The EdTech trade is increasing quickly, with a worldwide market projected to succeed in $354.71 billion this 12 months.
From AI tutors to classroom administration platforms, each new startups and established gamers are racing to seize consideration and market share.
Utilizing Ahrefs’ web site knowledge, we’ve discovered the highest 50 fastest-growing EdTech corporations of 2025, ranked by estimated year-over-year natural visitors progress.
We analyzed over 1,800 international EdTech web sites and shortlisted corporations with a minimum of 5,000 month-to-month natural visits in 2025. Solely these with a minimal of three.5x visitors progress in comparison with the earlier 12 months made the ultimate reduce.
What emerged is an inventory of EdTech manufacturers utilizing content material, instruments, and product-led methods to succeed in educators, college students, establishments, and lifelong learners in smarter methods.
Due to shifts in on-line studying, AI instruments, and international entry to schooling, the EdTech trade is evolving quick, as are the schooling website positioning methods corporations use to develop. I’ve hand-picked 5 corporations that aren’t simply seeing explosive visitors progress, however are utilizing sensible, sustainable content material and product-led methods to get there.
Right here’s what’s working for every of them.
LabEx is a hands-on studying platform providing browser-based labs and tutorials for builders, significantly in cybersecurity and DevOps. Its speedy progress reached almost 40x since final 12 months:
Its progress is fueled by demand for sensible, interactive studying content material in fast-changing tech disciplines.
LabEx focuses on tutorial-style content material designed for self-paced studying, a format that searchers actively search when brushing up on real-world expertise. Their technique positions them on the intersection of certification prep, expertise growth, and workforce coaching, and search visibility follows naturally.
LabEx has change into a go-to useful resource for technical upskilling by assembly learner intent with instantly usable content material, particularly for topics the place theoretical studying isn’t sufficient.
Gizmo is a collaborative studying platform powered by user-generated flashcard decks.
It has skilled durations of slight visitors instability as its user-generated content material base grew, nevertheless it managed to provide stable 31x progress within the final 12 months.
Gizmo’s content material mannequin permits college students and educators to create, share, and search hundreds of research units throughout matters, making a self-reinforcing website positioning flywheel. The community-generated content material attracts hundreds of holiday makers by means of search each month.
With most of their pages focusing on long-tail queries tied to particular programs and matters, Gizmo advantages from sheer content material quantity and deep search alignment.
As extra customers contribute, the location’s authority and relevance develop in tandem, fueling additional visitors progress.
Their 31x+ rise over the previous 12 months exhibits the scalability of a well-executed UGC technique in schooling — particularly when paired with clear website structure and focused metadata.
BoldVoice is an English pronunciation coach designed for non-native audio system, voice actors, and performers aiming to enhance their accents. It has grown within the final 12 months, largely due to its weblog technique.
Its weblog contributes 54.9% of the general natural visitors:
In contrast to most language apps, BoldVoice focuses narrowly on spoken readability and confidence — a distinct segment with excessive emotional and sensible worth.
Their weblog technique blends top-of-funnel and mid-funnel content material centered on regional accents, generally mispronounced phrases, and confidence-building methods. It additionally covers seemingly unrelated matters round frequent phrases and grammar.
These matters wouldn’t produce a lot business worth for different corporations, even dictionaries and thesauruses. However BoldVoice leans into them as a result of they perceive that sounding American or English goes deeper than perfecting an accent.
Whereas it reads like customary content material advertising and marketing, the matters are tightly aligned with product use circumstances and customary struggles amongst their audience. And that’s why it additionally is smart for them to incorporate a direct name to motion on this content material:
By anchoring progress round particular ache factors and pairing them with an answer that feels tailor-made to the precise downside an viewers resonates with, BoldVoice turns natural search into a gentle stream of certified leads.
Abilities Caravan gives enterprise studying administration instruments, serving to organizations upskill groups at scale. Within the final 12 months, they grew virtually 16x regardless of experiencing some visitors drops after current algorithm updates.
Like BoldVoice, their progress within the final 12 months can largely be attributed to their weblog technique, with their posts accounting for over 97% of the web site’s natural visitors.
Their weblog doesn’t simply chase schooling key phrases, it serves HR groups with ready-made sources like wage letter templates, coaching plans, and onboarding checklists.
This technique brings in constant, mid-funnel visitors from company professionals looking for office options, not simply studying idea. It’s content material that solves issues whereas subtly introducing their platform as a greater method to handle the workflow.
Abilities Caravan earns consideration with tangible property and a refreshing, results-oriented content material strategy in an area typically flooded with generic management content material.
Dinolingo presents language studying applications for youngsters in over 50 languages. It grew 14 occasions over within the final 12 months:
Their regular progress seems intently tied to multilingual content material launches round July 2024 — probably increasing their natural attain throughout new language markets.
By constructing pages in a number of languages and aligning with parental search habits (e.g. “finest method to educate Spanish to youngsters”), Dinolingo faucets into each international demand and underserved niches.
They’re a robust instance of how EdTech manufacturers can use multilingual website positioning not simply to translate, however to succeed in new natural audiences from scratch.
Ultimate ideas
EdTech could also be evolving quick, however the fastest-growing corporations inside this area aren’t simply chasing tendencies, they’re fixing particular issues for targeted audiences.
Whether or not by means of templates for HR groups, multilingual content material for fogeys, or flashcards constructed by college students themselves, these corporations present that progress occurs the place usefulness meets discoverability.
As AI continues to reshape how we search and study, EdTech manufacturers that keep near learner wants (and much from generic content material) will preserve main the means.
