Designer Highlight: Andrés Briganti | Codrops

My title is Andrés Briganti, and I’m an unbiased graphic designer based mostly in Buenos Aires, Argentina. I collaborate with manufacturers, establishments, and people from world wide.

Whereas my focus is on visible identification, my work spans over varied fields of design visible communication, from bodily to digital, from posters to wristwatches. My method is refined and intentional, with the objective to distill summary or complicated concepts into distinctive visible varieties.

Chosen Initiatives

Private Website

My most up-to-date, and most seen, digital challenge is my portfolio web site. After years of iterations and a stalled launch, the idea matured right into a extra cohesive course. Earlier this yr, I teamed up with Joyco Studio to convey it to life. The outcome has been nicely acquired and earned an FWA Website of the Day.

AB Setima

A couple of years in the past, I started taking my curiosity in sort design extra severely. I used to be even a part of the workforce that designed the Geist typeface for Vercel whereas working at basement.studio.

My newest exploration on this discipline is AB Setima, a sans-serif show typeface that blends Artwork Deco geometry with a contemporary sensibility. It has refined proportions and tapered interior angles in distinction with sharp outer ones. The typeface consists of variants and discretionary ligatures, providing some flexibility in composition.

Designed with restaurant identities, resort graphics, and occasion communications in thoughts, AB Setima delivers a way of distinction with some edge to it.

Einstoffen

Throughout 2023, I led the rebrand and visible language refinement for Einstoffen, a Swiss model based in 2008 that creates distinctive eyewear and style for independent-minded people. The challenge targeted on sharpening the model’s visible identification to higher replicate its daring, confident spirit and evolving product providing.

Numerous Identities

A number of model visible identities I’ve created through the years.

Background

Beforehand, I’ve labored as Lead Model Designer for digital studios and as Design Director for style and way of life manufacturers. In the present day, I break up my time between my unbiased apply, the place I concentrate on visible exploration, and Rampant Studio, a collaborative artistic bureau I’m constructing as Inventive Director.

Design Philisophy

I consider in design that’s each conceptually grounded and thoughtfully constructed, work that distills complicated concepts into clear, enduring visible varieties. My course of balances strategic pondering with formal expression, creating identities and methods which are purposeful, distinctive, and constructed to final. I intention for readability over noise, and visible languages that replicate the true character of the manufacturers they serve.

Remaining Ideas

I consider a designer’s biggest asset is the power to attach the dots throughout the span of human expertise and tradition. An absence of curiosity in historical past, tradition, and seemingly unrelated topics results in work that’s shallow and short-lived. It’s curiosity – not particular expertise or instruments – that really units us aside.