An AI visibility audit reveals whether or not or not your model is really useful in related AI-generated solutions about your class.
It solutions questions like:
- When somebody asks ChatGPT, Perplexity, or Google AI about our class, does our model present up?
- What subjects is our model getting really useful on, and the place are we lacking?
- Is our present web site well being and content material technique set as much as assist us reach AI search?
This information reveals you use Semrush to reply these questions with an AI visibility audit. You may measure the place the model seems throughout AI platforms, which content material will get cited, and the place topical gaps exist.
Haven’t got Semrush but? Attempt our free AI visibility checker to get began with no dedication.
What to Embrace in an AI Visibility Audit
Focus your audit on these six alerts:
- General Visibility & Share of Voice – How usually your model seems vs. rivals throughout AI platforms
- Model Mentions – Frequency your model identify reveals up in AI-generated solutions
- Web site Citations – Which particular pages AI pulls from when forming responses
- Topical & Sentiment Gaps – Matters the place rivals are framed extra favorably or clearly
- Content material Alternatives – Questions AI already solutions, however with out mentioning your model
- Technical Readiness – Whether or not AI crawlers can entry and interpret your content material
These metrics set up clear benchmarks and level towards high-priority subsequent steps
Step 1: Set up Your Baseline for AI Visibility
Begin by measuring how your model at present seems in AI-generated solutions utilizing Visibility Overview within the Semrush AI Visibility toolkit.
This dashboard reveals point out counts, cited pages, and distribution throughout AI platforms (ChatGPT, Google AI Overviews, Perplexity, Gemini).
Take observe: Write down your model’s AI Visibility rating, mentions, and cited pages. These high-level metrics can be utilized to benchmark in opposition to rivals to see if AI programs reference your model identify or cite your content material as a supply greater than rivals.
For Allbirds, we see 7.4K mentions and 581 cited pages.
This baseline now could be in contrast in opposition to different competing manufacturers to see if in case you have a visibility drawback price fixing.
Step 2: Determine Your Quotation-Worthy Content material
Subsequent, examine which pages AI programs truly cite when producing solutions. Navigate to the “Cited Pages” part in Visibility Overview.
This reveals which URLs from the area are referenced in AI responses and what number of prompts from the Semrush database every web page at present will get cited for.
Instructional and comparability pages earn extra citations than product or class pages.
For Allbirds, their homepage is cited most (90 prompts), however particular how-to content material (like journey shoe guides, strolling vs. working frequent questions, and shoe care) additionally get cited usually.
Increase a web page to see the prompts and whether or not the model identify is “Talked about” or “Missed” inside these solutions that cite the web page.
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Cited and talked about: this can be a visibility win
- Cited however not talked about: this could possibly be a chance to replace the web page and get talked about for this immediate (so long as different manufacturers are getting talked about)
Examine AI Cited Pages to web optimization Prime Pages
You should utilize the Prime Pages report to check this to the pages that appeal to essentially the most web optimization visitors. Discover within the case of Allbirds, the natural visitors is usually pushed by assortment and class pages.
These pages already rank nicely in conventional search. Now optimize them for AI retrieval—add clear construction, use question-and-answer codecs, and concise summaries that AI programs can extract and cite.
Step 3: Discover Matters and Prompts The place Your Model Is Lacking
Matter gaps reveal the place AI recommends your rivals and omits your model in a response.
In Visibility Overview, scroll to “Matters & Sources” and choose “Matter Alternatives.”
Every matter reveals the place AI-generated solutions exist and appeal to demand. Increasing a subject reveals the precise prompts producing these solutions.
For Allbirds, high-volume subjects like “Working Sneakers” and “Diabetic and Neuropathy Sneakers” present 3 rivals talked about—however not Allbirds. Every matter could be expanded to disclose the precise prompts producing these solutions.
Motion: Pay attention to the missed prompts to determine questions that your current content material would not reply, then create content material that addresses these questions clearly and immediately.
Step 4. Analyze Model Sentiment and the AI Narrative
Not like search outcomes, AI doesn’t rank manufacturers by their URL. It might, nonetheless, describe a model as an choice with execs and cons alongside different choices.
Use the Model Efficiency studies to evaluate sentiment throughout prompts and see which manufacturers are framed positively, neutrally, or negatively.
On this snapshot, Allbirds is normally framed favorably (88%) and holds the most important share of voice (14%) in AI solutions in comparison with the competitors.
You may navigate to the Key Sentiment Drivers desk within the Notion Report to evaluate the model energy components and areas for enchancment—excellent for together with in your audit.
The remainder of the widgets within the Model Efficiency part go deeper into exploring the components behind a model’s optimistic sentiment and areas for enchancment in AI solutions.
So be sure you discover the remainder of these studies, or generate a PDF from this software in a single click on.
Step 5. Determine Influential Off-Website Sources Shaping AI Solutions
AI-generated solutions usually cite third-party UGC platforms like Reddit, YouTube, Quora, LinkedIn, and Medium. Again within the Visibility Overview, examine “Cited Sources” to see which exterior domains are most regularly cited throughout your core subjects.
The purpose is to evaluate how a lot affect these platforms have in your area of interest. If domains like YouTube and Reddit seem repeatedly, they’re shaping how AI programs clarify the class and which manufacturers are referenced.
You should utilize this information to find out if its worthwhile to speculate it rising your model on YouTube or managing your repute on Reddit.
Step 6: Test Website-Stage Points That Have an effect on AI Entry
Use Website Audit to determine technical issues that make pages more durable for AI programs to interpret and cite.
Widespread points affecting AI visibility:
- Weak inside context: Hyperlinks with out descriptive anchor textual content scale back how clearly pages are framed for AI programs
- Structurally remoted pages: Pages with just one incoming inside hyperlink are much less more likely to be referenced constantly
- Lacking AI steering file: No llms.txt would not block entry, however removes a transparent sign about how AI ought to interpret web site content material
These points do not forestall AI crawling, however they clarify why citations come from a smaller set of clearer pages. Fixing them makes extra pages simpler for AI programs to make use of as sources.
Easy methods to Ship Your AI Visibility Audit
Concentrate on presenting findings which might be measurable and actionable.
Essentially the most helpful audits reveal patterns: the place AI constantly contains or excludes a model, which content material varieties AI depends on, and the way comparable prompts are dealt with throughout the class.
Listed below are three choices for supply:
- Doc Illustrated with Screenshots: Mix key Semrush screenshots with transient feedback of what every report reveals and what it implies. Fast to generate and simple to share by e-mail.
- Standardized PDFs with Semrush My Reviews: Use Semrush’s My Reviews templates to consolidate metrics in a single branded format. With connecting Google Analytics, this could embrace widgets for analyzing AI referral visitors. These are perfect for recurring consumer studies.
- A Video Walkthrough: Pair a written audit with a Loom recording or reside presentation to elucidate how findings join, spotlight priorities, and make clear tradeoffs. Finest when alignment is required earlier than motion.
Select the format primarily based on how a lot context your recipient must resolve what to do subsequent.
What to Do After Your AI Visibility Audit
Upon getting an audit, you may resolve on what to do subsequent. The roadmap for enhancing AI visibility ought to be distinctive for every enterprise and state of affairs, however right here’s a steered start line.
Instant (Week 1): Repair Technical Points That Restrict AI Entry
Resolve issues affecting whether or not AI programs can entry, interpret, or attribute your content material. These fixes have site-wide influence and set the muse for the whole lot that follows.
Close to Time period (Weeks 2–4): Enhance Quotation Readiness
Concentrate on enhancing content material that’s not already cited. Make current pages clearer, extra full, and simpler for AI programs to reuse. After a month, you may re-run your audit to see how a lot progress has been made.
Mid Time period (Months 2–3): Increase Matter Protection
Tackle the topical gaps by constructing new content material in these areas the place your model is lacking.
Flip AI Visibility Audit Findings Into Clear Priorities
As AI programs more and more form how choices are in contrast and really useful, many manufacturers nonetheless lack visibility into why their model seems in some solutions and never others.
With Semrush, AI search patterns develop into observable alerts you may evaluate, prioritize, and revisit over time. Begin with Semrush AI Visibility audit earlier than your rivals do and keep forward in your market.
Banner: Run Your AI Visibility Audit with Semrush
