As a part of Netflix’s second-quarter earnings report, the streamer introduced that it was integrating generative AI into extra of its productions, claiming that AI has been utilized in roughly 300 Netflix reveals and flicks in 2026 to this point.
On Thursday, Netflix shared a letter with its shareholders crammed with details about how effectively the firm was doing, how a lot cash it was making, and so forth. It additionally devoted an entire part of the letter to bragging about how Netflix is “more and more” utilizing AI instruments within the manufacturing of reveals and flicks, like The American Experiment and Brasil 70: A Saga do Tri. The corporate appears tremendous enthusiastic about how these genAI instruments will let it produce extra content material quicker and cheaper than ever earlier than. Yay, extra slop!
“We’re more and more leveraging these instruments to ship greater high quality output extra shortly and at a decrease value than conventional strategies,” mentioned Netflix within the shareholder letter. “In some circumstances, productions would have needed to omit key pictures and sequences within the absence of GenAI expertise.”
Netflix says that AI is now totally built-in into many alternative initiatives and is used from the idea stage, by way of pre-visualization, filming, and post-production. The corporate says genAI is usually utilized in post-production throughout the 300 or so reveals and flicks utilizing it in 2026.
Netflix says that in reveals like The American Experiment, genAI instruments “enhanced crowds, historic battle sequences, and worldbuilding establishing pictures.” It additionally claims that “in some circumstances, productions would have needed to omit key pictures and sequences within the absence of GenAI expertise.” I’m undecided if it means it is because the pictures had been actually not possible with out AI (uncertain) or as a result of they’d have value an excessive amount of and Netflix is in penny-pinching mode (plausible). Both manner, it’s clear that Netflix is totally embracing AI to assist it pump out extra slop to maintain subscribers paying an increasing number of every month.
AI can also be working its manner into the app itself, with Netflix explaining that it’ll use LLMs and AI to “enhance title discovery” and “higher perceive member preferences.” The corporate additionally claims AI will make search higher, too. What can’t AI do? Nicely, be a worthwhile expertise that really supplies correct and constant outcomes with out harmful knowledge facilities powering all of it, for one factor.
