Good day Robo’s Rebrand: Distilling Advanced Tech Into Interfaces Anybody Can Use

Good day Robo is a New York primarily based digital product design company that turns complicated expertise into intuitive, usable interfaces. We work with forward-thinking groups to create market-ready digital merchandise which might be simple to make use of and onerous to disregard.

Earlier this yr, the design crew at Good day Robo determined to replace our model and web site web site to talk the language of our present purchasers — AI, house, aviation, and robotics — after realizing the outdated, “startup-y” look bought us quick.

The brand new design and duplicate showcase our capacity to tame complicated programs with clear considering and exact interfaces, signaling to deep-tech groups that we perceive their world and might make their merchandise make sense.

We wished our web site to do solely 2 issues however properly:

Have the design language to attraction to our current and new goal purchasers
Most of our work will not be allowed to be shared. Our second aim was to let design, movement and interplay give our guests a way of what we’re nice at.

Analysis

Earlier than we sketching a single display, our design lead on this mission Daria Krauskopf, did what we do earlier than we beginning any mission at Good day Robo. She determined to speak with our prospects. We requested each current consumer two questions:

What do you suppose we do?
What’s one factor you suppose we’re completely nice at?

The replies had been virtually word-for-word:

“You do wonderful product design—not loopy, unachievable imaginative and prescient design, and never MVPs both. You’re completely nice at taking complicated, technical programs and turning them into lovely interfaces that our customers really love to make use of.”

That grew to become the inspiration for a way we approached the brand new web site.

Design & Artwork Course

We love robots—and robotics evokes every little thing we do. For the brand new web site, we moved away from mushy colours and rounded corners and leaned right into a extra hi-tech visible language: darkish backgrounds, skinny traces, sharper shapes. Daria wished the design to really feel extra exact, extra engineered—one thing that will resonate with the type of purchasers we work with in aviation, robotics, and protection. Each visible selection was about readability, management, and intention.

A number of boards from Good day Robo new model, reimagined by our design Hanna Shpak

Animation and Interplay

All of our interface work is rooted in interplay and movement—as a result of real-world merchandise aren’t static. They at all times change and reply to customers enter and actions. We wished the positioning to mirror that. Not with flashy results or distracting transitions, however with simply sufficient refined animation to information, reply, and really feel alive. The whole lot strikes with function—quiet, responsive, and clean.

Case Research

We didn’t need our case research to be only a scroll of fairly photographs. Every one is constructed as a narrative—exhibiting not simply what we made, however the way it labored and why it mattered. We stroll by means of key options, the considering behind UX selections, and the issues we solved for every consumer. It’s much less about exhibiting off visuals, and extra about exhibiting how we expect.

Remaining phrases

In the long run, we obtained what we got down to construct: a clearer visible and verbal language that displays who we’re and who we work with. The location feels extra aligned with the complexity and ambition of our purchasers—and with the way in which we method design: considerate, exact, and grounded in actual product work. It’s not attempting to impress with noise. It’s constructed to resonate with the type of groups who care about readability, programs, and getting issues proper.