The HubSpot Weblog’s AI Traits for Entrepreneurs Report [key findings from 1,000+ marketing pros]

With 66% of entrepreneurs globally utilizing synthetic intelligence of their roles, it is now not a matter of if you need to use AI however how. How are different entrepreneurs (and your competitors) utilizing AI? How are you going to use AI ethically?

To know AI in advertising in 2025, we surveyed over 1,000 advertising and promoting professionals worldwide.

Our findings will assist us decipher AI traits, discover the present most typical use instances for AI, and discover ways to navigate the know-how as new legal guidelines and guardrails handle its utilization.

Desk of Contents

Key Findings: The Present State of AI

1. AI is now not an experiment — it is integral to advertising workflows.

When AI first started gaining traction, we frequently inspired entrepreneurs to experiment with AI and see if/how they will undertake it into their workflow.

Nicely, the times of simply experimentation are over, and whereas the robots aren’t taking our jobs, they’re now embedded in our workflows.

Listed below are the info:

• 91% of promoting leaders say staff/groups at their group use AI to help them of their jobs.
• 82% of entrepreneurs say both they or their firm invested in automation instruments for workers to leverage of their roles.
• 66% report that their group builds inside AI instruments particularly for advertising groups.

As you possibly can see from these stats, entrepreneurs have totally embraced AI as an assistive device. So, if you happen to’re nonetheless not embracing AI inside your group, finest consider your competitors doubtless is.

2. Although AI has turn out to be commonplace in advertising, obstacles nonetheless maintain extra entrepreneurs from adopting new AI instruments.

Whereas AI has turn out to be essential and normalized in advertising, many entrepreneurs are nonetheless hesitant to combine new AI instruments into their workflows. Listed below are the…