Two impartial studios, one workforce. Antinomy is our fundamental thread throughout technique, design, and expertise: creating identities, platforms, campaigns and merchandise for formidable manufacturers throughout industries that really feel culturally sharp and technically exact. 27b is our studio creating design options for manufacturers shaping the brand new wave in leisure, trend, and tradition. We work with manufacturers in movie & leisure, trend & luxurious, tradition & media, and commerce.
Antinomy Showcase: Throughout fintech, astronautics, AI & robotics
Adyen
Adyen is a worldwide monetary expertise platform constructed for a few of the world’s most formidable companies. We partnered with the workforce to increase their new model pointers right into a extra expressive and scalable digital language, constructing interactive parts and a design system that would assist each readability and model storytelling throughout the platform.
The problem was to work throughout the rigor of a worldwide funds model with out making the expertise really feel purely useful. We would have liked to translate a extremely structured system into one thing that also carried character, flexibility, and a stronger sense of movement, whereas protecting every part scalable throughout a variety of use circumstances.
For us, Adyen is a robust instance of what occurs when programs considering and model expression are handled as a part of the identical dialog. The challenge allow us to work at a granular degree, shaping parts, movement, and conduct in a method that gave the platform extra readability with out stripping away character.
Huge
Huge is constructing the subsequent technology of house stations, with the ambition to make long-term life in house potential. We partnered with the workforce to assist talk each the technical rigor of the challenge and the bigger imaginative and prescient behind it.
One of many fundamental challenges was balancing engineering credibility with a way of marvel. The work wanted to really feel exact and operational, whereas nonetheless capturing the size of Huge’s ambition and the creativeness tied to the way forward for house exploration. On the interface aspect, the movement language additionally needed to assist usability, reinforcing context and highlighting key info in a method that felt intuitive for astronaut-facing programs.
What made Huge particularly compelling was the vary it demanded. The work moved between interface logic, movement design, and model storytelling, asking for one thing that would really feel operational in a single second and expansive within the subsequent.
Waabi
Waabi is rethinking the way forward for freight by way of superior synthetic intelligence and neural simulation expertise. We partnered to launch their new model identification by way of a whole web site redesign, creating an immersive expertise that would place the corporate extra visibly whereas translating extremely advanced expertise right into a clearer and extra compelling story.
Greater than a redesign, this was about serving to form how Waabi presents a posh technological shift to the world. It displays the a part of our observe that enjoys turning technical depth into one thing clearer, extra assured, and extra emotionally legible.
27b Showcase: throughout movie, leisure, tradition & commerce.
i-D Journal
In collaboration with Bedford Media, we introduced i-D again to life by way of a redesigned platform that reintroduced the publication with a extra modern editorial expertise. The challenge mixed technique, design, and improvement to create a visually pushed web site that would higher mirror i-D’s identification whereas supporting the tempo, rhythm, and scale of a worldwide cultural publication.
The problem was as a lot structural because it was editorial. Alongside rethinking the expertise itself, the challenge concerned migrating an unlimited archive of content material into a brand new WordPress occasion, together with 56,000 articles, 150,000 media property, and 6 internationalized languages. The work wanted to protect the depth of i-D’s historical past whereas constructing a platform that felt present, versatile, and designed for every day editorial use.
Few tasks ask for editorial sensitivity and platform-scale execution in equal measure. Remodeling i-D meant preserving the burden of its archive whereas giving the publication a sharper and extra modern body.
i-D Articles Spotlights
Alongside the relaunch of i-D’s fundamental platform, 27b prolonged the publication’s editorial world by way of a collection of bespoke digital options constructed round chosen tales from the print subject. Every expertise was absolutely custom-made to its topic, remodeling editorial content material into extra immersive and visually distinct digital codecs for figures together with Paris Hilton, Margaret Qualley, Telfar, Elle Fanning, and Adidas.
The problem was to create a unique visible and interactive language for every function whereas protecting them linked to the broader identification of i-D. Moderately than counting on a single repeated template, every story demanded its personal tone, pacing, and construction. The work needed to really feel editorial, expressive, and particular to the visitor, whereas nonetheless functioning as a part of a broader cultural platform.
The place the primary platform work was about rebuilding i-D at scale, these options moved in the other way: extra bespoke, extra intimate, and extra aware of the character of every story.
Warner Bros. Clockwork
For Clockwork, Warner Bros.’ impartial label centered on filmmaker-driven releases and digitally native audiences, 27b developed a visible world that introduced collectively model identification, movement, and title design with a stronger sense of environment and narrative stress. The work was formed to really feel cinematic, distinctive, and instantly legible throughout codecs.
The problem was to create a system that would acknowledge the burden of Warner Bros.’ legacy whereas giving Clockwork its personal tone and perspective. It wanted to really feel authored relatively than inherited, constructing a language that would carry recognizability, flexibility, and a sharper cultural edge on the similar time.
The consequence sits someplace between identification, movement, and world-building, the place the work begins to operate much less like a set of property and extra like a whole artistic language.
NEON
Because the starting of 2023, Antinomy and 27b have partnered intently with NEON throughout marketing campaign worlds, key artwork, merchandise, movement, social property, and digital platforms. Alongside the marketing campaign work, the collaboration additionally prolonged to NEON’s fundamental web site, a technically demanding platform that brings collectively e-commerce and on-line movie streaming throughout the similar expertise.
Throughout titles like Collectively, Sentimental Worth, Nirvanna, the Band, the Present, the Film, and Arco, in addition to the continuing evolution of NEON’s personal platform, the work has created house for a broader method to design, one the place marketing campaign considering, merchandise, digital product, and cultural intuition all function inside the identical system relatively than in separate lanes.
A24 Campaigns
Our work with A24 has usually lived nearer to web tradition, fan conduct, and experimental world-building than conventional marketing campaign design. Throughout tasks like Pearl’s Peep Present for Ti West’s Pearl and Black Angel Tapes for Convey Her Again, 27b helped form digital experiences that prolonged the movies past promotion and into one thing extra participatory, unsettling, and culturally alive.
The problem was not merely to market a launch, however to construct platforms that felt native to the worlds of the movies themselves. That meant creating experiences with sufficient idea, texture, and narrative ambiguity to ask discovery, dialog, and obsession, whereas nonetheless functioning as marketing campaign instruments. The work wanted to really feel particular sufficient to spark fan conduct organically, with out tipping into gimmick.
This collaboration stands out as a result of it displays a really explicit sort of marketing campaign considering: utilizing the web not simply as a channel, however as a part of the storytelling itself. For Pearl’s Peep Present, audiences have been invited into the projectionist’s non-public library of stag movies, turning the positioning into a wierd archival object tied on to the movie’s tone and mythology.
For Convey Her Again, Black Angel Tapes took the type of an unsettling black-market market for cursed ritual objects and eerie VHS tapes, constructing a dark-web-inspired expertise that fed immediately into fan hypothesis, horror communities, and ARG-like discovery. That sort of response, the place a marketing campaign begins to generate its personal subculture, is strictly what makes this work thrilling to us.
Two Studios, One Tradition
Our fundamental two Amsterdam places of work are situated inside minutes from one another, inside a cultural house on the harbor, surrounded by exhibitions, occasions, and a relentless sense of artistic motion. The studios themselves mirror that environment.
It makes room for the sorts of areas that form how we work collectively: work throughout the partitions, a big kitchen, a pool desk on the heart of the studio for breaks between tasks, and a large terrace the place the workforce can shut out the week round a barbecue when the Amsterdam climate permits it. It’s usually filled with associates, too.
We care about focus and precision within the work, but additionally about constructing a spot that feels lived in, social, and linked to the broader artistic world round it.
27Ⓐ
27Ⓐ is our occasions initiative, created to deliver individuals, concepts, and inventive vitality into the identical room. It extends the spirit of the studios past consumer work, opening up house for dialog between designers, artists, technologists, and cultural voices shaping the business immediately.
By means of talks and gatherings that includes audio system from studios and groups reminiscent of Locomotive, Adoratorio Studio, OKOK Providers, and Shopify Design, 27Ⓐ has turn out to be one other method for us to remain near the broader artistic neighborhood we’re a part of.
Give us a comply with on Instagram: Antinomy + 27b and maintain an eye fixed out for the subsequent occasion! We’d like to see you there for a chat, a drink, or a recreation of pool.
