Why is your knowledge price a lot?

Behind each free on-line service, there is a value being paid. Be taught why your digital footprint is so precious, and while you may truly be the product.

22 Jul 2025

Your digital footprint is extra precious than you assume. It is not only a path of knowledge left behind by your on-line exercise – it is a goldmine of delicate knowledge. On this episode of Unlocked 403, Becks sits down with ESET World Safety Advisor Jake Moore to debate what it really means once they say “if it is free, you’re the product” – and the implications on your privateness and safety.

Their dialog pulls again the curtain on how social media, apps, and web sites gobble up, analyze, and use your private info, in addition to why this relentless knowledge gathering could pose hidden dangers, particularly for youngsters.

Additionally they go on to debate every little thing from the nuances of first- versus third-party knowledge assortment, a precept known as knowledge minimization, the facility of metadata, all the best way to the intricacies of apps’ privateness settings. Talking of which, Jake shares his personal actionable suggestions for navigating these settings and for conserving your self safer and extra non-public on-line in a world the place your private info is a sizzling commodity.