The issue is with the “and.” (Typically a ‘however’ in disguise.)
I wish to make the artwork I’ve in my head, and I need the market to find it irresistible.
I wish to have the marriage of my goals, and I don’t wish to fear about cash, and I need my cousins and mates to get pleasure from each little bit of it.
I wish to take few dangers and I need extraordinary returns.
I wish to have a tough dialog and I need there to be no pressure, stress or doable downsides.
We hesitate to confess what we actually need as a result of when the ‘and’ exhibits up, we will see we’re being unreasonable. It’s simpler to easily hope and dream.
Strategic considering doesn’t ignore the methods throughout us, or the trade-offs that shortage and competitors require. As an alternative, it embraces them.








