Luxurious items are particular: they’re scarce and costly, and so they earn us standing with some of us as a result of it exhibits that we paid greater than we would have liked to.
Luxurious isn’t about high quality, suitability or efficiency. Luxurious isn’t a extra correct watch or a quicker processor. Luxurious is a marker that we are able to afford to do one thing others would possibly take into account wasteful.
A Birkin bag is a luxurious good, and so is studying a whole non-fiction ebook, listening to a public radio broadcast or attending a live performance once we might keep at house and pay attention without cost.
By ‘losing’ our consideration on nuance, narrative, experiences and all the pieces besides the checkbox takeaway, we’re sending a message to ourselves and others. A message about allocating our time to one thing past optimized efficiency or survival.
Should you’ve signed as much as provide an attention-luxury good, you undermine it while you additionally attempt to make it fast and handy.
![11 social media tendencies each marketer ought to watch in 2026 [new data]](https://blog.aimactgrow.com/wp-content/uploads/2026/09/social20media20trends-1-120x86.png)
