At Sophos, we envision a world the place organizations of any dimension and means have a transparent path to superior cybersecurity outcomes. It guides each determination we make from how we design options, to how we empower companions – to how we current ourselves as a model.
For this reason I’m so excited to have unveiled Sophos’ refreshed model design at Black Hat earlier this month – and a brand new Sophos brand for the primary time in twenty years:
Whenever you defend greater than 600,000 organizations worldwide, readability issues. Our new appear and feel affords a clear, trendy, and energetic illustration of the Sophos model, and the superior outcomes we create for our clients and companions.
A Protect for Right this moment’s Risk Panorama
The brand new Sophos brand nods to our historical past, nevertheless it’s reimagined with a protect that represents our protection towards cyberattacks. Inside that protect lives the twin energy of Sophos: AI-native expertise and world-class human experience. Collectively, they create unmatched protection that adapts as quick as threats evolve.
Why Change – and Why Now?
Our refreshed model design is greater than a brand new look — it displays who we’re, what we stand for, and the place we’re headed along with our clients and companions.
Within the 40 years since Sophos was based, we’ve seen a exceptional quantity of disruption within the cybersecurity panorama – from an evolving risk mannequin to an increasing assault floor, and fast-paced technological and AI innovation on each offense and protection.
At all times, Sophos has been on the forefront on a relentless path of innovation. We started as a single product anti-virus supplier. Now, we’re a worldwide cybersecurity chief trusted by greater than 600,000 organizations around the globe. Our acquisition of Secureworks earlier this 12 months was a daring step ahead—increasing our award-winning expertise, intelligence, and companies, and strengthening our capacity to ship managed detection and response (MDR), vulnerability administration, and id risk safety at scale.
We’ve earned buyer belief. We’ve confirmed our worth. Now, with our refreshed design, we’re talking with the identical boldness and readability that we carry to our expertise and companies.
Extra Than a Look—A Dedication
Cybersecurity ought to by no means be a luxurious. But fewer than 1 in 10,000 organizations have a CISO (or title equal). That leaves over 99% of companies with out devoted safety management, and in consequence, missing a robust technique to successfully defeat cyberattacks.
We’re dedicated to closing that hole – and we’re uniquely positioned to take action. We meet organizations the place they’re of their safety journey and scale with them as they develop. With our open, AI-native platform, built-in portfolio, and international accomplice ecosystem, we give each buyer—from startups to international enterprises—the identical capacity to defend, adapt, and construct cyber resilience.
Design follows technique. Our new id is daring, clear, and assured—identical to the long run we’re constructing with our clients and companions.
Collectively With Our Companions
Our companions are core to our success, and their suggestions on the rebrand has been energizing:
“When companions keep the course, a brand new brand marks not only a rebrand, however an thrilling journey forward.” – Vimesh Avlani, Managing Director, Graftronics
“At first, I caught myself beginning at [Sophos’] new brand and design, questioning if one thing had modified and sure, it positively has. And I’ve to say: I like it. It’s recent, trendy, and has this clear, assured look that simply matches completely with Sophos. Generally it’s the refined design shifts that carry the most important impression.” – Stoyan Bozov, IT Architect Community & Cybersecurity, Bechtle
Strolling the ground at Black Hat, seeing our new model delivered to life, I felt immense pleasure in what we’ve constructed—along with our companions—to defend organizations across the globe.
Defeat Cyberattacks – At all times
Whereas our look has advanced, our tagline stays the identical: Defeat Cyberattacks. It’s not only a line—it’s our promise. At Sophos, no group fights alone. Along with our companions, platform, and knowledgeable groups, we ship safety that disrupts assaults earlier than they disrupt enterprise.
From stopping a ransomware assault at 2 a.m. to serving to organizations scale throughout continents, Sophos is there.
Our rebrand is the outward expression of that dedication. A recent look. The identical relentless deal with superior outcomes. And a daring future with our clients and companions on the heart.
