How rtCamp closed the AI notion hole costing them enterprise offers

rtCamp is likely one of the most credible WordPress companies on the earth, with 250+ engineers who’ve supported 500+ enterprise engagements. Their shopper listing consists of Al Jazeera, Google, Cox Automotive, and Penske Media. 

Nonetheless, when the rtCamp group checked what AI serps have been saying about them, one thing was lacking. The fashions talked up rtCamp’s engineering and migration work. However they downplayed a few of rtCamp’s credentials that enterprise safety groups weigh most closely.

This is how rtCamp used Semrush’s AI Visibility Toolkit to search out that hole and shut it in a single month.

The issue: No visibility into AI positioning

Enterprise consumers have been more and more utilizing AI instruments to shortlist distributors. 

rtCamp knew this was occurring. However that they had no visibility into whether or not they have been exhibiting up in these AI-generated shortlists or how they have been being described.

So that they turned to Semrush’s AI Visibility Toolkit to search out out.

The answer: Discovering and addressing gaps in AI information concerning the model

Right here’s the workflow rtCamp adopted to establish and repair gaps in what AI instruments find out about them and current to customers:

Step 1: Diagnose the AI visibility hole with Semrush 

rtCamp’s group began with the Model Efficiency report in Semrush’s AI Visibility Toolkit. 

The aim was easy: rtCamp needed to see how LLMs have been describing the model throughout classes that matter to enterprise consumers.

The sentiment rating and AI share of voice regarded wholesome. 

Then got here the mention-specific information within the Notion report that reveals what AI talks about when describing a model. That is the place a niche confirmed up.

AI fashions persistently acknowledged rtCamp’s strengths in migrations & replatforming, infrastructure, and structure. Nonetheless, they supplied comparatively much less favorable protection in safety, compliance, and governance — the class that enterprise procurement groups weigh most closely.

rtCamp knew the credentials have been essential for enterprises. SOC 2 Kind II and ISO 27001 certifications have been already out there. FedRAMP protection existed by way of the WordPress VIP partnership.

However these credentials weren’t getting the identical visibility in AI responses as their engineering strengths.

“Safety is likely one of the most essential components for enterprises when selecting a platform and vendor. Semrush validated our considering, and it gave us the information to prioritize safety and compliance in how we current rtCamp.”

Aviral Mittal, Chief Advertising Officer at rtCamp

Step 2: Make the invisible seen

Armed with their AI visibility information, rtCamp ran a centered set of modifications to make the company’s current capabilities throughout safety and governance seen to AI fashions and the consumers.

Right here’s what the rtCamp group did:

• Launched a devoted Belief Middle. rtCamp revealed belief.rtcamp.com as a centralized hub for safety posture, compliance progress, and information dealing with practices. This gave AI crawlers a structured, authoritative supply to drag from.

• Made certifications public. SOC 2 Kind II and ISO 27001 certifications have been highlighted on the web site. AI fashions now had one thing concrete to reference as a substitute of inferring belief.

• Talked about FedRAMP authorization in every single place it mattered. rtCamp purchasers profit from the FedRAMP-authorized infrastructure by way of the WordPress VIP partnership. That benefit was now express on service pages and partnership messaging.

• Elevated trusted partnerships site-wide. Details about partnerships with WordPress VIP, Automattic, Kinsta, and Pagely now seems in footers, banners, and key service pages. Ecosystem authority alerts carry actual weight with AI fashions that consider a vendor.

• Revealed new enterprise case research. Extra structured proof of advanced, high-stakes engagements provides AI fashions extra materials to attract on.

• Constructing belief by way of buyer evaluations on G2 and Clutch: Third-party validation is a belief sign for each AI fashions and human consumers. This work is ongoing.

For instance, rtCamp’s credentials, safety controls, and partnerships are actually seen inside the Belief Middle:

And throughout the web site, beginning with the homepage:

The outcomes: Measurable motion in 1 month

In a single month, rtCamp moved the needle on AI notion:

First, the general favorable sentiment jumped to 100%, with a 2% improve within the AI share of voice.

Second, sentiment for Safety, Compliance, and Governance went from 70%–80% to 100%. 

This was additionally mirrored in rtCamp’s AI notion — a metric that measures sentiment throughout AI-generated solutions to non-branded queries — versus its opponents.

Earlier than:

After:

The change in how rtCamp seems in AI solutions confirmed up in gross sales conversations. 

“As AI-driven discovery turns into extra prevalent, enterprises are more and more encountering rtCamp’s safety, compliance, and governance credentials earlier than partaking with the gross sales group. Mixed with the validation out there on rtCamp’s web site, together with documented processes, supply requirements, and operational practices, this early visibility helps set up belief and reduces friction within the analysis course of, enabling potential purchasers to maneuver ahead with higher confidence.”

Aviral Mittal, Chief Advertising Officer at rtCamp

Early alerts of constructive affect additionally got here from natural site visitors. Natural type fills elevated 117% throughout the interval.

The caveat: Enterprise gross sales cycles are lengthy. rtCamp remains to be observing which enhancements associated to their AI visibility work stick. 

However to this point, it’s clear that higher AI positioning is altering how consumers strategy conversations.

What’s Subsequent

rtCamp is treating AI visibility as an always-on model well being sign slightly than a one-time audit. 

The continuing work consists of:

• Scaling G2 and Clutch evaluate quantity to strengthen third-party validation
• Producing focused content material on compliance, governance, and threat discount to develop the share of mentions within the safety class and provides prospects deeper context.
• Utilizing the Semrush AI Visibility Toolkit to observe notion shifts on a rolling foundation

The takeaways from rtCamp’s efforts to enhance how they’re introduced in AI solutions?

AI fashions reward what they’ll discover, confirm, and confidently floor to the individuals asking about you.

For rtCamp, the gap between operational actuality and AI notion was a content material and readability downside. Semrush made that hole measurable. Closing it turned an actionable undertaking with clear outcomes.