In case you’re round my age, then you realize the enjoyment of utilizing an outdated paper map. Not actual pleasure, clearly. Extra the kind of pleasure usually related to making an attempt to maintain monitor of three pages, getting informed off for not holding it the best method up, or for giving directions too late, and discovering that the street you had been confidently following was changed by a retail park someday throughout the Blair years.
A paper map is just helpful for so long as the world stays nonetheless. The second roads change, roundabouts vanish, diversions seem, or any person decides to show half the city right into a one-way system designed by a sadist, that map turns into much less a information and extra a historic artefact. Pretty if you’re Christopher Columbus. Much less helpful if you’re making an attempt to get to Leeds for a 10am assembly.
That, in essence, is how most safety consciousness coaching nonetheless works; like a paper map. Printed at a second in time and handed out at scale. The content material could be superb. The design could also be polished. However none of that adjustments the fundamental drawback. It’s static. The menace panorama just isn’t.
Threats don’t stand politely nonetheless whereas your annual coaching cycle catches up. Attackers change ways always as a result of they’re making an attempt to succeed, not protect the integrity of your procurement course of. Phishing lures are actually formed by AI, tuned to context, tailor-made to the person, and adjusted quicker than most organisations can replace a slide deck. By the point subsequent yr’s consciousness module rolls spherical, the menace it was designed to handle has already had a number of costume adjustments and a passport renewal.
It’s additionally price making an allowance for that folks change too, not simply the threats. The one who seemed low danger six months in the past might now be drowning in a brand new function, coping with unfamiliar suppliers, dealing with stress they didn’t have earlier than, and are one rushed Friday away from making a regrettable determination. A static programme can not see that. It can not reroute. It can not say there’s hassle forward, keep away from this street, do that as a substitute. It simply sits there, insisting this area was the A41.
Because of this customized coaching must seem like one thing a lot nearer to Google Maps. It must be responsive and private. Conscious of what’s occurring now, not what was true when the coaching content material was commissioned and everybody nonetheless thought fax machines had a future. If there’s a pile-up forward, it ought to know. If one route is riskier than one other, it ought to alter. If somebody is driving, biking, strolling, or taking public transport, it ought to perceive that totally different individuals want totally different steering relying on the context they’re in.
Safety consciousness ought to work the identical method. The brand new joiner doesn’t want the identical intervention because the finance director. The one who simply failed a complicated phishing simulation doesn’t want a generic reminder that phishing exists, in the identical method a driver caught behind a motorway collision doesn’t want a notice explaining that roads can typically be busy. They want well timed steering, primarily based on what is occurring round them, that helps them make a greater determination in that second.
That’s what dynamic coaching does. It meets individuals the place they’re. It takes account of behaviour, context, stress, patterns, and adjustments over time. It understands that behaviour change just isn’t achieved by displaying everybody the identical video yearly and hoping muscle reminiscence by some means kinds out of company obligation.
Google Maps can be helpful as a result of it lets individuals contribute again. Spot an accident, a velocity lure, a closed lane, and you’ll report it so others profit. Safety tradition ought to have the identical high quality. If an worker spots one thing suspicious, reporting it needs to be simple, inspired, and really helpful to everybody else. A phish alert button is not only a characteristic. It’s your equal of warning the drivers behind you that there’s a flaming bin lorry overturned in lane two. Shared visibility issues.
Then there’s personalisation. Keep away from toll roads. Keep away from motorways. Take public transport. Stroll as a substitute. The route adjustments relying on what is smart for you. Safety coaching needs to be no totally different. Some customers want extra assist. Some want much less. Some are repeatedly focused. Some are persistently resilient. Some want teaching within the second. Some want reinforcement over time. Treating all of them the identical is like telling a bike owner and an HGV driver to comply with the equivalent route after which performing stunned when any person results in a canal.
An honest safety consciousness programme mustn’t behave like a memento map from the age of sail. It ought to behave like a residing navigation system. It ought to replicate present threats, present customers, present pressures, and present behaviours. It ought to assist individuals keep away from hazard earlier than they fall into it. It ought to study. It ought to adapt. It ought to reroute.
As a result of in case your coaching can not inform the distinction between the street because it was and the street as it’s, then it’s not guiding anybody wherever. It’s simply nostalgia with branding.
