WP Engine introduced Commerce Join, a partnership with BigCommerce that allows ecommerce shops to scale to the subsequent degree with none downtime or modifications to search engine optimization. Most significantly, Commerce Join shouldn’t be about changing platforms however enabling a protected technique to modernize and develop to the subsequent degree whereas preserving every thing concerning the model.
What WP Engine introduced is about serving to ecommerce shops migrate their enterprise with out downtime whereas additionally preserving search engine optimization. Scaling and modernizing an ecommerce retailer can negatively influence search visibility, however WP Engine’s Commerce Join solves that drawback by preserving all the WordPress search engine optimization, design, and consumer expertise, making the selection to scale a enterprise a simple one.
Heather Brunner, Chairwoman and CEO at WP Engine, defined:
“Rising ecommerce manufacturers shouldn’t have to decide on between the WordPress expertise they’ve invested in and the commerce capabilities they should scale, our partnership with BigCommerce offers manufacturers the flexibleness to scale confidently, adapt as their enterprise evolves, and construct for what’s subsequent.”
That half about “what’s subsequent” is necessary due to the profound modifications launched by AI purchasing, which Commerce Join can tackle.
The official announcement shares how Commerce Join works:
“By connecting BigCommerce’s enterprise commerce platform with WP Engine’s platform, high-growth midmarket manufacturers can scale their ecommerce capabilities whereas leveraging the ability of WordPress.
Conserving content material and commerce related additionally helps manufacturers keep constant product data throughout their digital experiences, creating richer purchasing journeys whereas strengthening product visibility as AI-powered search and discovery proceed to evolve.”
Interview With VP of Product At WP Engine
Search Engine Journal had the chance ask extra questions on Commerce Join, Keith Fafel, VP of Product at WP Engine supplied solutions that ought to assist ecommerce shops perceive how the brand new product may also help them.
Not About Changing Platforms
What are the indicators {that a} WordPress-based ecommerce retailer could must modernize and step as much as a extra succesful ecommerce resolution? What benefits does Commerce Join present retailers who discover themselves outgrowing WooCommerce and are able to develop their enterprise to the subsequent degree?
Fafel defined that this isn’t about changing WordPress:
“We see WP Engine Commerce Join for BigCommerce as fixing a broader development and platform problem, whereas serving to rising manufacturers scale with confidence. It’s not about changing one platform with one other. Every ecommerce resolution takes a special strategy to serving to manufacturers create a profitable on-line retailer. We wish to continue to grow the WordPress ecosystem, and this resolution gives optionality for scaling ecommerce websites.
WP Engine Commerce Join for BigCommerce gives a number of benefits to retailers. The most important benefit is that it allows them to protect the WordPress experiences they’ve already constructed whereas including the enterprise commerce capabilities wanted to help bigger catalogs, greater site visitors, and continued development.”
How Commerce Join Preserves search engine optimization
Many companies make investments closely in content material, search engine optimization, and customized WordPress experiences earlier than they outgrow their ecommerce platform. How does this partnership assist them protect these investments whereas persevering with to develop?
WP Engine’s Keith Fafel responded:
“WP Engine Commerce Join for BigCommerce preserves construct investments by permitting manufacturers to maintain their current WordPress content material, themes, customized designs, URL constructions, and search engine optimization basis. As an alternative of rebuilding the consumer-facing expertise, manufacturers can modernize the commerce platform beneath it, lowering disruption whereas gaining the scalability and capabilities wanted for continued development.”
A Secure Path To Scale Ecommerce And Maintain What Works
How does this partnership change what’s doable for WordPress retailers that wasn’t sensible earlier than?
Fafel answered:
“This partnership offers rising WordPress manufacturers a brand new path to scale. As an alternative of selecting between preserving the digital experiences they’ve constructed or adopting extra superior commerce capabilities, they’ll now do each. This implies retailers can proceed to scale whereas preserving the content material, design, search engine optimization, and buyer experiences that drive their enterprise. This resolution gives WP Engine prospects with a alternative for the way they function and scale their ecommerce enterprise, whereas protecting them within the WordPress ecosystem.”
That’s an attention-grabbing reply as a result of it underlines that Commerce Join shouldn’t be a alternative for WordPress, it’s a technique to protect all of the issues that work with the WordPress platform whereas additionally modernizing and scaling.
What Varieties Of Enterprise Profit From Commerce Join?
I requested WP Engine’s Keith Fafel to inform us what varieties of companies stand to learn essentially the most from WP Engine Commerce Join for BigCommerce, and what are the traits of a model that should modernize with Commerce Join.
Fafel defined that high-growth manufacturers that really feel they’re reaching the boundaries of their present platform stand to learn:
“WP Engine Commerce Join for BigCommerce is designed for high-growth, mid-market manufacturers producing <$1M in GMV which can be reaching the subsequent stage of their ecommerce journey. They sometimes have established WordPress web sites with important investments in content material, design, and search engine optimization, and are experiencing rising product catalogs, greater site visitors, and extra complicated commerce wants.
Moderately than rebuilding what already works, these companies need a technique to modernize their commerce capabilities whereas preserving the digital experiences which have helped drive their development.”
What capabilities do companies sometimes uncover they want as they scale and the way does BigCommerce present that?
Fafel answered:
“As retailers develop, they sometimes must help bigger product catalogs, greater site visitors volumes, extra complicated operations, and wish better flexibility to adapt as their enterprise evolves. Via our partnership with BigCommerce, the platform offers manufacturers an enterprise-ready commerce basis that scales with these wants, whereas permitting them to protect the WordPress experiences that already drive their enterprise.”
Be taught extra about Commerce Join right here.
Featured Picture by Shutterstock/Dilok Klaisataporn
