The SERP has changed into a crowded billboard of advertisements, AI options, and wealthy outcomes. High rankings don’t assure visibility, and in the event you chase it as your predominant KPI, site visitors can drop even once you win the SERPs.
You’ll additionally overlook the placements that drive clicks since you’re optimizing for a shrinking slice of natural.
Tom Capper is the Director of Product Search Technique at Moz with over a decade of search engine optimisation analysis expertise.
In his MozCon speak, Tom will present you:
- How rankings have turn into disconnected from the visible actual property you may earn in search outcomes
- How you can prioritize like a marketer somewhat than an search engine optimisation
- The place hidden alternatives nonetheless exist, and the place the chance has disappeared
- How you can align PPC, search engine optimisation, and GEO below one framework so your groups cease competing and begin compounding
