9 Finest website positioning Content material Writing Instruments We Like in 2026

Discovering an website positioning Writing Software is simple. However it’s much more difficult to search out one that matches how you’re employed. 

On this information, I share 9 website positioning writing instruments I’ve personally examined. I clarify what every device does finest, and the place it falls brief. Some are higher for drafting, others for optimization or enhancing, and some can deal with a couple of stage of the method.

Should you’re new to content material writing or try to streamline your workflow, this checklist will assist you select the best choice.

1. Content material Toolkit

Pricing: Seven-day free trial. Paid plan is $60/month.

The Semrush Content material Toolkit is an all-in-one AI content material creation suite that helps with discovering concepts, creating briefs, producing drafts, and even publishing on to WordPress. 

With the Content material Toolkit, AI drastically hurries up manufacturing. However you may also intervene as a lot as you want to be sure every bit is polished to your liking. 

Discovering content material concepts is so simple as coming into an concept into Subject Finder to get quite a few subtopics you’ll be able to create content material round. 

After you have an concept, Content material Toolkit permits you to seamlessly transfer from one step to the subsequent. For instance, you’ll be able to ship an concept to website positioning Temporary Generator to create an in depth define, AI Article Generator to get a primary draft, or a clean editor if you happen to’d favor to put in writing from scratch.

Key options:

• Discover content material concepts based mostly on actual search queries and information
• Generate articles which are optimized for website positioning and AI search
• Set and keep your model voice
• Get suggestions on construction, readability, and key phrase use
• Publish on to WordPress 

What I Thought Labored Nicely

Preserving monitor of each piece of content material is so much simpler with Content material Toolkit than with disparate instruments. 

Once I was testing Content material Toolkit for this text, I inevitably needed to step away to work on different issues. Discovering my method again to a chunk on the appropriate standing was as simple as discovering the subject’s corresponding board. 

I additionally respect that the model voice function ensures consistency throughout content material, one thing I’m used to manually managing.

2. Semrush’s website positioning Writing Assistant

Pricing: Free plan accessible (restricted options). Full entry requires a Semrush Guru ($249.95/month) or Marketing strategy ($499.95/month).

Semrush’s website positioning Writing Assistant evaluates your content material for website positioning, readability, tone, and originality in actual time.

Plus, website positioning Writing Assistant works immediately inside instruments like Google Docs, WordPress, and Microsoft Phrase.

Key options:

• Tracks key phrase use, readability, tone, and any cases of plagiarism
• Rephrases complicated sentences with built-in AI
• Adjusts your writing to match a goal tone

What I Thought Labored Nicely

When testing a weblog publish on AI picture turbines, I opened the website positioning Writing Assistant sidebar in Google Docs, added my goal key phrases, and let it analyze the draft.

website positioning Writing Assistant offered real-time suggestions with out requiring me to depart the doc.

And the recommendations had been useful. As an example, website positioning Writing Assistant flagged that my draft was longer than top-ranking rivals and beneficial shortening it. It additionally urged including key phrases like “synthetic picture,” “ai generator,” and others. 

I additionally used the built-in AI rephraser to clean out awkward sections and simplify lengthy sentences. The rephrasing was fast, efficient, and pure. 

Total, the website positioning Writing Assistant was a dependable remaining step earlier than sending the content material for the ultimate stage of overview.

3. Surfer

Pricing: Begins at $99/month. 

Surfer is a robust website positioning content material optimization device that analyzes competing pages and provides clear recommendations for key phrases, headings, construction, and inside hyperlinks.

As you write, Surfer gives a real-time rating exhibiting how properly your content material aligns with pages already rating on Google.

It may possibly additionally generate outlines and full article drafts.

Key options:

• Optimize content material utilizing actual search information
• One-click inside linking recommendations
• Subject cluster builder
• AI instruments to detect or humanize AI-generated textual content
• Collaboration options within the Content material Editor
• Integrations with Google Docs, WordPress, and Jasper

What I Thought Labored Nicely

I examined Surfer for a weblog publish on digital advertising instruments.

The editor offered a real-time website positioning rating, together with clear benchmarks, equivalent to ultimate phrase rely, variety of headings and pictures, and a listing of key phrases I used to be lacking.

As I made edits, equivalent to including urged key phrases or photographs, the website positioning rating improved in actual time. The stay suggestions made optimization really feel like fine-tuning relatively than guesswork.

Surfer additionally provides Auto Optimize. This function scans your draft and mechanically improves it by inserting related phrases and adjusting the construction. I used to be skeptical, however I discovered Surfer stored the tone intact whereas enhancing my rating.

Surfer additionally provides AI-powered writing options and a repurpose function that gives fast content material variations, which is helpful for social media or newsletters. 

Surfer provides subject analysis, key phrase discovery, and SERP evaluation capabilities, however its Content material Editor stays the standout device for optimization.

4. Clearscope

Pricing: Begins at $129/month.

Clearscope is a content material optimization device targeted on content material high quality, protection, and readability. 

You enter a goal key phrase and paste your draft or URL, then Clearscope analyzes your content material in opposition to competing pages. It highlights the lined key phrases, lacking phrases, and gives a real-time content material grade.

Key options:

• Content material Grade scoring (A+ to F)
• Key phrase suggestions based mostly on top-ranking pages
• Actual-time editor for ongoing optimization 
• Integrates with Google Docs, WordPress, and MS Phrase

What I Thought Labored Nicely

Whereas testing a weblog publish about on-page website positioning, I assumed Clearscope supplied a easy workflow. 

The content material grade system took a minute to regulate to, however I preferred the way it clearly marked key phrase use in my draft. As I optimized the publish, the content material grade improved from B+ to A-.

Clearscope’s Define tab offered a breakdown of top-ranking rivals’ headings, serving to me construction my publish. 

And the Time period Map displayed how typically I used urged key phrases.

You’ll be able to share drafts within the Clearscope Editor with collaborators, even when they don’t have an account. 

Total, Clearscope is an effective choice for serving to you write clearly and replace strategically.

5. Jasper

Pricing: Seven-day free trial. Plans begin at $69/month (one consumer). 

Jasper is an AI writing platform designed for groups creating high-quality content material at scale. It’s ultimate for bigger groups however can profit smaller groups as properly.

It comes with over 100 templates (known as Apps) for weblog posts, emails, advertisements, product copy, social media captions, and extra.

Jasper stands out by combining content material creation with useful workflows. 

Key options:

• Set your model’s voice and tone for consistency 
• Automate duties with AI workflows
• Collaborate inside Jasper Studio
• Use Jasper Chat (much like ChatGPT) for developing with advertising concepts and content material
• Integrates with Google Docs, Sheets, Webflow, and Zapier

What I Thought Labored Nicely

I like Jasper for its capacity to shortly produce content material, whether or not it’s a weblog intro, a touchdown web page, or advert copy. 

I lately used Jasper to check drafting a product launch e mail marketing campaign, and the turnaround was fast with out sacrificing on the tone of voice. As a result of the model voice function ensured all the things stayed on-brand.

Jasper’s integrations are additionally helpful. For instance, you’ll be able to combine with Surfer to optimize your content material inside the Jasper platform.

7. Copy.ai

Pricing: Free plan with restricted phrases. Pricing for small groups is $29/month and restricted to 5 seats. Enterprise pricing is customized. 

Copy.ai is a workflow builder that helps a number of AI fashions (GPT-4, Claude 3.5 Sonnet, and so forth.) and is helpful for groups that wish to automate advertising and gross sales content material at scale. 

The flexibility to modify between totally different AI fashions gives a degree of flexibility that’s useful for writing content material tailor-made to your wants. 

Key options:

• Templates for quite a few sorts of short-form content material (emails, advertisements, product copy)
• AI-powered workflows for gross sales and advertising 
• Generates a number of variations of the identical asset
• AI chat for brainstorming or on-the-fly content material creation

What I Thought Labored Nicely

Copy.ai’s short-form templates make writing emails, advertisements, and social media posts sooner. 

It’s ultimate for instances when you want to produce a variety of gross sales or advertising copy in a short while.

8. Wordtune

Pricing: Free plan (10 rewrites/day). Paid plans begin at $13.99/month.

Wordtune is an AI writing assistant that improves readability, fixes grammar, and rewrites awkward sentences to make your writing simpler to learn and extra participating.

Wordtune works immediately in Google Docs, WordPress, Gmail, and different browser-based instruments, providing extra pure recommendations than another instruments. 

Key options:

• Rewrites clunky sentences to enhance circulate
• Adjusts tone and ritual based mostly on context
• Fixes grammar and punctuation in actual time
• Makes use of autocomplete to hurry up writing

What I Thought Labored Nicely

Wordtune is quick and intuitive to make use of, making it a superb choice for sprucing awkward sentences with out breaking my writing circulate.

I may swap tones (informal or formal) in a single click on. The “Spices” function offered helpful prompts for increasing or clarifying concepts. 

9. ChatGPT

Pricing: Free plan (with restricted performance). Paid plans begin at $8/month.

ChatGPT isn’t a devoted website positioning writing device, nevertheless it’s a helpful assistant for brainstorming, outlining, rewriting, and key phrase grouping.

Because the identify suggests, ChatGPT works like a chat. You give it a immediate, and it responds based mostly in your enter. That makes it helpful for developing with content material concepts, first drafts, and on-page website positioning components like title tags, meta descriptions, and extra.

Key options:

• Generates subject concepts, titles, and descriptions
• Rewrites or simplifies present content material
• Teams and organizes key phrases into clusters
• Critiques and improves content material drafts

What I Thought Labored Nicely

Though I believe the Content material Toolkit is the very best for drafts, ChatGPT is my go-to device for enhancing. 

For instance, I’ll paste a piece of my draft and immediate it with:

“Tear this aside like an editor would. Level out something imprecise, repetitive, or shallow. If one thing feels complicated or might be stronger, spotlight it. Let me know the place I’ve missed an opportunity so as to add depth or make it extra helpful. Learn it like somebody who doesn’t owe me kindness—what works, what doesn’t, and what’s simply filler?”

ChatGPT gives clear suggestions on imprecise or repetitive content material, serving to refine readability and construction. 

I additionally use ChatGPT after I wish to discover totally different angles or rewrite sections from a brand new perspective. For instance, I requested it to put in writing an alternate intro for an article about the very best digital advertising instruments.

And GPT-4o’s reminiscence function permits me to work on a number of tasks with out having to repeat the identical info.

Select the Proper website positioning Content material Writing Software program

The fitting website positioning content material writing device is determined by your wants. 

If you would like an all-in-one platform that helps you intend, write, optimize, and publish content material in a single place, Semrush’s Content material Toolkit is a superb alternative.