Google Search Console’s new platform properties now allow you to see how your social and video content material performs in Google Search and Uncover. The brand new reporting characteristic supplies entrepreneurs with first-party efficiency information for his or her Instagram, TikTok, X, and YouTube accounts.
Google Search Central introduced the rollout on LinkedIn on July 7, 2026.
What platform properties embrace
Platform properties give publishers and creators a devoted area in Search Console with three sorts of studies for every linked account. Right here’s what every report covers:
- Efficiency report: Exhibits clicks, impressions, common CTR, and common search place for the chosen property. You’ll be able to filter by search kind, equivalent to Internet, Picture, Video, or Information, to see which particular posts are driving visitors.
- Insights report: Provides a high-level overview of current visitors developments, top-performing content material, and the way individuals are discovering your platform content material on Google.
- Achievements: Tracks progress milestones and click-based accomplishments, equivalent to hitting a brand new threshold for whole clicks from Search within the final 28 days.
arrange platform properties in Google Search Console
- Open Google Search Console and sign up
- Click on the property selector dropdown within the high left
- Choose “Add property”
- Select “Platform property” from the out there choices and choose your platform (Instagram, TikTok, X, or YouTube)
- Confirm possession by following the prompts to attach your account
- As soon as verified, navigate to the brand new property to entry your Efficiency, Insights, and Achievements studies
Notice that it will probably take as much as 48 hours on your information to turn out to be out there. Google is rolling platform properties out regularly over the approaching weeks, so the choice might not present up in your account instantly.
Why platform properties matter
Till now, there was no native technique to see whether or not a model’s social content material was surfacing in Search or Uncover. Manufacturers relied on platform-native analytics, which do not present Google efficiency in any respect. Platform properties are the primary time Google has reported search efficiency for properties entrepreneurs do not personal outright.
The larger sign is that Google is treating social and video as search surfaces. YouTube movies and social posts are indexable and rankable, competing for visibility alongside webpages. The transfer for entrepreneurs is to deal with social content material as rankable content material, not simply engagement, and construct it with search intent in thoughts.
Maintain the scope in thoughts: these studies cowl Google Search and Uncover solely, not on-platform attain, so that they complement your native analytics. The sensible step is to confirm your accounts now so information begins gathering, then watch which codecs and subjects earn search visibility to construct on what works.
Transcend platform properties with Semrush
Platform properties offer you a clearer image of your individual social search efficiency, however understanding the aggressive panorama requires going deeper.
The Social Tracker helps you to monitor rivals’ social exercise and benchmark it towards your platform properties report.
And the Visitors & Market Toolkit helps you to go deeper on competitor visitors, analyzing which channels drive their outcomes, how audiences behave, and the place your area stands out there.
