Google Adverts appears to be bringing the power to do marketing campaign stage viewers exclusions to Efficiency Max (PMax) campaigns. A brand new Information Exclusions characteristic is displaying up for some advertisers beneath marketing campaign settings.
This was noticed by Satoshi Ando on X, I discovered it by way of Dario Zannoni on LinkedIn who wrote, “This screenshot from Japan reveals new controls to exclude remarketing lists from P-Max campaigns. The management are labelled “Information Exclusions” and are discovered within the marketing campaign settings menu, proper above the Third-party measurement choice.”
In line with some, this characteristic will be activated should you attain out to your Google Adverts rep and ask for it.
Here’s a screenshot from Satoshi Ando:
Satoshi Ando wrote (translated):
In P-MAX marketing campaign settings, allow the power to exclude viewers lists. This enables exclusion of audiences who’ve visited particular pages, similar to current clients, current CV customers, or recruitment pages. I am interested by which one has higher accuracy—”ship solely to new clients” or this exclusion technique—but it surely is perhaps safer to do each.
