It’s not a foolish factor to do

So many choices, so little time.

A pal requested if he ought to put his podcast on YouTube.

In spite of everything, that’s how many individuals are consuming this kind of content material, it’s low price. The feedback and subscriptions supply fascinating instruments for engagement, and it might develop their base.

However simply because one thing is likely to be price doing, that doesn’t imply you need to.

Extra all the time comes with a value.

Should you can’t do it in addition to the medium calls for with the assets you will have, you need to both discover extra assets or take a move. And if the not-silly factor you’re contemplating goes so as to add extra metrics, not higher ones, then stroll away.

Annoyingly, but productively, we maintain coming again to, “who’s it for” and “what’s it for.”

October 19, 2025