On February tenth, we reported the start of yet one more unconfirmed Google Search rating replace. The volatility has not cooled but and it appears it might have even heated up by the weekend.
Once more, this doesn’t appear associated to the February 2026 Google Uncover core replace, which began on February fifth and remains to be not formally accomplished.
Beforehand we had volatilioty throughout February tenth after which February 2nd, January twenty ninth onwayrds after which round January twenty sixth/twenty seventh, then January twenty first, January fifteenth, January twelfth and January sixth. Previous to that, we had the Google December 2025 core replace kick off on December 11, 2025 at round 12:25 pm ET and ended on December 29, 2025 at round 2:05 pm ET. It had two spikes, one on December thirteenth and the opposite on December twentieth.
And as I stated earlier than, Google is not commenting on these unconfirmed updates, however we did see some proof of Google going after self-serving listicles with these beforehand unconfirmed updates. And Glenn Gabe believes it was past listicles and was a Google evaluations system, previously product evaluations system, of kinds.
This one appears actually massive.
Google Monitoring Instruments
Simply have a look at how heated most of those monitoring instruments are. Observe, I up to date a few of these charts the subsequent day to indicate extra of the volatility.
Wiredboard’s Aggregator of Instruments – this report exhibits the combination of the instruments above and plots them on one chart:
Information For search engine optimisation:
search engine optimisation Chatter
Right here is among the newer chatter over the previous couple of days from WebmasterWorld and the feedback right here:
Huge drop tonight -50% and massive assault of bots ( >200%).
Okay: RPM is rising, visitors is rising, rating is rising. My information website is coming again to life. Store: Yesterday noticed extra gross sales than ever earlier than in a single day. It will not final lengthy, however at the least there’s life within the place once more.
11+ hours gone and my international website up to now is at 21% of its regular visitors whereas I might anticipate it to be 50+% … hmmmm … UK websites additionally properly down nonetheless this could usually recuperate, we’ll see.
My french website misplaced lot of its rankings, with RPM at its lowest in years…
I simply hope to make it to minimal AdSense cost this month…
I would like to grasp what Google is attempting to realize with its newest replace. Spam is on the rise and Uncover goes utterly loopy. My information website has somewhat extra visitors, however the rating jumps have gotten even worse. The store has seen a decline in gross sales since yesterday.
Different retailers are additionally reporting sharp declines, despite the fact that visitors has not fallen however risen.
Google Analytics is the brand new horror for the reason that replace has began.
Yeah I by no means seen numbers this low. And this has nothing to do with Uncover both.
I am additionally seeing some pretty large drops on my highest visitors pages…I checked and the rating has been scrambled. It appears that evidently now every request the rating adjustments significantly.
I can also affirm rating points right here too. Although not massive, there are nonetheless noticeable fluctuations.. So I can form of see my points right here, however once more, its out of my management.. G actually do need us useless..
I’ve a WordPress website that was getting a ton of visitors. That additionally tanked. I do not suppose it is 5k now. I gave up on it. It was a giant website. A few of chances are you’ll even understand it. As soon as AI began to hit, it was cooked, and I ended losing time.
Properly I acquired Zeroed. From 7m views final April to nearly 0 now. Google instructed me they do not see that a lot drop. So Google i mendacity or Adsense and analytics are mendacity. Worst day previous 10 years as we speak…
All of the visitors my french website gained in January evaporated in February… lot of shuffling… additionally AdSense lowest RPM in all these years…
The volatility these days is exhausting. It seems like we’re in a relentless state of “unconfirmed updates.” Exhausting to remain hopeful when the rankings maintain swinging so wildly.
Massive shake up in SERPs as we speak. A whole lot of reddit is seeing a decline. You seeing something @glenngabe @lilyraynyc @rustybrick
— search engine optimisation Observer (@observeseo) February 15, 2026
These are simply among the feedback – there are such a lot of extra.
This volatility is fairly intense and is having a big impact on many publishers and website house owners.
Discussion board dialogue at WebmasterWorld.
