We’re Resn, a boutique artistic studio with harbour views and hot-and-cold operating digital. Based in 2004, we deliver model, content material and digital experiences to life for world manufacturers and rising innovators. We’re a world staff unfold throughout time zones.
We discovered some time again that distant collaboration works simply advantageous for us, so slightly than decide to a single metropolis, we’ve leaned into being reachable from wherever we occur to be.
We’re made up of some choose human beings and a whole bunch of trillions of microorganisms. The people do the work and the microorganisms hold the people alive. It’s a wonderful relationship. Collectively, we wish to create issues that poke you within the mind with a stunning and pleasant stick.
The Journey
Resn started over a drink within the pub within the extremely unique and mysterious nation of Noo Zeeland. The World Large Internet was solely a few decade outdated. YouTube didn’t even exist. Fb was only a twinkle in Zuck’s then-human eye. And web sites had been designed round an aesthetic that we’d describe as “not likely designed in any respect”.
Enter a younger Rik Campbell and equally younger Steve Le Marquand. They bonded over a beer and a easy dream: to make the web much less shit. “Let’s name ourselves Resin,” they cried, having fun with the tactile stickiness of the phrase. However, it was already taken. So, they merely disem-vowelled it and have become Resn as an alternative. Gathering a posse of like-minded thinkers and creators, Resn went off into the unknown wilds of the web to make its fortune.
It has been greater than 20 years now, which is kind of a very long time, particularly on this business. It’s not one thing we take into consideration fairly often, however now and again, we glance round and say, hey, we’re nonetheless right here, we’re nonetheless unbiased and we’re nonetheless producing work that we’re happy with. So, we should be doing one thing proper. That, or we’re so outdated and out of contact that we’ve misplaced all sense of style and perspective. There’s simply no option to inform.
That mentioned, one of the simplest ways to get an thought of who we’re is to take a look at the work we’ve created. So, let’s do a roundup of a few of our current tasks.
Our Work
Squarespace Foundations
Bringing the Squarespace model to life via an interactive digital expertise.
We often go completely feral when there’s a very nice model guideline drop. There goes the weekend! However, we realise perusing model bibles and magnificence tips is just not everybody’s cup of tea. So, when Squarespace requested us to assist deliver their model tips on-line and switch them into one thing folks would really wish to discover, we had been fairly excited. Squarespace Foundations is a journey via the constructing blocks of the Squarespace model. Emblem, Typography, Color, Movement, Pictures and Marketing campaign every grow to be their very own chapter, full with customized interactions, playful movement, and sufficient visible polish to make a method information really feel surprisingly, even suspiciously, entertaining. Makes you marvel what the video is interlaced with.
Savor
Making a wealthy, sensory expertise celebrating science, sustainability and the enjoyment of fine meals.
Savor makes butter, however not as you understand it. Regular butter is comprised of cow udder secretions. Yeah, sounds fairly bizarre while you put it like that. As a substitute, Savor takes carbon from the ambiance and turns it immediately into fats, eradicating the cow, and its greenhouse emissions, from the equation. Named certainly one of Time Journal’s Greatest Innovations of 2025, Savor has produced elements which have been utilized in Michelin-starred eating places and even high-end magnificence merchandise. Savor got here to us with a giant story to inform and a problem to make it really feel luxurious, pure and scrumptious. We created a platform that, whereas nonetheless a little bit bit science-y, places nature on the coronary heart of the story. The result’s a wealthy, tactile expertise reinforcing the sensory pleasure of meals comprised of actual fats. We assure will probably be probably the most scrumptious web sites you go to as we speak, so what are you ready for?
Breakthrough Vitality
A world platform to speed up clear vitality innovation and construct the industries of the longer term.
We expect everybody would agree that the planet goes via it proper now. We’re not going to listing all of our points, however it’s honest to say vitality is without doubt one of the largest. Our urge for food for it solely appears to develop, and we have to determine how one can meet that demand with out cooking ourselves within the course of. Breakthrough Vitality was based ten years in the past as an incubator fund for inexperienced vitality initiatives. It has grown right into a driving drive behind a portfolio of firms creating the applied sciences and industries that would remodel our vitality methods. We partnered with Breakthrough Vitality to reimagine its digital residence round that chance. Moderately than specializing in what must be diminished, we targeted on what may be constructed. Whereas there’s no large “repair every part” button (belief us, we seemed), we had been completely happy to help Breakthrough Vitality by making a platform that’s as daring as its mission. Try the web site. We hope it conjures up a little bit optimism.
Tracing Artwork
Uncovering the hidden tales behind how artworks journey via time.
Earlier than this undertaking, we had no thought what went on behind closed doorways in artwork archives. Let’s be sincere, just about nobody did. Whereas the world wasn’t precisely crying out to know, Getty was like, “maintain my inventory photos”, and got here to us with the thought for an immersive, interactive expertise that goes behind the scenes on this hidden world. Tracing Artwork offers you an enchanting peek into the human tales hidden behind the artwork, geared toward anybody curious to grasp how artworks journey via time. Mainly, we took an unlimited pile of historic information and requested ourselves, “Can we make this really feel much less like information and extra like uncovering a historic thriller?” It seems, sure. Sure, we are able to. We want we had recognized this years in the past. See, Artwork Historical past is a profession, Mother!
Recognition
Awards, we wish to say, aren’t vital to us proper up till we win one, at which level there are tears and group hugs, after which we return to pretending none of it issues. The oldsters at FWA and Awwwards performed an actual position in getting us taken severely early on, and that recognition compounding over 20 years is a part of why we’re nonetheless standing. Our favorite shoppers are likely to have three issues in frequent: actual belief in what we do, real looking budgets, and a willingness to collaborate.
What’s Subsequent
Twenty years in, the aim hasn’t modified within the slightest: to make the web a bit much less shit than we discovered it. The one actual distinction is that our endurance for mediocrity is at an all time low. So, in case your model, content material, or web site is feeling a bit “same-sy” and desires a shakeup like a digital snowglobe, then hit us up at: newbusiness@resn.co.nz. We might help.
