Which is healthier in 2026?

Evaluating Semrush vs. Moz? Each assist groups analysis key phrases, audit websites, analyze backlinks, and monitor rankings. Whereas a number of core options overlap, the extra helpful comparability is how a lot information sits behind every function and the way far every platform extends past Search engine marketing into AI search and different advertising and marketing workflows. 

Semrush is a model visibility platform that manages Search engine marketing and AI visibility in a single workflow. Moz is an Search engine marketing-focused platform greatest recognized for its Area Authority (DA) metric and its Search engine marketing schooling assets.

This information is for entrepreneurs and Search engine marketing groups deciding between the 2, whether or not you’re shopping for your first platform or eager about switching. 

Moz vs. Semrush at a look

Moz is an Search engine marketing-focused platform with AI visibility options included from $99 per 30 days. The platform contains a big backlink index and beneficiant web site crawl allowances.

Semrush covers the identical Search engine marketing foundations with a bigger key phrase and AI analysis database, day by day monitoring, and extra toolkits for advertising and marketing past Search engine marketing.

Semrush Search engine marketing plans begin at $139.95 per 30 days, whereas mixed Search engine marketing and AI visibility plans begin at $199 per 30 days.

Select Semrush when you:

• Need intensive key phrase and competitor analysis throughout a number of international locations
• Wish to analysis AI-search demand earlier than deciding which subjects and prompts to trace
• Want key phrase rankings and customized AI prompts up to date day by day
• Need paid search competitor analysis alongside Search engine marketing
• Anticipate to broaden into content material, native, social, or digital PR work on the identical platform

Select Moz when you:

• Need Search engine marketing and AI visibility on one plan at a decrease entry value
• Prioritize backlink analysis
• Handle a number of web sites and wish larger marketing campaign allowances at a mid-tier value
• Crawl giant websites and wish beneficiant month-to-month audit allowances

How does Semrush examine to Moz at a excessive stage?

Semrush is a broad model visibility platform, whereas Moz is a centered Search engine marketing platform. Each embrace AI visibility, however they bundle every little thing round it in another way.

The most important hole is the place Search engine marketing and AI search overlap. Semrush’s key phrase database is over 23 occasions bigger than Moz’s (29.2B+ vs. 1.25B+), and its key phrase rankings and AI immediate monitoring replace day by day slightly than weekly. Meaning you’ll have extra information to search out alternatives and monitor your day by day motion throughout key phrases and prompts that matter probably the most to your corporation. 

Semrush additionally brings Search engine marketing and AI visibility collectively utilizing its personal search information and infrastructure. As extra AI visibility platforms flip to exterior suppliers for Search engine marketing information, this turns into an necessary benefit.

Past Search engine marketing and AI visibility, Semrush presents devoted toolkits for market intelligence, promoting, native advertising and marketing, social media, and digital PR. For bigger groups, Semrush additionally offers enterprise-level options with extra devoted help.

Moz Professional combines core Search engine marketing workflows with AI visibility, whereas Moz AI Explorer presents AI visibility as a standalone product beginning at $45 per 30 days. Moz Native, STAT, Moz API, and Moz Knowledge cowl different specialised wants as separate merchandise.

In apply, Semrush leads on key phrase and AI analysis information, monitoring frequency, and the vary of promoting capabilities. Moz leads on backlink index measurement, crawl allowances, immediate monitoring quantity on comparable entry-level plans, and beginning value.

Semrush overview

Semrush presents core plans that cowl Search engine marketing and AI visibility, with further toolkits for promoting, digital PR, social media, native advertising and marketing, and market intelligence.

Its analysis information contains 29.2B+ key phrases throughout 142 geographic databases, 43T+ backlinks, and 317M+ AI prompts.

Certainly one of Semrush’s core strengths is how its instruments join right into a single workflow.

To indicate what that appears like in apply, we ran amerisleep.com by means of Semrush to hint a site visitors decline to the web page driving many of the loss, then took motion on it.

First, the decline. Area Overview estimated 98.1K month-to-month natural visits, down 18% month over month. 

We clicked the 98.1K site visitors determine to open the Natural Rankings report. Navigate to “Place Modifications” tab and test “Prime Web page Modifications” to see which URLs had been accountable.

Amerisleep’s mattress measurement chart and dimensions information was nonetheless producing 54.1K month-to-month visits, however had misplaced 19.6K over the earlier 28 days.

To analyze the URL additional, we clicked “View full report,” which opened the Prime Pages instrument.

Prime Pages confirmed that the web page accounted for 55.15% of Amerisleep’s estimated natural site visitors and ranked for 10.3K key phrases. Semrush additionally tied the web page to 116 AI prompts and 331 referring domains. 

That made it a robust candidate for a content material replace or full rewrite slightly than a brand new web page. 

From right here, we clicked “Generate Search engine marketing transient” beneath the URL, which launched a brief-building workflow for the content material replace. The workflow surfaced competing articles we might choose as examples, then guided us by means of organising the transient’s key phrases, construction, and metadata.

In a couple of minutes, we noticed an underperforming piece of content material and constructed a plan to enhance it. That’s only one small instance of how Semrush presents related workflows to rapidly go from analysis to motion. 

A couple of extra options stand out:

• Authority Rating measures extra than simply hyperlinks.Whereas Moz presents DA to measure a site’s backlink power, Semrush Authority rating is a compound metric that calculates authority from a number of angles (hyperlink energy, spam indicators, and natural site visitors).
• AI search analysis goes past immediate monitoring. Semrush’s 317M+ immediate database lets groups analysis AI prompts, questions, and subject alternatives earlier than deciding what’s price monitoring.
• Key phrase rankings and customized AI immediate monitoring replace day by day. That issues for groups that must catch visibility modifications earlier than a weekly replace permits.
• Analysis can prolong past Search engine marketing. Semrush presents devoted toolkits that stretch into promoting, content material, native advertising and marketing, social media, and digital PR. These subscriptions price further.
• Semrush MCP is included with the core Search engine marketing + AI Search plans. You may question Semrush information by means of appropriate AI assistants as a substitute of working solely contained in the Semrush UI.

That mentioned, Semrush has some limitations:

• Visitors & Market, Promoting, Social, Native, AI PR, and different specialist toolkits supply prolonged workflows however require add-ons to your subscription
• Mixed Search engine marketing and devoted AI visibility begins at $199 per 30 days, in contrast with $99 per 30 days for Moz Professional Normal

Moz overview

Moz Professional is a centered Search engine marketing and AI visibility platform with a very giant hyperlink index.

Moz reviews 45.5T hyperlinks throughout 1B domains, alongside 1.25B key phrase recommendations in Key phrase Explorer.

Certainly one of Moz’s core strengths is popping backlink information into sensible link-building alternatives.

To indicate what that appears like in apply, we used Hyperlink Intersect, which finds web sites linking to your opponents however to not you.

You may examine your web site towards as much as 5 opponents, then type the outcomes by DA (Moz’s estimate of relative rating power), Spam Rating (which flags patterns related to lower-quality websites), and the variety of opponents every web site hyperlinks to.

That helps slender a big backlink dataset right into a extra helpful prospect listing.

From there, you’ll be able to open the referring web page to know why the competitor earned the hyperlink, then save promising domains for outreach or additional evaluate.

Moz recommends treating Spam Rating as a sign for additional investigation slightly than proof {that a} web site is spammy.

Moz additionally contains AI visibility inside Moz Professional. 

Its Normal plan tracks 150 prompts weekly throughout ChatGPT, Gemini, Google AI Mode, and Perplexity, exhibiting whether or not your model seems, which sources are cited, and the way the model is described. 

Medium will increase the allowance to 300 prompts, whereas Massive contains 600.

A couple of different capabilities stand out:

• Moz has a bigger printed backlink index than Semrush. Its 45.5T-link index spans 1B domains, in contrast with Semrush’s 43T+ backlink database.
• Search engine marketing and AI visibility are included from $99 per 30 days. That offers groups a lower-cost entry level if they need each in the identical product.
• Crawl allowances are beneficiant. Moz Professional contains 400K crawled pages per 30 days on Normal, 2M on Medium, and 5M on Massive.
• Moz presents separate merchandise for extra specialised necessities. STAT helps higher-volume rank monitoring, whereas Moz API and Moz Knowledge present programmatic and large-scale entry to go looking information.

There are a number of areas the place Moz presents much less depth:

• Moz reviews 1.25B key phrase recommendations, significantly fewer than the 29.2B+ key phrases in Semrush’s database.
• Key phrase rankings and AI prompts replace weekly, whereas Semrush helps day by day monitoring.
• Moz Professional tracks key phrase rankings solely by means of place 20. Something decrease seems as “21+,” making it tougher to measure rating enhancements past the primary two pages of search outcomes.
• Moz presents AI immediate recommendations to assist establish related prompts, however lacks an equal to Semrush’s 317M+ immediate database for researching AI-search demand at scale.
• Moz Professional focuses on Search engine marketing and AI visibility, so groups that want promoting, market intelligence, content material, social media, or digital PR instruments will want different platforms.

How do Semrush options examine to Moz options?

Each platforms additionally supply choices for bigger groups and extra specialised necessities.

Semrush Enterprise provides customized limits, large-scale AI immediate monitoring, multi-million-page crawling, and governance controls for groups managing a number of manufacturers and areas. Pricing is customized, and groups can request a demo to see if it is a good match.

Moz serves bigger groups by means of separate merchandise: STAT for high-volume rank monitoring, Moz API for programmatic entry, and Moz Knowledge for large-scale search datasets.

Semrush vs. Moz pricing

Moz Professional Normal contains Search engine marketing and AI visibility for $99 per 30 days. Semrush’s Search engine marketing plans begin at $139.95 per 30 days, whereas plans combining Search engine marketing and AI visibility begin at $199 per 30 days. Semrush additionally presents extra tracked key phrases and day by day updates, in contrast with Moz’s weekly updates.

Costs beneath use month-to-month billing. See Semrush pricing and Moz pricing for present plans.

On the entry stage, Moz Professional Normal prices $100 much less per 30 days than Semrush Starter with AI visibility. Moz permits you to monitor 150 AI prompts weekly, in contrast with 50 prompts tracked day by day on Semrush.

For key phrase monitoring, Semrush presents 500 key phrases up to date day by day, in contrast with 300 up to date weekly on Moz. Nevertheless, Moz presents extra crawl capability, at 400K pages per 30 days versus 100K on Semrush.

Semrush’s benefit lies in its monitoring frequency and analysis depth. Starter contains day by day key phrase and immediate monitoring alongside devoted AI visibility analysis and model evaluation. Increased Semrush tiers add historic information, content material optimization, multi-location monitoring, API entry, and bigger limits as you scale.

Semrush vs. Moz: Which do you have to select?

Select Semrush if you wish to go deeper into Search engine marketing and AI-search analysis and join that analysis to a broader set of promoting workflows.

Its bigger key phrase database, 317M+ AI immediate database, day by day key phrase and immediate monitoring, and extra toolkits make it higher suited to groups that must establish alternatives, perceive why visibility is altering, and act on these insights throughout search and different advertising and marketing channels.

If you need a centered Search engine marketing platform with AI visibility at a decrease beginning value, Moz could also be a greater match.

It additionally presents beneficiant crawl allowances and better monitoring limits on some plans, which might work nicely for groups whose wants are primarily centered on Search engine marketing monitoring and web site auditing.

In the end, the selection comes all the way down to scope. Moz is a strong match for groups with centered Search engine marketing wants, whereas Semrush presents a full model visibility platform that brings Search engine marketing and AI search collectively, with information throughout 142 markets and devoted toolkits for content material, promoting, and different advertising and marketing channels as your wants develop.