One of many first actual jobs I landed as a B2B content material author was summarizing a few marketing campaign stories for a product adoption platform. I’ll be sincere — I used to be terrified. Coming from a fiction-writing background, I used to be far more comfy describing issues intimately.
Summarizing? Not my sturdy swimsuit.
Each time I heard the phrase “govt abstract,” it sounded stiff, formal, and overly company. However quickly, I realized that govt summaries are, put merely, the elevator pitch or the TL;DR (too lengthy; didn’t learn) of a doc. And so they’re vital, particularly in advertising and marketing and gross sales, the place leaders don’t have time to learn 30-page decks or full audit stories.
On this article, I’m going to show you learn how to write an govt abstract — what to incorporate, what errors to keep away from, and whether or not it’s okay (and sensible) to make use of AI instruments that will help you.
Desk of Contents
What’s an govt abstract?
An govt abstract is a short overview of an extended skilled doc, like a marketing strategy, proposal, or report. It is generally firstly of a doc (or report) and goals to seize a reader’s consideration whereas summarizing vital data corresponding to the issue or alternative being addressed, targets, key findings, targets, and proposals.
Finally, an govt abstract provides readers a concise overview of an important data in a doc, so they do not need to learn all the factor.
Consider it just like the SparkNotes of the enterprise world.
Paperwork that incessantly have an govt abstract embody:
- Enterprise plans
- Analysis stories
- Mission proposals
- Annual stories
How does it differ from different enterprise statements? Let’s evaluate.
Government Abstract vs. Enterprise Plan
All enterprise plans have an govt abstract, however not all govt summaries belong to enterprise plans.
A marketing strategy contains an organization overview, short-term and long-term targets, data in your services or products, gross sales targets, expense budgets, your advertising and marketing plan, and even group data.
Enterprise plans are very detailed and complete. They are often as brief as a dozen pages or so long as 100 pages. The chief abstract is the primary part of the marketing strategy.
An in-demand CEO or investor won’t have the bandwidth to learn your full marketing strategy with out first understanding your organization or targets. That’s the place an govt abstract is useful.
Notice: Need assistance placing collectively your marketing strategy? We’ve received a template for you.
Government Abstract vs. Mission Assertion
Mission statements and govt summaries are sometimes present in enterprise plans, however they serve totally different functions.
A mission assertion defines your group’s objective, values, and imaginative and prescient. It’s your organization’s North Star and communicates your core identification and purpose for existence. Alternatively, an govt abstract supplies a high-level overview of the doc.
Finally, your mission assertion directs your marketing strategy, whereas your govt abstract describes your marketing strategy to executives and shareholders.
Government Abstract vs. Firm Description
Like mission statements and govt summaries, firm descriptions will be present in enterprise plans, your “About Us” web page, and even social media profiles.
They supply an summary of your small business, together with firm historical past, what your organization does, distinctive promoting factors, targets, administration group, and total worth proposition.
Government Abstract vs. Goal
An goal is a particular aim or goal that your organization units to assist obtain its total aim.
It’s a concrete, measurable consequence guiding your small business’ actions and selections. Goals are normally set on the strategic stage and align with the corporate’s mission, imaginative and prescient, and total strategic plan.
Firm targets are sometimes included in govt summaries however should not their sole focus.
What’s the objective of an govt abstract?
An govt abstract could seem to be a “nice-to-have.” In any case, you could find the identical data simply by studying the remainder of the doc. Nonetheless, these summaries serve many functions.
Advantages of an Government Abstract
- It saves your readers’ time. CEOs and buyers typically have restricted time to assessment prolonged paperwork. An govt abstract lets them shortly grasp the details, key findings, and proposals with out studying all the doc.
- It supplies readability. Government summaries distill advanced data and current it in a fashion that’s straightforward to know.
- It helps with doc navigation. For longer paperwork or stories, an govt abstract supplies a roadmap for readers. It indicators the primary sections or subjects coated, enhancing total doc usability and accessibility.
I’ve cultivated a listing of the mandatory parts and an instance to get you began. This template is targeted on writing an govt abstract for a marketing strategy, however the pointers are adaptable to different paperwork.
Comply with Alongside With HubSpot’s Government Abstract Template
When is an govt abstract vital?
They skim and scan paperwork as a result of they wish to get proper to the purpose. That’s why, in advertising and marketing and gross sales, an govt abstract is a make-or-break transfer that may imply the distinction between buy-in and being ignored.
From my expertise, listed here are a couple of moments the place skipping an govt abstract merely is not an choice:
1. Whenever you’re pitching a brand new advertising and marketing or gross sales technique.
Each time I suggest a brand new marketing campaign, technique, or undertaking — whether or not it’s a go-to-market plan, an ABM marketing campaign, or a product repositioning — an govt abstract lets me body the large thought earlier than stepping into the small print. This helps leaders perceive the “what,” “why,” and “how” with out getting misplaced within the tremendous print.
2. Whenever you’re presenting to exterior stakeholders or potential buyers.
Executives and buyers hear pitches on a regular basis, and also you normally get one shot to make an impression.
An govt abstract distills the worth proposition, market alternative, and ROI into one thing they will shortly digest and really feel assured backing. It exhibits them that you just respect their time and perceive what issues most to them: outcomes, threat, and velocity to worth.
3. Whenever you’re submitting stories or undertaking updates to management
Each month or quarter, advertising and marketing and gross sales groups churn out a mountain of stories. However right here’s the factor: senior leaders aren’t in search of knowledge dumps. They’re scanning for patterns and selections. They wish to know: Are we hitting the KPIs? Are we pacing to aim?
I exploit govt summaries to determine developments, spotlight key wins and dangers, and advocate particular actions. It‘s an enormous belief builder when management can immediately see that you just’re driving the enterprise ahead, not simply reporting exercise.
4. Whenever you’re requesting assets or price range will increase.
Whether or not it is asking for $5,000 for a brand new software or $500,000 for a marketing campaign, I’ve realized that executives want the story behind the numbers upfront. A good govt abstract justifies the ask earlier than they even flip to the second web page.
It hyperlinks your request to a transparent enterprise case and exhibits how the funding ties on to income targets, buyer development, or operational efficiencies. It’s approach simpler for execs to say sure after they can see the payoff in 30 seconds or much less.
5. Whenever you’re closing out a undertaking or marketing campaign.
On the finish of a marketing campaign, it’s tempting to flood the room with metrics. However executives and group leads need the punchline first: Did it work? What’s subsequent? I exploit govt summaries to recap targets, precise efficiency, key classes, and future suggestions — all with out overwhelming them.
This manner, management not solely sees the success (or the place pivots are wanted), however additionally they belief that I’m pondering strategically about steady enchancment.
If I needed to sum it up: anytime you are speaking one thing vital the place selections, investments, or belief are concerned, an govt abstract isn’t non-obligatory. It’s your likelihood to get them nodding earlier than they even ask a query.
How one can Write an Government Abstract
govt abstract tells your organization’s story, incorporates key information and knowledge, conveys data with a fascinating tone, is particular and void of clichés, and follows your higher doc’s construction. These parts will guarantee your govt abstract is efficient, informative, and impactful.
These parts will guarantee your govt abstract is efficient, informative, and impactful.
1. Learn (and perceive) the complete doc.
Writing an govt abstract with out studying the complete doc isn’t solely dangerous, but in addition apparent. Executives can spot when a abstract feels surface-level a mile away.
Earlier than you even take into consideration summarizing, sit down and skim via all the doc, begin to end. It’s essential to absolutely perceive:
- The primary targets (What was this doc attempting to attain?)
- The important thing outcomes and metrics (What numbers truly matter?)
- The core suggestions or subsequent steps (What motion are you pushing for?)
As you learn, take fast notes — type of like constructing a spotlight reel. Deal with moments that tie on to outcomes, worth, or enterprise affect. In advertising and marketing and gross sales, that normally means something linked to steer technology, pipeline acceleration, income development, buyer retention, model elevate, or ROI enhancements.
Consider it like pulling out the “best hits” of the undertaking. If it wouldn‘t make an exec sit up and concentrate, it doesn’t belong in your notes (or abstract).
2. Remind your self who your viewers is.
Writing an govt abstract with out fascinated with the target market is like launching a marketing campaign with out understanding your purchaser persona — you’ll miss the mark. Earlier than I even begin drafting, I all the time ask myself two questions:
- Who precisely will learn this?
- What consequence are they hoping for?
If I am summarizing for a CMO, I do know they care about model positioning, buyer development, and income. If it’s for a CFO, they’re in search of effectivity, margins, and return on funding (ROI). The viewers shapes every thing: the language you utilize, the metrics you spotlight, even how daring or cautious your suggestions ought to sound.
3. Define the construction.
An govt abstract isn’t only a greatest-hits reel; it’s additionally a map. And the best approach to create that map is by following the construction of your full doc.
After I skip round or cherry-pick concepts out of order, the abstract feels complicated. Nonetheless, after I mirror the unique circulation — even when I trim particulars — it retains every thing logical and simple to comply with.
In advertising and marketing and gross sales, particularly, execs desire a easy path from downside → answer → anticipated affect. If the manager abstract jumps round, they’ll assume the precise plan does too (and that’s a quick observe to “no thanks.”)
Right here’s how I take into consideration structuring:
- Begin with the issue or alternative (What’s occurring available in the market, with prospects, or internally?)
- Then transfer into your key answer or suggestion (What precisely are you proposing?)
- Assist it with high-level proof (Assume main KPIs, buyer insights, aggressive benefits — not minor stats.)
- Finish with the subsequent steps or calls to motion (What are you asking them to do or approve?)
For instance, if I’m summarizing a marketing campaign efficiency report, I wouldn’t soar straight to optimization concepts. I’d first summarize the marketing campaign’s authentic targets, then its outcomes, then the proposed changes.
This manner, when somebody does learn the complete doc later, it appears like they’re merely filling in particulars, not discovering one thing brand-new.
4. Summarize the targets of the doc.
Earlier than you dive into metrics, methods, or suggestions, you want to be crystal clear on one factor: What was the aim of the doc you’re summarizing? In the event you don’t lead with the “why,” executives gained’t have the proper lens for every thing else you share.
I all the time begin my govt summaries by answering three questions shortly:
- What downside are we addressing?
- What’s the general aim?
- What motion or mindset shift are we hoping for?
This retains the main focus tight and units the tone for the remainder of the abstract. For instance, if I’m summarizing a advertising and marketing audit, my goal would possibly sound like: “This report identifies key gaps in our inbound technique and recommends focused enhancements to spice up lead technology by 25% over the subsequent two quarters.”
And in the event you want a hand? Instruments just like the Axios HQ AI Abstract Generator and HubSpot’s AI Summarization Device might help velocity issues up, particularly in the event you want a primary draft to refine (I’ll speak about utilizing AI to put in writing govt summaries quickly).
5. Spotlight vital information and knowledge.
When you’ve nailed down your viewers and your goal, it’s time to tug out the vital information that make your case not possible to disregard. Consider it like constructing a gross sales pitch: you‘re not itemizing every thing you may say; you’re selecting solely the strongest proof factors that drive your story ahead.
Listed below are a couple of examples of what I imply:
- Advertising and marketing marketing campaign proposal. As an alternative of dumping each stat, spotlight KPIs that matter, like “Previous comparable campaigns drove a 22% elevate in certified leads and a 15% improve in conversion charges inside three months.”
- Gross sales enablement technique. Highlight a buyer ache level backed by knowledge, like “60% of misplaced offers final quarter have been as a consequence of delayed follow-up instances, making a $1.2M income hole.”
- Price range request for a brand new CRM software. Showcase ROI potential—“Groups utilizing [X CRM] noticed a 30% quicker gross sales cycle and a 20% soar in annual income in comparison with non-users, in accordance with Forrester.”
Discover how every reality isn’t simply attention-grabbing — it’s immediately tied to the target I’m attempting to attain: getting the “sure.”
6. Current your decision or conclusion.
An govt abstract with no clear ending leaves individuals hanging. After you lay out the target and the vital information, you want to deliver all of it dwelling with a robust decision or name to motion.
After I’m wrapping up an govt abstract, I all the time zoom again out and reply three issues clearly and shortly:
- What’s the important thing takeaway?
- What motion ought to we take (or what motion was taken)?
- Why does this matter proper now?
Relying on what you’re summarizing, your decision would possibly look a bit totally different.
- Marketing campaign report: Summarize the important thing outcomes and what they imply for future advertising and marketing initiatives. (e.g., “This marketing campaign exceeded pipeline targets by 18%, demonstrating the effectiveness of segmented ABM methods transferring ahead.”)
- Gross sales evaluation: Spotlight the pattern or alternative and advocate subsequent steps. (e.g., “Gross sales velocity elevated by 12% in areas the place lead response time was below one hour; we advocate increasing rapid-response coaching company-wide.”)
- Market analysis report: Current probably the most pressing perception and what management ought to do subsequent. (e.g., “Survey outcomes present a 40% improve in demand for versatile pricing fashions; we advocate piloting a brand new tiered providing in Q3.”)
7. Edit and proofread.
Even one of the best first draft remains to be simply that — a first draft. And you must by no means ship a primary draft.
As soon as I end writing, I by no means hit ship immediately. I take what content material professional Ann Handley neatly calls “the messy first draft” and set it apart for a couple of hours; ideally, a full day if I can. After I come again to it with contemporary eyes, I’m not simply in search of grammar errors. I’m asking:
- Is the message crystal clear from the very first sentence?
- Did I reduce each ounce of fluff?
- Is the tone proper for this viewers? (Assured, not informal? Pressing, however not frantic?)
- Does each reality, quantity, and suggestion assist the aim?
If attainable, I additionally ask another person, like a teammate, a supervisor, and even somebody exterior of promoting or gross sales, to learn it shortly. A contemporary reader can spot complicated wording or gaps that I is likely to be too near see.
Now that you know the way to put in writing an govt abstract, I’ll go over what you must embody.
What to Embody in Your Government Abstract
An govt abstract ought to present a preview for readers, letting them know what to anticipate from the remainder of your report.
Typically, which means together with the next parts.
- Overview: Background and context for the doc. Is there a mission behind what you’re doing? Why is the corporate taking over this undertaking or goal? That is the place you share that story.
- Goal or Goal: That is the aim of the doc. It tells the reader why this doc even exists.
- Key Details and Knowledge: Embody any knowledge vital to know the doc’s contents or justify the argument. This may increasingly embody statistics, gross sales numbers, timelines, knowledge sources, goal markets, rivals, or monetary numbers.
- Outcomes/Suggestions: These are the important thing takeaways or actions you advocate. Recap the primary findings or outcomes offered within the doc.
- Conclusion: Your conclusion must be a concise, memorable wrap-up of your details.
The size and nuances of those parts will differ relying on the doc you’re summarizing. However you’ll be in fine condition in the event you use these as a information.
How lengthy ought to an govt abstract be?
There is no such thing as a laborious and quick rule for the precise size of govt summaries, however they sometimes vary from one to 3 pages. Don’t get caught up in an arbitrary phrase or web page depend when gauging if yours is simply too lengthy or brief.
On the finish of the day, your govt abstract ought to have interaction the reader and spotlight probably the most vital factors of your doc whereas avoiding any fluff. If it does that, you’re golden.
5 Suggestions for Writing an Government Abstract
You’ve received the fundamentals — now let’s add some flash.
Right here’s learn how to take your govt abstract to the subsequent stage. Let’s assume you’re writing an govt abstract for a advertising and marketing marketing campaign proposal, a gross sales technique replace, or a serious efficiency report.
1. Inform your story.
When CMOs, gross sales VPs, or income leaders learn your govt abstract, you need them to shortly grasp what you are attempting to attain and why it issues. The easiest way to do that is by telling a narrative that connects the technique to the individuals and the outcomes behind it.
In your govt abstract, body the story round:
- Who your viewers or prospects are;
- What problem or alternative you uncovered;
- How your technique or answer helps clear up it.
For instance, in the event you’re attempting to simplify B2B transactions for shoppers, and your marketing campaign reduces friction within the gross sales funnel, that’s the story to focus on. You may also briefly contact on management or group strengths, like noting in case your gross sales enablement supervisor developed a brand new coaching methodology that dramatically improved conversion charges.
Be taught extra about learn how to use tales in your advertising and marketing with “The Final Information to Storytelling.”
2. Lean into your knowledge.
You grabbed the reader with emotion — now, again it up with proof.
Whereas brief, an govt abstract ought to embody loads of knowledge as a result of knowledge is goal and infrequently what seals selections in advertising and marketing and gross sales environments.
Spotlight an important findings and insights. That may embody:
- Marketing campaign KPIs (like impressions, clicks, certified leads, conversion charges)
- Gross sales outcomes (like new offers closed, income generated, win charges)
- Market developments (new purchaser behaviors, buyer wants uncovered)
If related, briefly clarify how your technique addressed a key ache level or market hole. Additionally, if it strengthens your case, embody high-level price range data, buyer acquisition prices, or ROI projections — no matter most immediately helps your narrative.
The underside line: If it proves your answer’s worth or future potential, it belongs within the abstract.
3. Take note of your tone.
Your govt abstract must sound skilled and persuasive, but in addition true to your model’s voice and your reader’s mindset. In advertising and marketing and gross sales, tone will be the distinction between somebody leaning in and somebody tuning out.
Intention for a tone that conveys authority and credibility with out sounding robotic. Listed below are some suggestions to remember:
- Deal with presenting data objectively, utilizing information and proof.
- Don’t voice private opinions or use subjective statements.
- Try for readability and ease in your language, guaranteeing that your message is well understood.
- Keep away from pointless complexity.
- Don’t use hyperbole or extreme claims.
- Use sturdy verbs, lively voice, and concise language to make your factors successfully.
- Intention to resonate with the reader’s pursuits and issues.
HubSpot’s Director of Content material Advertising and marketing, Karla Hesterberg, summarized it greatest.
“Do not attempt to get fancy. govt abstract reduces every thing to easy, easy elements. train right here is to strive explaining one thing out loud, like speaking to a colleague—individuals have a tendency to make use of less complicated language when explaining one thing in individual,” she says.
By hanging the proper stability between professionalism, readability, and power, you’ll hold the reader engaged and encourage them to take the subsequent step.
4. Keep away from cliché language.
As with all advertising and marketing or gross sales communication, it’s greatest to avoid clichés.
Clichés can really feel lazy, and in govt summaries, the place each phrase issues, they will dilute the affect of your message.
Some clichés embody:
- “Considering exterior the field”
- “Revolutionary options”
- “Slicing-edge know-how”
As an alternative of counting on these overused phrases, be particular. Describe precisely how your marketing campaign, product, or gross sales technique advantages your target market. In the event you declare to supply a “game-changer,” again it up with proof: How does it change the sport in your buyer? What outcomes can they count on?
By staying true to your model voice and avoiding canned phrases, you’ll hold your writing contemporary and your viewers engaged.
5. Write it final.
Despite the fact that an govt abstract seems firstly of a report or plan, it’s virtually all the time smarter to put in writing it final.
Focus first on finishing the complete advertising and marketing plan, gross sales report, or marketing campaign evaluation. Solely once you absolutely perceive the methods, insights, and outcomes are you able to distill them into a robust, correct abstract.
I nonetheless comply with this recommendation in the present day — even when writing weblog articles like this one. I all the time write the core content material first, then return and write the introduction as soon as I do know the complete story.
Writing your govt abstract final ensures it displays the doc’s precise findings and proposals, not guesses or assumptions you made too early.
Errors to Keep away from When Writing Government Summaries
Now that you already know when an govt abstract is essential, let’s speak about the place issues can go off the rails. I’ve seen (and made) my fair proportion of errors writing govt summaries, and the reality is, some slip-ups can price you consideration, belief, and even the approval you’re aiming for.
Listed below are the most important errors to be careful for — and how one can avoid them:
1. Writing a abstract that is too lengthy.
If there’s one mistake I’ve made early in my profession, it’s pondering, “Extra particulars will make it stronger.” Nope. The perfect govt summaries are brief — normally not more than 10% of the complete report’s size, and ideally one to 2 pages max.
Whenever you overwhelm readers with 5 or 6 pages of dense textual content, you lose the very individuals you are attempting to have interaction. I all the time ask myself, “If somebody have been to learn solely this abstract, would they nonetheless perceive the core thought and really feel assured transferring ahead?”
If the reply isn’t a direct sure, I reduce ruthlessly.
2. Being too imprecise or generic.
I’ve seen govt summaries that sounded polished however stated completely nothing concrete. “Our marketing campaign will drive synergies throughout verticals and improve stakeholder alignment.” What does that even imply?
In advertising and marketing and gross sales, leaders need clear outcomes: What number of leads? How a lot pipeline? What is the anticipated ROI?
In the event you’re too imprecise, executives are pressured to dig into the complete report to seek out the solutions, and lots of gained’t hassle. Be particular about numbers, targets, timelines, and outcomes every time you may. I all the time assume that if it’s fuzzy to me whereas writing, it’ll be invisible to the reader.
3. Forgetting to tailor it to the viewers.
One large factor I realized (typically the laborious approach) is that not each govt cares about the identical particulars. A CMO would possibly wish to understand how a marketing campaign strengthens model positioning. A CFO will wish to know the way it impacts profitability. In the event you write a one-size-fits-all abstract, you threat lacking what issues most to the decision-makers within the room.
Earlier than I write a phrase, I ask myself: Who’s going to learn this? What does success appear like from their perspective? That small shift has made an enormous distinction in getting quicker yeses and deeper engagement.
4. Burying the lede.
I can‘t depend what number of instances I’ve learn summaries the place the primary takeaway was hidden midway via the second web page. Large mistake. In govt summaries, put an important data first. That is known as the “inverted pyramid” type of writing — lead with the conclusion, not the setup supply.
As an alternative of easing into your level, hit it early: “This proposal will improve certified leads by 35% inside six months via a focused ABM technique.” Then clarify the way you’ll make it occur.
I consider it like writing an excellent topic line for an e-mail — you have got about 5 seconds to catch their consideration.
5. Utilizing an excessive amount of jargon.
Advertising and marketing and gross sales will be stuffed with buzzwords — “synergies,” “paradigm shifts,” “disruption methods.” However after I fall again on jargon, it solely clouds the message. So, keep away from them as a lot as attainable, and as an alternative, use less complicated phrases.
The less complicated and sharper you’re, the stronger your govt abstract sounds. I attempt to think about explaining it to a sensible good friend exterior of the trade — if I wouldn’t say it out loud, I don’t write it.
Government Abstract Template
Obtain Your Free Government Abstract Template Right here
On this free govt abstract template, you’ll have the ability to define a number of items of data, together with:
- Introduction: Clarify what your govt abstract incorporates.
- Firm and alternative: Clarify who you’re and your greatest alternatives for development.
- Business and market evaluation: Clarify the state of your trade and your goal market.
- Administration and operations: Clarify who your key leaders are and their roles.
- Implementation and advertising and marketing: Clarify how you intend to deploy your product to {the marketplace}.
- Monetary plan: Clarify your organization’s funds. Change the verbiage relying on whether or not you’re writing to buyers or a basic viewers.
- Conclusion: Summarize what you’ve coated.
Prepared? Obtain your free govt abstract template.
Let’s assessment a couple of examples.
Government Abstract Examples
1. HubSpot’s 2024 DI&B (Variety Report)
Even earlier than becoming a member of the group, I all the time stored an eye fixed out for HubSpot’s annual range report.
Much like AllBirds’ sustainability report, this doc is a part of an admirable effort to be clear concerning the firm’s progress in direction of one in all its greatest targets: constructing a sustainable, equitable, and high-performing firm.
On this six-page 2024 govt abstract, we share why range, fairness, and belonging (DI & B) are vital to us, reiterate why we create this report, and spotlight developments from the final yr.
We share key statistics and wins, but in addition get candid about the place we nonetheless want to enhance and the steps we’ll take to make it occur.
I additionally love how we outline key phrases to assist readers perceive the remainder of the report. This is a superb instance of setting the tone for the remainder of your doc in an govt abstract and making it simpler to navigate.
Right here’s an excerpt of our govt abstract:
“Reflecting on 2023:
- We maintained gender parity on the Director and Supervisor ranges.
- We sustained development in BIPOC illustration inside our total U.S. workforce.
- Some progress has been made in enhancing BIPOC illustration on the Director stage, however extra efforts are wanted to make sure our Managers and VP inhabitants displays our dedication to together with underrepresented teams. This contains nurturing a sturdy inner expertise pipeline and supporting equitable skilled improvement processes, notably on the managerial stage.
- Progress in attaining gender stability in Gross sales and Engineering was made, however we acknowledge that we aren’t progressing as quickly as we wish, and our focus right here will proceed via 2024.
This report additionally contains self-reported classes from our Self-Identification Survey. This voluntary survey helps us have a deeper understanding of the complete identities that colour the views, working kinds, and experiences of HubSpotters. This yr, 38% of HubSpotters selected to self-identify. A couple of highlights:
- 48.2% determine as first-generation
- 35.3% determine as mother and father
- 14.7% determine as members of the LGTBQ+ neighborhood
- 11.8% determine as having a incapacity.”
2. ClickUp: Product Replace Launch Notes
Now, I do know this text is about writing an govt abstract, however I really like ClickUp’s distinctive strategy with its product launch notes movies.
On this 3.54 replace, they ship their govt abstract in a video below two minutes lengthy. A member of their group speaks on to the viewer, explaining the product updates made whereas additionally demonstrating the adjustments immediately within the software.
Nonetheless, surrounding the video are temporary notes that introduce and clarify the 2 main updates made, together with insights on how ClickUp customers can apply them. That is nice for many who don’t wish to (or are unable to) have interaction with the video.
Listed below are the notes:
Hey, Neighborhood!
This week’s ClickUpdates brings you new Linked Seek for Microsoft Groups, eye-catching hyperlink previews, and extra!
Linked Search, now for Microsoft Groups: Trying to shortly discover context buried in an previous dialog? Now, you may simply find Microsoft Groups conversations proper from ClickUp’s Linked Search.
Context at a look with eye-catching hyperlink previews: From Spotify songs and Miro boards to LinkedIn posts and Reddit threads, hyperlinks pasted in ClickUp seem as wealthy previews that seize consideration and add context, all with out leaving your Workspace.
Take a look at these options and extra in Launch Notes 3.54! 🚀”
It’s snappy and fascinating and provides you a style of what you’ll discover detailed within the longer notes.
3. McKinsey: A Microscope on Small Companies: Recognizing Alternatives to Increase Productiveness (Analysis Report)
This digital report from analysis agency McKinsey World Institute options an govt abstract titled “At a Look.”
Right here, the group recaps the important thing findings from its 56-page analysis report in six easy-to-skim bullet factors.
It’s compelling, straightforward to digest, and makes it straightforward to leap into the complete report with obtain hyperlinks.
Right here’s an excerpt of the abstract:
“At a look
- Micro-, small, and medium-sized enterprises (MSMEs) type the spine of economies. Throughout the 16 international locations we look at, MSMEs account for two-thirds of enterprise employment in superior economies—and virtually four-fifths in rising economies—in addition to half of all worth added. In addition they energy dynamism and can play an vital function in preserving competitiveness in an period of shifting world manufacturing.
- Boosting MSME productiveness relative to massive firms might yield vital worth. Small enterprise productiveness is barely half that of enormous firms, and fewer in rising economies. Elevating MSMEs to top-quartile ranges relative to massive firms is equal to five % of GDP in superior economies and 10 % in rising economies.”
4. UN: World Financial Scenario and Prospects 2024
Lastly, we have now a reasonably conventional strategy to an govt abstract from the United Nations (UN), clocking in at 16 pages.
Now, I do know. Sixteen pages appears prolonged, however the full report is simply shy of 200 pages.
The chief abstract highlights the report’s key findings with clear headers. Then, it expands on these headers with related statistics. It additionally makes use of daring font to attract consideration to the international locations or areas affected, which is prone to be the reader’s major curiosity.
The tone and visible design are each formal, which aligns with the status of the United Nations. General, this govt abstract does an admirable job of constructing the report’s data extra approachable.
Right here’s an excerpt of this govt abstract:
“A fragile resilience masks underlying dangers and vulnerabilities
The world financial system proved extra resilient than anticipated in 2023 amid vital financial tightening and lingering coverage uncertainties worldwide, at the same time as a number of shocks arising from battle and local weather change wrought havoc on the lives and livelihoods of thousands and thousands, additional jeopardizing progress in direction of sustainable improvement. A number of massive developed economies confirmed outstanding resilience, with sturdy labour markets supporting shopper spending regardless of sharp financial tightening. On the identical time, inflation regularly declined in most areas on the again of decrease power and meals costs, permitting central banks to sluggish or pause rate of interest hikes.
This veneer of resilience, nonetheless, masks each short-term dangers and structural vulnerabilities. Underlying value pressures are nonetheless elevated in lots of international locations. An additional escalation of conflicts within the Center East poses the danger of disrupting power markets and renewing inflationary pressures worldwide. As the worldwide financial system braces for the lagged impact of sharp rate of interest will increase, the key developed nation central banks have signalled their intention to maintain rates of interest larger for longer. The prospects of a protracted interval of upper borrowing prices and tighter credit score circumstances current sturdy headwinds for a world financial system that’s saddled with excessive ranges of debt but in addition in want of elevated funding, not solely to resuscitate development but in addition to struggle local weather change and speed up progress in direction of the Sustainable Growth Objectives (SDGs).”
Must you use AI to generate govt summaries?
I’ll be sincere: I was skeptical about utilizing AI for govt summaries (or writing, typically).
Summarizing one thing vital all the time felt like a deeply human activity to me—studying between the strains, choosing up the nuances, framing the story excellent. And in a advertising and marketing and gross sales surroundings, the place messaging is every thing, the stakes really feel even larger.
Nonetheless, the fact is that AI has come a good distance. As we speak, if used thoughtfully, AI instruments can considerably velocity up the summarization course of with out compromising high quality. The bottom line is to deal with AI like your writing assistant, not your ultimate editor.
Instruments like HubSpot’s AI Content material Author might help you define the tough form of your abstract, spotlight vital information, and even recommend a extra refined construction. As an alternative of looking at a clean web page, you get a robust place to begin, and that may be a serious time-saver once you’re juggling a number of advertising and marketing campaigns, gross sales updates, or management stories.
Nevertheless it’s nonetheless your job to sharpen the tone, make strategic selections about what issues most, and tailor the abstract to your particular viewers.
So sure, use AI — however use it properly. Here is how:
Suggestions for Utilizing AI to Write Government Summaries
- Feed it clear, organized inputs. AI fashions are solely nearly as good as the knowledge you give them. Earlier than you ask an AI software to summarize, make certain your doc is clearly structured and centered. In any other case, you’ll get a messy, imprecise abstract that you just’ll need to rewrite from scratch.
- Inform the AI precisely what you need. When utilizing generative AI instruments, be particular. As an alternative of claiming “summarize this,” say “summarize this for a CMO, specializing in marketing campaign outcomes and subsequent steps.” The extra context you present, the nearer the primary draft can be to one thing you may work with.
- Don’t settle for the primary output at face worth. AI can generate sturdy drafts, however they normally want a human contact to match your model voice, pull in emotional parts, and tighten the message. I all the time assessment, revise, and reshape the AI’s output earlier than calling it ultimate.
- Use AI to avoid wasting time, not make ultimate selections. Consider AI because the assistant that helps you progress quicker, not the strategist who is aware of which particulars matter most. You continue to must resolve which ends, information, and calls to motion ought to lead the story.
- Double-check information and numbers. All the time double-check that the AI didn’t by chance distort your numbers, particularly when summarizing advertising and marketing knowledge, marketing campaign metrics, or gross sales outcomes. Even small errors can price you credibility with executives.
Utilizing AI the sensible approach might help you create clearer, stronger govt summaries with out all of the headache. In the event you’d wish to strive it out, try HubSpot’s AI Content material Author software.
Make your govt abstract memorable.
Be sure that your govt abstract is robust. Inform your story. Embody compelling knowledge and information. Use easy-to-understand and digestible language. And in the event you can, get visible.
An govt abstract must be concise but memorable. In any case, this can be the one a part of your proposal, report, or evaluation that really will get learn.
Use the steering above to make sure your govt abstract resonates along with your viewers and opens the door to the alternatives you crave.
Editor’s word: This submit was initially printed in December 2018 and has been up to date for comprehensiveness.