Google’s Common Commerce Protocol (UCP) is getting some new (elective) capabilities for retailers. The UCP is Google’s open normal designed to reinforce agentic commerce and full purchases immediately throughout the online with out counting on conventional storefronts or integrations.
In a brand new weblog publish launched at present, Google unveiled new elective capabilities accessible in UCP:
Cart
This can permit brokers so as to add or save gadgets right into a buying cart from a single retailer.
Catalog
This functionality will permit brokers to drag product particulars from a retailer’s catalog, together with gadgets like variants, pricing, and stock.
Identification Linking
This can use present requirements and combine in order that prospects can obtain loyalty or member advantages in the identical means they might on the retailer’s web site.
For extra info, see the full launch from Google.
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