Philadelphia, Pennsylvania, July twenty seventh, 2026, CyberNewswire
Safety Threat Advisors is proud to share that CRN, a model of The Channel Firm, has acknowledged Joe Cicero as a finalist within the second annual CRN Better of the Channel Awards within the Greatest Channel Visionary of the 12 months class.
As a finalist, Joe is being spotlighted for his dedication to channel innovation and excellence by unifying advertising and marketing, alliances, and gross sales right into a single progress engine, constructing a structured, partner-led Co-Promote mannequin with Microsoft that influenced over $10M in providers income, and driving significant progress in partner-sourced pipeline.
The CRN Better of the Channel Awards honors particular person leaders, groups, and firms setting an instance with their visionary methods and excellent contributions to channel success.
Winners might be introduced on the Better of the Channel Awards Gala in Atlanta on Oct. 13, instantly following The Channel Firm’s XChange Better of Breed Convention.
As Chief Advertising Officer at Safety Threat Advisors, Joe Cicero leads advertising and marketing technique, model, and companion packages targeted on readability, credibility, and measurable influence.
A former Microsoft safety alumnus, Joe reworked SRA’s alliance mannequin right into a unified, partner-led progress engine, driving deep go-to-market alignment throughout Microsoft Safety, Sentinel, and Defender.
Underneath his management, SRA superior into MISA and achieved the MXDR Verified designation whereas increasing joint resolution motions throughout enterprise markets.
Joe bridges technical execution with strategic imaginative and prescient to operationalize scalable co-sell rhythms and ship high-value outcomes for shared prospects
“The finalists of the CRN Better of the Channel Awards signify the easiest of the IT channel,” stated Jennifer Follett, VP, U.S. Content material and Govt Editor of CRN, The Channel Firm.
“By innovation, distinctive management, and an unwavering dedication to companions and prospects, these people, groups, and firms are serving to form the way forward for the channel.
We’re proud to acknowledge their accomplishments and the lasting influence they proceed to make throughout the trade.”
“Joe shortly distinguished himself as a transformative chief, unifying advertising and marketing, alliances, and gross sales right into a single, accountable progress engine. He doesn’t simply see the place the market goes – he builds the methods essential to get there.” — Tim Wainwright, CEO, SRA“Joe stands out as a frontrunner who actively works to evolve how companions function within the channel.
His deal with scalable co-sell and unified GTM displays a forward-looking view of how resolution suppliers should adapt in an AI & platform-driven world.” — Maria Thomson, Director, MISA“Joe turns technique into repeatable execution—the self-discipline that strikes a partnership from advert hoc wins to a predictable, partner-led progress engine. He constructed an SRA movement that’s security-first and tightly coupled to Microsoft priorities.” — Joshua Shea, Sr. PDM, Microsoft
The complete checklist of CRN Better of the Channel Award finalists could be considered on-line at crn.com/best-of-the-channel-awards.
About Safety Threat Advisors
Safety Threat Advisors is a number one cybersecurity consulting agency specializing in revolutionary options to strengthen organizations’ safety posture.
With experience in Purple Workforce workout routines, risk resilience, and detection engineering, SRA empowers groups to remain forward of evolving cyber threats.
About The Channel Firm
The Channel Firm (TCC) is the worldwide chief in channel progress for the world’s high know-how manufacturers.
We speed up success throughout strategic channels for tech distributors, resolution suppliers, and finish customers with premier media manufacturers, built-in advertising and marketing and occasion providers, strategic consulting, and unique market and viewers insights.
TCC is a portfolio firm of funding funds managed by EagleTree Capital, a New York Metropolis-based non-public fairness agency. For extra data, go to thechannelco.com.
Comply with The Channel Firm: LinkedIn, X
2026 The Channel Firm, Inc. The Channel Firm emblem is a registered trademark of The Channel Firm, Inc. All different emblems and commerce names are the properties of their respective house owners. All rights reserved.
Doug Webster
Safety Threat Advisors
Lindsay Sawyer
The Channel Firm
