KODE Immersive fuses AR, VR, real-time 3D, and spatial computing to craft high-impact, interactive experiences. It’s not only a platform – it’s a portal. Designed to ignite emotion, shatter expectations, and redefine digital engagement.
Our problem? To deliver this pioneering imaginative and prescient to life, not simply by explaining what KODE Immersive is, however by making guests expertise what it’s wish to be inside it.
Background
Our relationship with KODE started in 2022 after we prolonged their model id and reimagined their digital house. What began as a model refresh shortly advanced right into a artistic partnership rooted in shared values and a mutual obsession with crafted model expertise and exquisite design.
In late 2024, KODE approached us with a brand new enterprise. This time, they have been diving headfirst into rising applied sciences (AI, WebXR, and real-time 3D) to broaden their service providing. We knew instantly, this was the sort of undertaking you dream about. It was a well timed alternative and bought us excited to push boundaries.
The Transient
The transient was as open because it will get. Past a couple of core aims (specifically, funds and timeline), there have been no strict constraints. We acquired a three-slide deck: a reputation, a positioning assertion, three model pillars (CREATE, IDEATE, DELIVER), and some straplines.
No case research. No visible id. Only a daring imaginative and prescient.
And that freedom grew to become our biggest asset. We constructed all the pieces from scratch, visible language, tone, interactions, whereas staying aware of funds and velocity. Our method: transfer quick, iterate usually, and push boundaries.
To tug it off, we adopted a phased R&D course of. We teamed up with the good Francesco Michelini (who beforehand helped construct the Malvah web site). Francesco lives and breathes WebGL. He as soon as spent per week refining a mechanic we had already agreed to desert, simply because he couldn’t settle for defeat. That sort of drive made him the proper collaborator.
Our Course of
We used KODE Immersive as a reside testing floor for our refined four-phase course of, aimed toward delivering the very best artistic options whereas avoiding pointless suggestions loops. Right here’s the way it formed the ultimate final result.
01 Uncover
We kicked issues off with an in-depth technique session the place we unpacked the transient, explored ideas, mentioned rivals, and mapped out technical prospects. Type tiles helped kind the inspiration of our visible language.
Typography was the important thing differentiator. We knew the precise typeface would talk innovation and intent. After a number of rounds, we landed on Brut by Off-Sort – an unconventional mono-inspired kind that struck simply the precise steadiness of construction and stress.
Color took cues from the father or mother model, however we flipped the hierarchy. Orange grew to become the dominant tone, with daring black moments layered all through. Acquainted, but distinctive.
Iconography advanced from KODE’s chevron mark. We repurposed it as a modular, dynamic system to information interactions and mirror the model’s three core pillars.
02 Create
This part grew to become fascinating, because the expertise would rely closely on consumer interplay, this part was pushed extra by prototyping than conventional design. We labored in tight, iterative loops with the shopper, throughout design, 3D, and growth to check feasibility early and sometimes. It grew to become an it was extraordinarily natural course of and ultimate to achieve the deadline whereas stretching limitations.
From the beginning, we knew we didn’t simply need customers to work together—we wished them to really feel immersed. To lose observe of time by being emotionally and mentally engaged.
We developed a spread of 3D ideas in Cinema 4D and funnelled them via R&D cycles. The method required loads of iterating and relooking artistic options, however was at all times collaborative – and finally, important for innovation.
03 Craft
That is the place the magic occurs.
Our craft is what we take into account our particular sauce at Malvah – that is the place we wish to push, refine, and design with intent and readability. It’s onerous to not get misplaced within the sauce. Huge respect for Francesco throughout this part as it’s the most intense by way of iterations, from shader logic to ambient lighting to the haptic high quality of cursor interactions, and each part was constructed to really feel immersive but easy. Fortunately, Francesco is an precise dwelling wizard and offered us with testing environments the place we may craft all these parts seamlessly.
Nonetheless, one thing was lacking! The high-fidelity 3D was clashing with the flat backgrounds. The repair? A refined layer of pixel distortion and gentle noise texture. Minimal, however transformative. All of a sudden, the entire expertise felt unified – like all the pieces belonged as one unified, harmonious expertise.
04 Ship
By last QA, a lot of the heavy lifting was accomplished. We stress-tested efficiency throughout browsers, gadgets, and connection speeds. We refined micro-interactions and polished particulars based mostly on early consumer suggestions.
Tech Stack
Nerd stuff alert.
From the outset, this was at all times going to be a Three.js and WebGL undertaking – not for the novelty, however for the storytelling energy. Actual-time 3D allow us to flip a static model right into a dwelling, respiratory expertise. We used Cinema 4D for concepting and prototyping, from early ideation via to last modelling and meta-cap creation.
One of the impactful efficiency optimisations got here via the usage of BatchedMesh, which enabled us to attract a number of meshes sharing the identical materials in a single draw name. Since draw calls are among the many costliest operations in WebGL, this dramatically improved effectivity, decreasing calls from 40 or 50 all the way down to only one. You’ll see this in motion in each the hero part and the footer, the place we additionally applied the Rapier physics engine for dynamic interplay.
The actual breakthrough, nonetheless, was transferring the rendering of our most resource-intensive canvases to an OffscreenCanvas, with all associated logic dealt with inside a WebWorker. This shift occurred later within the undertaking and required vital transforming, however the beneficial properties in efficiency and responsiveness have been simple. It was a technically bold transfer, however one which paid off.
Options
The positioning follows a steady scroll narrative—a cautious dance between interactivity, emotion, and data. With the first purpose to impress curiosity and invite deep engagement, rom prime to backside, right here’s a rundown of our favorite options.
Chevron
We land on the hero of the model, the logo-mark. The chevron is the anchor, each actually and metaphorically. The driving drive behind the iconography that will funnel via the expertise. We wished the entry level to set the tone, daring, dynamic, and intuitive for the consumer to discover.
Shifting Textual content
A kind of blissful accidents. Impressed by a line that didn’t make the ultimate copy, we developed a mechanic the place textual content splits and shifts because the cursor strikes. A metaphor for deconstruction and reformation – fluid, dynamic, alive.
Icons
A playful house to discover, uncover, and work together. Designed to echo the model’s chevron and embody its core pillars.
Menu
One among our favorite parts. It subverts the everyday UX sample by rising from the bottom and reworking into the footer as customers scroll; a small disruption that makes a big effect.
SFX
Sound is commonly the unsung hero. We observe the 80/20 rule right here, also referred to as the Pareto Precept —simply the correct amount to amplify emotion with out overwhelming the expertise. From part transitions to hover suggestions, the layered soundscape provides depth and ambiance. The transition from the touchdown part to the companies has the consumer feeling as if they’re getting into a brand new realm.
We labored with Martin Leitner from Sounds Good to curate the sound parts in aiding the expertise and bringing the interplay with the 3D parts to life. This was such an important expertise, and Martin’s enthusiasm helped drive the method and the crew’s pleasure.
Easter Egg
We at all times deliberate for an easter egg, we simply didn’t know what it was till it revealed itself.
A sketch mechanic, pulled from KODE’s visible id, was built-in into the cursor. Customers can draw on the display screen to disclose a hidden layer; a playful nod to the analogue-digital duality of the model.
Early testers have been lacking it totally. So we added a refined auto-activation set off at simply the precise second. Downside solved.
Reflections
This undertaking reminded us that the very best outcomes usually emerge from ambiguity. No case research. No visible property. No roadmap. Simply imaginative and prescient and belief.
Whereas we’re pleased with what we’ve delivered, we’ve solely scratched the floor. Section Two will introduce interactive case research and deeper storytelling. We’re particularly excited to discover a z-axis scroll journey via every service, bringing dimension and discovery to the subsequent degree.For now, KODE Immersive is reside.
And it’s solely getting began.
