wish to assume it is a quiet acknowledgment that pricing issues one penny beneath a bigger quantity is insulting to clients.
Let’s dig into the main points.
Select from AT&T’s cell plans.
Worth 2.0, the funds plan
The Worth 2.0 plan replaces each the Worth Plus VL plan and the retired Limitless Starter SL plan and prices $50 a month for a single line or $120 a month when you will have 4 traces on the account. That is $1 per line cheaper than Worth Plus VL.
For that, you get 5GB of high-speed 5G information, after which limitless information that may very well be slowed relying on community congestion. Calling and texting are limitless.
You may also use as much as 3GB of high-speed hotspot information to share the mobile reference to different units, slowed to 128Kbps after hitting the restrict. The Worth Plus VL plan didn’t supply hotspot information.
It additionally contains limitless discuss, textual content and information between the US, Mexico and Canada.
Additional 2.0, extra quick information for not rather more cash
The Additional 2.0 plan prices $70 a month for a single line or $160 a month for 4 traces, which is $6 cheaper for one line and $4 cheaper for 4 traces in contrast with the outdated Limitless Additional EL plan.
The Additional 2.0 plan contains 100GB of high-speed information, which could be briefly decreased if the community is congested. That is a lift over the 75GB provided on the Limitless Additional XL plan.
For hotspot information, the brand new plan contains 50GB of high-speed information, which is 20GB greater than its predecessor. After 50GB, it drops to 128Kbps velocity for the remainder of the month.
As with the Worth 2.0 plan, worldwide choices embody limitless discuss, textual content and information between the US, Mexico and Canada.
Premium 2.0, for sooner every part
Changing the Limitless Premium PL plan is the Premium 2.0, which prices $90 a month for a single line and $220 a month for 4 traces. These costs are literally increased than the Limitless Premium PL plan, which got here in at $86 for a single line and $204 for 4 traces. With the legacy charge improve, these quantities develop into $96 for a single line and $224 for 4 traces.
For that bump in value, you are getting limitless 5G discuss, textual content and high-speed information with no throttling, plus 4K streaming decision (although media streams at normal definition till you allow the upper possibility).
Hotspot information has a 100GB cap earlier than dropping to 128Kbps velocity, which is 40GB greater than the Limitless Premium PL plan.
As for worldwide calling and information, limitless discuss, textual content and high-speed information can be found in 20 Latin American international locations.
AT&T additionally has plans for cellular-enabled tablets ($21 a month) and wearables like smartwatches ($11 a month). For those who subscribe to the Premium 2.0 plan, that pricing is decreased by 50%.
Elite 2.0, for much more efficiency
AT&T should have figured some clients — possible frequent vacationers — need much more than what Premium 2.0 provided. The Elite 2.0 plan prices $110 a month for a single line and $300 a month for 4 traces.
That features limitless 5G discuss, textual content and high-speed information with no throttling and streaming decision in 4K, identical to Premium 2.0.
Hotspot information jumps to 250GB earlier than slowing to 128Kbps velocity, providing you with a cushty cushion to share your reference to a laptop computer or different close by units.
Limitless worldwide calling and texting lengthen to 210 international locations, with 20GB of information to work with earlier than speeds drop to 512Kbps.
The Elite 2.0 additionally contains information entry for one cellular-enabled smartwatch and one pill.
On prime of that, Elite 2.0 contains AT&T Turbo, the corporate’s non-obligatory add-on that prioritizes high-speed information when streaming, enjoying video games and making video calls. Usually, AT&T Turbo prices $7 a month (and is completely different from AT&T Turbo Reside, a separate function.)
A number of ideas on the brand new AT&T plans
What AT&T’s plans lack, at the least in comparison with the opposite carriers, is any streaming perks or bundled companies. The 4K streaming possibility of the Premium 2.0 and Elite 2.0 plans opens a wider information pipeline for companies reminiscent of Netflix that assist 4K playback, however you are still paying individually for these leisure subscriptions.
In distinction, T-Cellular bundles Netflix and Hulu (each with advertisements) and provides Apple TV for an additional price on its Expertise Past and Higher Worth plans. Verizon takes a unique strategy with streaming packages, which you’ll select at discounted costs as a substitute of subscribing to them individually.
I additionally wish to point out that I am glad the plan names are not burdened with the VL, EL and PL extensions. Cellular plans are filled with particulars as it’s — all the time learn the high-quality print earlier than you join one — so I respect conveying them to clients in ways in which do not sound like inner spreadsheet codes.
Though the brand new plans carry 2.0 model numbers, I would actually charge them extra like 1.5 based mostly on their options and pricing, apart from the Premium 2.0 plan, which is dearer than the Limitless Premium PL plan. As ordinary, should you’re pleased with the plan you are on, you are high-quality sticking with it — however be sure to think about April’s $5, $10 or $20 charge improve for legacy plans. However should you’re operating up towards high-speed information limits or contemplating AT&T as a alternative for an additional service, it is price wanting on the particulars to see if one of many new plans works for you.
Learn extra: Talking of AT&T, March 10 marked the a hundred and fiftieth anniversary of the first telephone name, and the corporate dedicated to spending $250 billion on infrastructure enhancements. I additionally spoke with AT&T FirstNet people throughout the 2025 Las Vegas Grand Prix about how they assist clients and first responders throughout huge occasions just like the System 1 race.
AT&T 2.0 Plans and Plans They Change
| Value for 1 line, per thirty days (and after April improve) | Value for 4 traces, per thirty days (and after April improve) | Excessive-speed information | Cellular hotspot | |
| AT&T Worth 2.0 | $50 | $120 | 5G | 3GB |
| AT&T Additional 2.0 | $70 | $160 | 100GB | 50GB |
| AT&T Premium 2.0 | $90 | $220 | Limitless | 100GB |
| AT&T Elite 2.0 | $110 | $300 | Limitless | 250GB |
| Outdated: AT&T Worth Plus VL | $51 ($61) | $124 ($144) | Limitless, however may very well be slowed if community is busy | None (20GB beginning April) |
| Outdated: AT&T Limitless Starter SL | $66 ($76) | $144 ($164) | Limitless, however may very well be slowed if community is busy | 5GB high-speed, then limitless at 128Kbps (25GB beginning April) |
| Outdated: AT&T Limitless Additional EL | $76 ($86) | $164 ($184) | 75GB, then speeds may very well be slowed if community is busy | 30GB high-speed, then limitless at 128Kbps (50GB beginning April) |
| Outdated: AT&T Limitless Premium PL | $86 ($96) | $204 ($224) | Limitless high-speed information | 60GB high-speed, then limitless at 128Kbps (80GB beginning April) |
