Some studios are recognizable lengthy earlier than you learn their identify. Not as a result of each mission follows the identical visible method, however as a result of all of them share the identical stage of care: precision in each interplay, readability in each narrative, and a seamless alignment between what a model desires to precise and what customers truly expertise. Bonhomme is a kind of studios.
Based in Paris in 2013 by Morgane Urbain and Emmanuel Cruellas, Bonhomme was constructed on a easy conviction: digital is way over a communication channel—it’s the place model experiences really come to life. Over the previous decade, this philosophy has led to greater than 125 tasks, over 200 worldwide awards, a number of Studio of the Yr nominations at Awwwards, and long-term collaborations with manufacturers similar to TAG Heuer.
A Founder-Led Studio with a Arms-On Method
What distinguishes Bonhomme from bigger companies is just not its dimension, however its construction. The studio is intentionally constructed round a compact staff, with its two founders personally concerned in each mission from starting to finish.
Morgane Urbain leads inventive course, shaping model identification, visible consistency, and the general communication technique. Emmanuel Cruellas oversees artwork course, expertise structure, interplay design, and inventive improvement, making certain that each digital product combines technical excellence with a refined consumer expertise.
This shut involvement creates an unusual stage of continuity all through every mission. The identical individuals who outline the preliminary inventive imaginative and prescient are accountable for validating the ultimate consequence. That constant, senior-level perspective permits Bonhomme to ship the identical stage of excellence whether or not designing a world e-commerce platform for a luxurious watchmaker or creating an interactive set up for Cartier’s historic headquarters on Rue de la Paix in Paris.
— Emmanuel Cruellas, Co-founder & Design Director
A Full Digital Experience, from UX to Immersive Experiences
UX/UI: Designing with Goal
Bonhomme’s digital providing spans the whole design course of, from strategic scoping to technical implementation. Fairly than treating design and improvement as separate disciplines, the studio approaches them as complementary practices that evolve collectively all through each mission.
At Bonhomme, UX design is rooted within the rules of Design Dash methodology. Each mission begins with a structured discovery part involving stakeholder interviews, consumer journeys, empathy mapping, and collaborative workshops to align groups earlier than a single interface is designed.
Person flows are then prototyped, examined, and refined via successive iterations. The ensuing interface isn’t merely a visible proposal—it’s a rigorously thought of response to actual consumer behaviors, formed till each interplay feels easy and intuitive.
Premium E-commerce: Driving Conversion With out Compromising Model Identification
For Bonhomme, a profitable e-commerce platform ought to prolong the model expertise moderately than interrupt it. Buying ought to really feel like a pure continuation of the journey, not a transactional break.
Every mission begins with an in-depth buyer expertise audit, combining consumer analysis, qualitative interviews, and journey evaluation earlier than coming into the design part. This course of permits the studio to steadiness inventive course with business efficiency, creating platforms that encourage confidence whereas optimizing conversion.
This experience has led Bonhomme to collaborate with manufacturers together with TAG Heuer, Maison Montagut, Nescens, and famend watchmaker Jean-Claude Biver, designing premium purchasing experiences the place storytelling and efficiency coexist seamlessly.
Company Web sites: Structuring Institutional Communication
Designing a company web site begins with designing info itself. Earlier than creating any interface, Bonhomme analyzes the group’s communication goals, audiences, and content material ecosystem to outline a transparent info structure. Navigation is then structured round intuitive consumer journeys that assist guests rapidly entry the data most related to them.
The visible interface is constructed on a documented design system composed of reusable parts, making certain long-term consistency, scalability, and maintainability. This method has been utilized to tasks for France Télévisions, Perrier, the Pageant de Cannes, and worldwide regulation agency Sekri Valentin Zerrouk, every requiring a special steadiness between institutional communication, editorial readability, and model expression.
Immersive Web sites & WebGL: When Expertise Turns into Storytelling
If there may be one space the place Bonhomme has earned a particular status inside the digital design group, it’s inventive improvement. The studio designs immersive digital experiences powered by WebGL, real-time rendering, shaders, and superior interactions—not as visible results for their very own sake, however as storytelling instruments that deepen a model’s narrative and strengthen emotional engagement.
Initiatives such because the TAG Heuer Carrera Skipper touchdown web page, with its real-time 3D ocean surroundings, the Lacoste Heritage expertise, Audi Dare TT, and Bonobo illustrate the studio’s potential to mix inventive know-how with meticulous artwork course. Each interplay is purposeful, each animation helps the narrative, and each technical selection contributes to the general model expertise. Efficiency stays a core consideration all through the method.
Each WebGL expertise is engineered with browser compatibility, loading velocity, and rendering optimization in thoughts, making certain that immersion by no means comes on the expense of usability.
Design Techniques: Constructing for Lengthy-Time period Consistency
A well-designed digital product ought to have the ability to evolve with out dropping its identification. Because of this, design programs play a central function in Bonhomme’s methodology. Fairly than treating them as easy UI libraries, the studio develops complete design frameworks that mix visible language, interplay rules, reusable parts, typography, grids, shade palettes, and interface states inside absolutely documented Figma libraries.
These programs are designed for the groups who will preserve and broaden the product after launch. They supply a shared language between designers and builders, speed up manufacturing, and guarantee consistency throughout each touchpoint whereas remaining versatile sufficient to help future progress. By establishing a scalable basis from the outset, Bonhomme permits manufacturers to introduce new options, pages, and companies with out compromising the integrity of the consumer expertise. Organizations similar to France Télévisions and TAG Heuer proceed to depend on design programs conceived and applied by the studio.
Cell Functions: Extending the Model Expertise
For Bonhomme, a cellular utility is greater than a purposeful software—it’s a pure extension of a model’s ecosystem. The studio designs bespoke iOS and Android purposes that start with a deep understanding of consumer habits, enterprise goals, and product technique.
Every mission begins with consumer analysis, personas, consumer journeys, and data structure earlier than evolving into modular interfaces designed to stay constant because the product grows. The ensuing UI programs are constructed to adapt throughout units, display sizes, and future product iterations, making certain each usability and long-term scalability. Among the many studio’s notable cellular tasks are the official Pageant de Cannes utility and Audi Noticed, each designed to ship intuitive, partaking experiences whereas remaining trustworthy to every model’s identification.
Interactive Installations: Bringing Digital Experiences into Bodily Areas
Bonhomme’s experience additionally extends past the display into bodily environments. The studio designs interactive installations for exhibitions, flagship shops, commerce exhibits, pop-up experiences, and cultural venues, combining digital storytelling with spatial design to create memorable model experiences.
These tasks draw upon the identical disciplines that form the studio’s net experiences—artwork course, UX/UI, interplay design, and inventive improvement—whereas addressing the distinctive technical constraints of bodily environments, the place reliability, responsiveness, and ease of use are vital. Notable tasks embody the interactive set up for Cartier on Rue de la Paix in Paris, immersive experiences for Coca-Cola, and large-scale installations developed for Renault and Dacia.
Whatever the medium, Bonhomme pursues the identical goal: know-how ought to at all times serve the story—not the opposite method round. Each interplay ought to really feel easy, even when it’s supported by refined technical execution. And each touchpoint, from the primary go to to a web site to the ultimate display of a cellular utility or an immersive set up, ought to faithfully specific the essence of the model.
— Morgane Urbain, Co-founder & Artistic Director
