1 billion downloads of Yoast Website positioning. That’s a milestone value celebrating.
However behind that quantity are the individuals who made it potential: the bloggers who wished extra folks to search out their content material, the companies working to develop on-line, the businesses serving to their purchasers succeed, and the numerous individuals who merely wished just a little assist with Website positioning.
Through the years, Yoast Website positioning has been a part of tens of millions of those journeys. Some folks have been utilizing it for greater than a decade, whereas others have solely not too long ago found it. So, as we have a good time 1 billion downloads, we wished to listen to from the folks behind the quantity and look again at what Yoast Website positioning has meant to them.
This milestone belongs to you. Thanks for being a part of the journey.
What our customers advised us
We not too long ago rolled out a brief survey to our customers, asking them to share how Yoast Website positioning has been a part of their Website positioning journey. (In case you’re a Yoast person, you will have even acquired it in your inbox.) We heard from folks at very completely different phases from a WordPress company that has been utilizing Yoast since its early days to individuals who found it extra not too long ago.
Listed here are just a few of the tales they shared with us.
Greater than a decade of creating Website positioning accessible
One respondent is a part of a WordPress company in Montreal that has been utilizing Yoast Website positioning for greater than a decade. The company installs Yoast Website positioning by default for its purchasers and says it has helped make Website positioning extra accessible:
“As a pioneering WordPress company primarily based in Montreal, Canada, we’ve been utilizing Yoast since its inception and set up it by default for all our purchasers. Yoast performed a key function in elevating consciousness and making the Website positioning technique for a WordPress mission extra accessible.”
Their favourite function? The Yoast Website positioning Meta Field.
Constructing a web site with confidence
One other respondent began utilizing Yoast Website positioning lower than a yr in the past, after constructing an writer web site and searching for assist with Website positioning. They notably appreciated the setup course of and the steerage constructed into the plugin:
“The straightforward-to-follow setup steps, together with the built-in options to let you already know if the Website positioning in your webpage checks all of the packing containers, have allowed me to construct it with confidence.”
The traffic-light suggestions was a selected favourite, giving them a easy approach to perceive how their Website positioning and readability have been shaping up as they constructed their website.
Making Website positioning accessible to non-experts
A 3rd respondent got here to Yoast Website positioning whereas rebuilding a web site the place the Website positioning work needed to be dealt with by individuals who weren’t Website positioning consultants. For them, the worth was easy: understanding what wanted to be achieved and having the ability to do it.
“It needed to be achieved by non-Website positioning consultants so the flexibility to grasp what to do after which do it meant Yoast Website positioning needed to be helpful. It’s helpful. Very helpful and our enterprise has improved due to it.”
In addition they appreciated one thing that goes past the acquainted inexperienced, orange, and pink indicators. Yoast’s steerage and articles helped them perceive that Website positioning isn’t all the time about making the whole lot inexperienced, a perspective that made the software really feel extra like a trusted information than a guidelines.
And these aren’t the one tales….
The tales shared by our customers are only a small glimpse into how Yoast Website positioning has been a part of folks’s journeys. Through the years, we’ve heard from many extra web site house owners, content material creators, and businesses who’ve shared their experiences with us. Listed here are just a few phrases from them:
- “Yoast has all the time been our go-to Website positioning resolution for our web site and consumer web site initiatives for over a decade.” — Mark Baldwin, Director at Baldwin Digital
- “Yoast is now our most useful app. It saves our staff loads of time writing Website positioning-optimized content material.” — Andrea Oswald, Managing Director at Age Go well with Germany
- “Yoast has helped us unfold the phrase to everybody we work with about how essential Website positioning is.” — Dan Atrill, Director at DJA On-line Providers Restricted
- “Yoast has been an unlimited assist with serving to us focus our content material round the proper key phrases, altering our website construction and giving nudges when one thing wants bettering.” — Jon, cakebakerecipes
- “This has helped me enhance the site visitors on my web site by 10 folds, however we began rating on the first web page of Google on nearly all of our searches.” — Sunny Choudhary, PortraitFlip
These are just some of the experiences folks have shared with us. You’ll be able to learn extra on our testimonials web page.
And whereas we’re grateful for each variety phrase, we’re equally grateful to everybody who has shared suggestions, requested questions, or helped us enhance Yoast Website positioning alongside the way in which. You’ve all performed a component in getting us to 1 billion downloads.
So, why do folks use Yoast Website positioning?
Taking a look at these tales, just a few issues stand out. Folks use Yoast Website positioning for various causes, however there’s a standard thread: it helps make Website positioning simpler to grasp and simpler to do.
For some, it’s a approach to be taught the fundamentals and get just a little steerage as they construct their web site. For others, it’s a well-known a part of their day-to-day workflow, serving to them optimize content material with out having to be an Website positioning knowledgeable.
Just a few themes come up time and again:
- It makes Website positioning extra approachable. You don’t must be an Website positioning skilled to grasp what wants consideration in your pages.
- It offers you steerage whilst you work. The suggestions within the editor helps you see areas for enchancment as you create or replace content material.
- It takes care of essential technical Website positioning. Issues like XML sitemaps, canonical URLs, structured knowledge, and redirects may be dealt with with out having to handle the whole lot your self.
- It helps folks be taught alongside the way in which. Yoast’s evaluation, articles, documentation, and different academic assets have helped many customers higher perceive Website positioning itself.
And maybe that’s probably the most significant issues about reaching 1 billion downloads: Yoast Website positioning has been utilized by folks at very completely different phases of their Website positioning journey. Some wanted a place to begin, some wanted a serving to hand, and others have been utilizing it as a part of their workflow for years.
However we questioned: if we requested AI what folks take into consideration Yoast Website positioning, would it not give you the identical themes?
We additionally requested AI what folks take into consideration Yoast Website positioning
We couldn’t resist asking AI, too. So we gave Gemini, Claude, Grok, and Perplexity the identical two questions: Why do folks love the Yoast Website positioning plugin? and What are folks’s opinions of Yoast Website positioning?
Their solutions have been completely different, however just a few acquainted themes stored popping up: making Website positioning simpler to grasp, offering useful steerage, and dealing with the technical stuff.
In different phrases, the AI discovered most of the similar issues our customers advised us themselves. We received’t let the robots take all of the credit score, although. The true tales are nonetheless the perfect half.
Website positioning for everybody: Thanks for being a part of 1 billion downloads
A billion downloads is a big quantity, however what makes this milestone particular is the folks behind it. Each obtain represents somebody engaged on a web site, creating one thing new, studying about Website positioning, rising a enterprise, or just making an attempt to assist extra folks discover their content material.
Through the years, you’ve used Yoast Website positioning in numerous other ways. You’ve shared your experiences, requested questions, given us suggestions, and helped us enhance the product. A few of you might have been with us for greater than a decade, whereas others have solely simply began their Website positioning journey.
And that’s what Website positioning for everybody means to us. Not simply making Website positioning instruments out there to everybody, however serving to folks at each stage really feel that Website positioning is one thing they’ll perceive and use.
So, whether or not you have been obtain primary or someplace among the many billion that adopted, thanks. Thanks for trusting Yoast Website positioning, for studying with us, and for being a part of our journey.
Right here’s to the following billion — and to creating Website positioning for everybody.
