Threads edges out X in every day cell customers, new knowledge reveals

A report from market intelligence agency Similarweb means that Meta’s Threads is now seeing extra every day utilization than Elon Musk’s X on cell gadgets. Whereas X nonetheless dominates Threads on the net, the Threads cell app for iOS and Android has continued to see a rise in every day lively customers over the previous a number of months.

Similarweb’s knowledge reveals that Threads had 141.5 million every day lively customers on iOS and Android as of January 7, 2026, after months of development, whereas X has 125 million every day lively customers on cell gadgets.

This seems to be the results of longer-term tendencies, somewhat than a response to the latest X controversies, the place customers have been found utilizing the platform’s built-in AI, Grok, to create non-consensual nude photos of girls, together with, generally minors. Concern across the deepfake photos has now prompted California’s lawyer common to open an investigation into Grok, following related investigations by different areas, just like the UK, EU, India, Brazil, and many extra.

The drama on X additionally led social networking startup Bluesky to see a rise in app installs in latest days.

As a substitute, Threads’ enhance in every day cell utilization could also be pushed by different elements, together with cross-promotions from Meta’s bigger social apps like Fb and Instagram (the place Threads is usually marketed to current customers), its concentrate on creators, and the fast rollout of latest options. Over the previous yr, Threads has added options like interest-based communities, higher filters, DMs, long-form textual content, disappearing posts, and has just lately been noticed testing video games.

Mixed, the every day lively consumer will increase recommend that extra persons are utilizing Threads on cell as a extra common behavior.

In keeping with Meta’s official numbers, the tech large mentioned in August 2025 that Threads had reached over 400 million month-to-month lively customers. The corporate subsequently reported in October of final yr that Threads had 150 million every day lively customers.

The expansion tendencies have been persevering with for a lot of months. Similarweb final summer season reported that Threads was closing the hole with X on cell gadgets after seeing 127.8% year-over-year development as of late June 2025.

Relatedly, Similarweb noticed that X continues to be forward of Threads within the U.S., however the hole is narrowing. A yr in the past, X had twice as many every day lively customers within the U.S. because it does now.

As well as, Threads has little traction on the net whereas X maintains a reasonably regular net viewers with round 150 million every day net visits, in keeping with Similarweb knowledge. As of earlier this week (January 13), X was seeing 145.4 million every day net visits, whereas Threads noticed 8.5 million every day net visits throughout Threads.com and Threads.internet mixed.